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The media is extension of our central nervous system

The media is extension of our central nervous system. Group members Bolarinwa Adedamola (Dammy). INTRODUCTION. Marshall Mcluhan said that ‘the media is an extension of our central nervous system’. And in this power point slide we are going to communicate this.

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The media is extension of our central nervous system

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  1. The media is extension of our central nervous system Group members Bolarinwa Adedamola (Dammy)

  2. INTRODUCTION • Marshall Mcluhan said that ‘the media is an extension of our central nervous system’. And in this power point slide we are going to communicate this. • We are going to demonstrate this by using close circuit television as an extension of our eyes. • The merits of cctv to the authority and how it has made it easy to prosecute criminals. • Cctv has made transportation easier and brought security to the public institutions.

  3. We understand the work of Marshall Mcluhann and the above phase as a deliberate and imaginative stimulus action that are encoded from a particular source that results in a consequence reaction, which may have an effect on the receiver. • We are transferring our understanding of Marshall Mcluhan imagination and prediction of the electronic Media, there by focusing on CCTV. It would change how man can extend his vision. The manifestation of this can be seen, from the benefits that are derived from their numerous usage. Some of which are reduction in criminal activities, stop and arrest of terrorists. As we already extended nerves by various media so, any extension whether of skin, hand or foot affects the whole of psychic and social complex

  4. CCTV as an extension of our eye, the invention of the media has make law enforcement job more effective even beyond everyone's imagination. The consequence of the benefits can not be quantified

  5. Marshall Mcluhan writes… • “We live mythically and integrally.. In the electric age, when our central nervous system is technologically extended to involve in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate… in the consequences of our every action. (1964: p.4)

  6. Mcluhan statement has further underline the manifestation of electronic technology of various media. As cctv is a point of reference here, arm robbers are being caught, terrorist are brought to justice and traffic jams can be avoided.

  7. CCTV has turned out to become a journalistic obsession. It is very interesting to note that from the very minute we live our homes, we are constantly monitored by the surveillance system.

  8. Their deployment can be seen on all the transport networks of the county.

  9. Most public institution like schools, hospital and shopping centres often employ cctv as an extension of the eye.

  10. Conclusion • Mcluhan`s prediction and views of electronic technology as a media that has become “an extension of our central nervous system” is being relived by the characteristics of cctv as a media. Moreover the eye as a sensory organ elevates cctv as a electric media which is an extension of our eye.

  11. References • www.c-p-p.co.uk/.../ 2197/CtgID/2275/af/page.htm for CCTV camera • http://www.mcli.dist.maricopa.edu/eye/ • Clive, N. Jade, M. Gary, A. (1998) surveillance, cctv and social control, Aldershot, Ashgate. • www.Christopherholt.com/subject/real-london.htm for eye picture • Hulubeinet/tudor/photography/B/U/BUS-in-london/BUS-in-london-london-19.html/ • Lewis, H. (1964), Understanding media, London, MIT press

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