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Stroi Network P1: Selection of Network Business Sector. Final Seminar of STROI-Network HAMK 12.3.2010 Markku Riihimäki Eero Nippala (TAMK), Anna-Leena Perälä and Tuula Grönfors VTT Expert Services Ltd. P1 Targets.

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Stroi network p1 selection of network business sector

Stroi Network P1: Selection of Network Business Sector

Final Seminar of STROI-NetworkHAMK 12.3.2010

Markku Riihimäki

Eero Nippala (TAMK), Anna-Leena Perälä and Tuula GrönforsVTT Expert Services Ltd


P1 targets

P1 Targets

  • Main aim was define a business sectors analysing and selection model for networks which are operating building, real estate and environmental sectors.

    • Forecast model for a total demand of the products

    • Topical knowledge of different perspectives


Market analysing what is behind the numbers

Industry description

What include to construction markets

Differences of construction statistics in selected countries must know. Information content can vary by countries.

Understand the value of construction (Finland, Russia) and differences in branch, sector, cluster

Standard Industrial Classification (SIC 2008)

A-X: Whole economy

BCDE: Manufacturing

A: Agriculture, forestry and fishing (01-03)

B: Mining and quarrying (05-09)

C: Manufacturing (10-33)

D: Electricity, gas, steam and air conditioning supply (35)

E: Water supply (36-39)

F: Construction (41-43)

G: Wholesale and retail trade (45-47)

HIJKLMNRS: Other services

H: Transportation and storage (49-53)

I: Accommodation and food service activities (55-56)

J: Information and communication (58-63)

K: Financial intermediation (64-66)

L: Real estate activities (68)

M: Professional, scientific and technical activities (69-75)

N: Administrative and support service activities (77-82)

OPQ: Public sector

O: Public administration and defence services (84)

P: Education (85)

Q: Human health and social work activities (86-88)

R: Arts, entertainment and recreation (90-93)

S: Other service activities (94-96)

T: Activities of households as employers (97-98)

U: Activities of extraterritorial organisations and bodies (99)

X: Industry unknown (00)

Market analysing – What is behind the numbers


Construction per gdp

Construction per GDP

Finland

year 2008, € bill.

  • Narrow definition is value added

    F Construction / GDP

    = 6,3 % (Finland)

    = 5,1 % (Russia)

  • Wide definition is output

    Construction / GDP

    = 16 % (Finland)

    = 14 % (Russia)

  • Wide definition includes besides site activities intermediate products from industry, services and specialised contracting


The real estate and construction cluster

planning

engineering

insurance

finance

wholesale, resale

authority advice

education

research

The Real Estate and Construction Cluster

interaction

customer ship

Construction sector

Real estate sector

Construction industry

Building materials

and products industry

Building services

industry

Machines and other service

Use and

maintenance

Owning

Sale and rent

Other services

internal clients

final clients


Analysis methods

Analysis methods

  • Business

  • environment analyses

  • PESTE

  • Porter: Five Forces

  • Nine Forces

  • Indications and warning analysis

  • Driving forces analysis

  • Competition,

  • competitors, customers

  • and market analyses

  • Country risk analysis

  • War gaming

  • Win/Loss analysis

  • Strategic relationship analysis

  • Shadowing

  • Competitor cash flow analysis

  • Analysis of competing

  • Linchpin analysis

  • Demographic analysis

  • The company‘s

  • own actions, strategies

  • and analysis of the products

  • Scenarios

  • Benchmarking analysis

  • SERVO analysis

  • McKinsey 7S analysis

  • Competitive positioning analysis

  • Business model analysis

  • Corporate reputation analysis

  • Critical success factors analysis

  • Product line analysis

  • Supply chain management analysis

  • Technology forecasting


Selection of business sector continual process

Selection of Business Sector  continual process

- Price of product- Distributer- Key customers- Terms of delivery

- Analyses of products, forecasts- Distribution network- Analyses of competitors- Price level

Aims

Business Intelligence process

Information

Knowledge

Implementation

Strategy, Vision

Fragmentary Business Intelligence

Data collection Forecasts

Data

BasicMarket knowledge Deep

Analyses

Understanding

Actions

- New companies to branch- Cost competition- News review

- Analyses of countries- Inhabitants, living standard- Volume of construction and quality

New company Established

Subcontractor Network

Small Strategic importance Big


Development of business intelligence process

Development of BusinessIntelligence process

Business Intelligence process

Utility grows

Strategic importance grows

Fragmentary Business Intelligence

Data collection Forecasts

BasicMarket knowledge Deep

Ad hoc

New company Established

Subcontractor Network

Small Strategic importance Big


Important analyses

Important analyses

- Price of product- Distributer- Key customers- Terms of delivery

- Analyses of products, forecasts- Distribution network- Analyses of competitors- Price level

Strategic importance grows

Fragmentary Business Intelligence

Data collection Forecasts

BasicMarket knowledge Deep

- New companies to branch- Cost competition- News review

- Analyses of countries- Inhabitants, living standard- Volume of construction and quality

New company Established

Subcontractor Network

Small Strategic importance Big


Relevant data for the companies or networks in construction and service business

Country:

Construction sector:

Business sector

Service or material:

Relevant data for the companies or networks in construction and service business?

Salary, GDP, political and business atmosphere, taxation, investments, inhabitants, migration, export/ import, short and long term forecasts, oil price

Public sector activities, construction investments, loans, interest rate, trust indicators, different construction statistics in Russia and areas (building types, infrastructure...), building stock, construction technology, construction process

Utility grows

Market size, company/network market share, competitors, number of customers/new customer, sales prices, distribution channel, product adaption to Russia

Larger

Deeper

Accurate

Network-specific


Different networks and environments

Different networks and environments

Partnership

networks

to clients

Company

Innovation

Networks

Across branch

Business knowledge

Clients control

Horizontal

Sales, marketing,

learning, r&d,

development networks

User societies and

consumers

Social networks

Financial management, data systems

Process knowledge

Production and planning

Interest groups

Financing

Insurance

Companies

public decision-

makers

Technology knowledge

Product and technology

development

Vertical

Production networks

Source: Valkokari Katri et al. Tykes report 2009


P1 outcomes

Forecast on different levels in construction markets

2

1

3

NEW BUILDING

CONSTRUCTION

OVERALL

NEW BUILDING

CONSTRUCTION

OVERALL

CONSTRUCTION

PRODUCTS

CONSTRUCTION

CONSTRUCTION

CONSTRUCTION

PRODUCTS

MACRO ECONOMIC

FIGURES

-

BUILDING TYPE

-

PRODUCT

-

PRODUCT SPECIFIC

EURO

-

BUILDING TYPE

-

SPECIFIC

CONSTRUCT

SPECIFIC

SPECIFIC FORECAST

FORECAST

FORECAST

BALTIA

FORECAST

TOTAL CONSTRUCT

FORECAST

FORECAST

END PRODUCT TYPE

COMPANY SPECIFIC

FORECASTS

SPECIFIC FORECAST

BRANCH OF CONST-

RUCTION FORECAST

P1 Outcomes

  • Model for selection of network business sectors

    • Article in the Final report

  • Forecast model for a total demand of the products

  • Russia markets report

    • Topical knowledge about construction

    • For companies

    • Finnish

  • -> Some dimensions for Performance Measurement tool (P6)


Stroi network p1 selection of network business sector

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