Results of the survey on social media
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Results of the survey on social media. Use of social media in EDIC’s activities. When did you start using a social media in relation to activities of your EDIC?. Main findings Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009.

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Results of the survey on social media

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Results of the survey on social media

Results of the survey on social media


Use of social media in edic s activities

Use of social media in EDIC’s activities

When did you start using a social media in relation to activities of your EDIC?

Main findings

Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009.

Only 12% have an experience longer than 3 years.


Typology of media used by edics

Typology of media used by EDICs


Most frequently used social media

Most frequently used social media

Which one of the social media is the most regularly used by your EDIC?

Main findings

Facebook: by far the most frequently used tool by EDICs (54%).

Youtube (13%), blogs (8%) and RSS technology and web feeds (7%) are the alternative tools used by EDICs.


Frequency of use of the social media

Frequency of use of the social media


Main reasons for the use of social media

Main reasons for the use of social media

Which are the main reasons that your EDIC uses social media?

Main findings

86% : raising awareness / promoting the EDIC’s activities

65% : disseminating information on EU activities

43% : reaching additional/wider groups

18% : proactive communication with its target groups

11% : using social media in cooperation with other EDICs


Typology of information disseminated

Typology of information disseminated


Interactive features including cooperation

Interactive features including cooperation

Interactivity of the EDIC’s websites

Interactive features of EDIC’s websites

Online forms to enable citizens to submit information requests (the most frequently reported feature)

Possibilities to register for events

Possibilities to order information material online

Consultations on topics of interest for citizens

Feedback form on EDIC’s events/services

Possibilities to post comments on articles/blogs


Interactive features including cooperation1

Interactive features including cooperation

Cooperation with other EDICs

Cooperation activities

information on activities/events of EDICs located in the same country including adding EDICs as friends

collective Facebook pages

co-management of blogs

assistance to other members of the national network

common creation of content for different tools

cooperation with other EU Networks at local level


Promotion of social media tools

Promotion of social media tools

Main findings

49% directly from their EDIC website

45% through information on printed materials of the EDIC

44% during events organized by the EDIC

but also 42% through the use of local/regional written media.


Level of knowledge

Level of knowledge

Facebook - the only tool which EDICs have an average or good knowledge:

37% report a good level of knowledge,

28% an average level,

21% a weak level

14% do not know how to use Facebook.

Other tools - poor level of knowledge for the majority of the EDICs


Learning experience

Learning experience

Main findings

Self-learning process for the majority of the users (86%) and/or through exchanges with other users (40%).

Complementary impact of trainings provided by the Host Structure, DG COMM and the EC Representation at a smaller extent.


Main opportunities in the use of social media

Main opportunities in the use of social media

  • Direct contacts and interactions with target groups

  • Possibilities to reach wider audiences

  • Possibilities to connect and communicate with youth

  • Saving time

  • Saving money

  • Better promotion of events (with lower costs) leading to more participants to EDIC’s events

  • Cooperation/connections with other members of the Network

  • Possibilities to reach remote parts of the country

  • Quicker dissemination of information

  • No intermediaries (as it happens with traditional media)


Main constraints in the use of social media

Main constraints in the use of social media

  • Lack of time

  • Lack of knowledge

  • Policy of Host Structures to restrict/ban the use of social media (Facebook) during working hours

  • Time constraints to ensure a regular/professional moderation

  • Constraints of the technical equipment/infrastructure

  • Lack of coordination between EDIC’s members

  • Absence of control on the comments of the users.


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