Results of the survey on social media. Use of social media in EDIC’s activities. When did you start using a social media in relation to activities of your EDIC?. Main findings Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009.
Results of the survey on social media
When did you start using a social media in relation to activities of your EDIC?
Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009.
Only 12% have an experience longer than 3 years.
Which one of the social media is the most regularly used by your EDIC?
Facebook: by far the most frequently used tool by EDICs (54%).
Youtube (13%), blogs (8%) and RSS technology and web feeds (7%) are the alternative tools used by EDICs.
Which are the main reasons that your EDIC uses social media?
86% : raising awareness / promoting the EDIC’s activities
65% : disseminating information on EU activities
43% : reaching additional/wider groups
18% : proactive communication with its target groups
11% : using social media in cooperation with other EDICs
Interactivity of the EDIC’s websites
Interactive features of EDIC’s websites
Online forms to enable citizens to submit information requests (the most frequently reported feature)
Possibilities to register for events
Possibilities to order information material online
Consultations on topics of interest for citizens
Feedback form on EDIC’s events/services
Possibilities to post comments on articles/blogs
Cooperation with other EDICs
information on activities/events of EDICs located in the same country including adding EDICs as friends
collective Facebook pages
co-management of blogs
assistance to other members of the national network
common creation of content for different tools
cooperation with other EU Networks at local level
49% directly from their EDIC website
45% through information on printed materials of the EDIC
44% during events organized by the EDIC
but also 42% through the use of local/regional written media.
Facebook - the only tool which EDICs have an average or good knowledge:
37% report a good level of knowledge,
28% an average level,
21% a weak level
14% do not know how to use Facebook.
Other tools - poor level of knowledge for the majority of the EDICs
Self-learning process for the majority of the users (86%) and/or through exchanges with other users (40%).
Complementary impact of trainings provided by the Host Structure, DG COMM and the EC Representation at a smaller extent.