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Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter

Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter. Promoting Your Program Developing Student Skills. Building Websites. promoting your program developing student skills. Tech Services: Web & GIS Web focus on data & dynamic sites Function before form

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Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter

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  1. Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter • Promoting Your Program • Developing Student Skills

  2. Building Websites promoting your programdeveloping student skills Tech Services: Web & GIS Web focus on data & dynamic sites Function before form Usability is key Mainly ag clients, now branching out Quentin Rund PAQ Interactive www.paqinteractive.com qrund@paqinteractive.com (217) 762-7955 Central Illinois farm boy Too many older brothers Peace Corps, Tunisia Started PAQ fulltime in 1997

  3. Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter Workshop Outline • Benefits of Ag Program Website • Website Development, What’s Involved • Building Student Skills • Getting Started, Resources

  4. Benefits of an Ag Program Website • Community outreach • Recognize student achievement • Boost recruitment • Save time • Enhance fundraising • Get with the times • Build student skills

  5. Web Development, What’s Involved • Defining the purpose • Identifying the audience • Determining Content • Planning Creation and Maintenance • Assigning Responsibility

  6. Defining the Purpose • Promotion of activities • Communicate with alumni • Recognize achievement • Recruitment • Service to community • Fund raising

  7. Identifying the Audience • Primary • Members • Students • Potential members • Secondary • Parents • Community • Administration

  8. Determining Content • What do other chapters do • What are my audience’s interests • How often will it change • Who will be responsible • Timeline and goals for Content Management • Program of Activities

  9. Planning Creation and Maintenance • Organizing content (information architecture) • Timeline for creation • Schedule for maintenance • Use program of activities as a guide • Hold a design contest

  10. Assigning Responsibility • Make it a team effort • Allow members to pursue interests • Set and enforce deadlines

  11. Building Student Skills • Builds Communication Skills • Builds Thinking/Analysis Skills • Builds Life-long Learning Skills • Community Outreach • Applied Learning

  12. Building Student Math Skills • Layout and design • Resizing images • Budgeting time and resources • Profitability – do we have enough sponsors to sustain production • Web statistics • Analysis • Stats • Decision making

  13. Think, Learn, Communicate • Thinking • Planning • Delegation • Teamwork • Decision making • Learning • Finding solutions for what you want to do • Implementing ideas from other sites • Learn how to find answers • Communicating • Writing • Marketing • Interviewing • Speaking (podcasts)

  14. Getting Started • www.ffachapter.net • Facebook.com • MySpace.com • Let your kids get you started

  15. Officer Pages • Officer Teams • Individual Officers • Writing • Photography • Interviewing • Speaking • Great opportunity for freshmen to interview more experienced members

  16. Home Page Items • Short bursts of information • Link to more content • Update regularly • Promote upcoming activities • Recognize achievements

  17. Awards • Recognize achievement at the chapter and individual level • Build a history of winners • Good activity for Reporters

  18. Events • Post chapter events • List CDEs • Provide convention information • Promote chapter banquets • Include fundraising activities • Post deadlines for signup

  19. Photo Gallery • Promote the fun • Reward good work • Record chapter activities • Photo contest • Spark creativity

  20. Alumni / Advisory Council • Recognize involvement • Show appreciation • Keep community active in chapter

  21. About Our Chapter • Give some history • Provide current stats • Promote annual activities • Suggest how to get involved

  22. Forms / Docs • Make it easy to find forms • Parents appreciate this • Link to docs from other places in site

  23. eNewsletter • Excellent communications tool • Cuts publication costs • Add color – nothing extra • Allows more regular publication • Provide opt-in service • Tips: short, to the point, tighten writing skills

  24. Sponsors • Sell sponsorship • Sponsor certain parts of the site • Newsletter sponsors by month • Calendar sponsors – now online • Link backs

  25. Other Content Areas • Committees • About FFA • Annual Report • Classes Offered

  26. Fundraising • Online Store • Market ChapterGoods & Services • Greater exposure

  27. What Else? • FFA jacket order form • Alumni spotlight • Ag program website • Online CDE tutorials

  28. Contact Info Quentin Rund PAQ Interactive (217) 762-7955 qrund@paqinteractive.com www.ffachapter.net

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