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Unit 7

Unit 7. A Rose Is a Rose. Backgroud Information:. Valentine’s Day:

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Unit 7

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  1. Unit 7 A Rose Is a Rose

  2. Backgroud Information: Valentine’s Day: Valentine was a priest in Rome at the time Christianity was a new religion. The Emperor at that time, Claudius II, ordered the Roman soldiers not to marry or become engaged. Claudius believed that as married men, his soldiers would want to stay home with their families rather than fight his wars. Valentine defied the Emperor’s decree and secretly married the young couples. He was eventually arrested, imprisoned, and put to death. Valentine was beheaded on February 14th, the eve of the Roman holiday Lupercalia (牧神节). After his death, Valentine was named a saint. As Rome became more Christian, the priests moved the spring holiday from the 15th of February to the 14th—Valentine’s Day.

  3. Backgroud Information:The Andes Mountains The Andes Mountainsstretchover 5,500 milesfromthe southern tip of Argentinaand Chiletothe northern part of Columbia in south America. With manypeaks and active volcanoes over 20,000 feet, including the highest peak Cerro Aconcagua (elevation 22,826, located on the Chile and Argentina border), this majestic region is second only to the Himalayas in size and average elevation. 下一页 上一页

  4. Ecuador: Ecuador, the “Republic of the Equator”, was one of three countries that emerged from the collapse of Gran Colombia in 1830 (the others beingColombiaand Venezuela). Between 1904 and 1942, Ecuador lost territories in a series of conflicts with its neighbors. A border war with Peru that flared in 1995 was resolved in 1999. Backgroud Information: 上一页

  5. Backgroud Information:Colombia: A 40- year insurgentcampaign to overthrow the Colombian Government escalated during the 1990s, under girded in part by funds from the drug trade. Although the violence is deadly and Large swaths of the countryside are under guerrilla influence, the movement lacks the military strength or popu- lar support necessary to overthrow the government. Colombia wasone ofthe three countries thatemerged fromthe collapse of Gran Colombia in 1830 (the others being Ecuador and Venezuela).

  6. red rose white rose pink rose yellow rose blue rose Language of Roses • true love • purity • first love • friendship • kind

  7. Text Structure Analysis The passage can be divided into 4 parts: Part I (Para. 1): As long as the rose remains the most popular flower as a symbol of love, any changing conditions in the nation’s rose industry mean much to rose growers, and to those who distribute roses and those who sell. Part II (Para. 2-6): When selling roses is no longer a beautiful experience for traditional flower shops, one rose retailer, Roses Only, made a success with some adjustments. Part III (Para. 7-12): Severe foreign competition puts U.S. rose growers on the edge of bankruptcy. Johnson Flowers, a domestic rose grower, however, finds a way out. Part IV (Para. 13-14): When people in the rose business are trying to adapt to changing conditions in the marketplace in order to succeed, they long for the good old days of steady profits for them.

  8. Summary: Rose industry, both selling and growing in U.S., is faced with severe challenges. Fortunately, some retailers and growers have found their way out. Roses Only, a retailer, made it by holding prices down, and Johnson Flowers survived the intense competition through cooperation with overseas rivals.

  9. Words and Expressions • go out of style • range from…to… • circulate • in ones, twos and threes • soar • be left over • one’s formula for success • hold down • stuff • go bankrupt • account for • chase sb out of business • get a break • be on one’s side

  10. For rose growers, those who …, this year’s anticipated 7% increase in sales will be sweeter than a 5-pound box of chocolate candy. = It is expected that sales of roses this year will increase by 7%. For rose growers, those who deliver roses, and those who sell, the increase will be sweeter than a 5-pound box of chocolate candy. 译：对于玫瑰花种植商、分销商、零售商来说，预计今年的销售量将增加7%，这一数字比一盒5磅重的巧克力糖还要甜蜜。

  11. Nothing says love like roses on Valentine’s Day. (Para 1) = Nothing says love as loudly as … = Nothing can deliver the message of love better than … 没有什么比情人节的一束长茎玫瑰更能表达爱情。 **形容词的同等比较一经否定,就变得不平等了. • She is not so kind as you are. =You are kinder than … • **同理, 否定词+比较级表示最高级的含义. • Not/no/nothing/never/ …+more than结构 • The situation couldn’t be worse. • I haven’t had a better meal. = This is the best meal … • It can’t be better. 不能再好了。 • I haven’t seen a prettier girl than her. • Our team has never been stronger.

  12. go out of style: be out of date (Para 1) • And these lyrics and melodies never go out of style. 而且这些歌词和旋律永远不会过时。 • Do you think me new outfit will go out of style quickly? • 你觉得我的这套新装备会很快过时吗？

  13. range from…to…:vary or extend between certain limits (Para 3) • The ages of the children who took part in the activity range from five tofifteen. 参加这项活动的孩子，年龄由5岁到15岁不等。 • The increase in GDP in various provinces of the coastal region ranged from several to several dozen times. 沿海地区各省的国内生产总值的增长从几倍到几十倍不等

  14. circulate: (Para 4) 1) cause to move around or through • During the break, the students can circulate around the desks and have a chat with each other. 在课间，同学们可以围着课桌四处走动，互相聊天。 • The heart circulate blood round the body. 心脏使血液周身循环。 • 2) cause to spread quickly • If news, information, stories circulate, they spread through a large group of people. 新闻、消息和故事传播开来，那它们是在一大群人中流传。 • One of the rumors circulating at the moment is that the company is about to go bankrupt. 当时的谣传之一是：那家公司要倒闭了。

  15. buy roses in ones, twos and threes(Para 5) in: by means of; in the form of • Please pack the books in tens/ dozens. 请把书十本一包/一打一包地包装好. • The students entered the classroom in twos or threes. 学生三三两两地走进了教室。 • Misfortunes never come in ones; blessings never arrive in pairs. 祸不单行，福无双至。

  16. soar:rise very quickly to a high level (Para 5) • The temperature soared to 43℃. 气温猛升到43℃. • People in this town starved; crime soared because people had to steal to eat. 这个镇上的人们都在挨饿，犯罪事件剧增，因为只有偷窃才能吃上东西。

  17. be left over:剩下来，留下来 (Para 5) =remain after the rest has been used or divided • If you divide 7 by 3, you have 1 left over. 7被3除余1. • After sharing out the apples, there were two left over. 苹果分完之后，还剩两个。 • Today’s work should never be left over till tomorrow. 今日事，今日毕。 leftover: adj. 剩余的 n. 剩余物, 残留物, 剩菜 Please put the leftovers in the fridge. 请把这些剩菜剩饭放进冰箱。

  18. one’s formula for success: 某人成功的秘诀 (Pare 6) • Sb.’s formula/recipe/prescription for (doing) sth. is sth. else/to do sth. else. • 某人做……的诀窍 / 秘诀是······ • Tolerance, patience and understanding are her formula for a happy marriage. • 宽容、耐心和理解是她幸福婚姻的秘诀。 • His recipe for success in business is to take honesty as his cardinal principle and put the customers first. • 他生意场上成功的秘诀是：诚信为本，顾客至上。 • Luck is not reliable, because one’s formula for success lies in 99% of hard work plus only 1% of luck. 　 运气是靠不住的，因为一个人成功的秘诀在于99%的努力加1%的运气。

  19. hold down: keep at a low level; keep down (Pare 6) • The owner has promised to hold the prices down. 老板答应降低价格。 • The rate of interest has been held down. 利息率被压低了。

  20. stuff: v.fill with a substance; put sth into… as filling material (Para 6) Stuff is widely used in American English. How can you expect me to eat this stuff? 你怎么指望我吃这些东西呢？ It’s good stuff, isn’t it? 这是好东东，不是吗？ A: More soup? B: No, thanks. I’m stuffed.(=I’m full.) stuffed animals: toy animals with sth inserted inside • Mother stuffed the pillow with cotton. 妈妈往枕头套里塞棉花。 • Don’t stuff anything else in, or the bag will burst. 不要再往里面塞东西了。要不然袋子会撑破。

  21. go bankrupt:become unable to pay one’s debt (Para 7) • The company went bankrupt owing millions of pounds. 这家公司因负债成千上百万而倒闭。 go + adj. • go wrong/right • go rotten/ bad • go down / up(向下的、向上的) • Everything went right and smooth so far. 至今诸事顺利。

  22. account for: (Para 7) 1) constitute the main factor导致; 构成决定性的或主要的因素 • Bad weather accounted for the long delay. 恶劣的天气导致长期的延缓。 • Melting snow accounts for the regular spring floods in the valley. 冰雪消融导致山谷每到春天就闹洪灾。 • 2) to explain; give a reason for 做出解释; 说明理由 • The suspect couldn‘t account for his time that night. 嫌疑犯不能说明那天晚上他的时间安排。 • How do you account for losing such a large sum of money? 你怎么解释丢掉这么大一笔钱？ • 3) supply the amount that is mentioned 占, 构成 • The market share of this product accounts for 50% of the total in our country. 该产品在我国占据市场总份额的50%。

  23. chase sb out of business:迫使某人退出行业(para 10) • Any company, if it is run with only profit in mind regardless of morality, is bound to be chased out of business. 任何一家公司，如果其经营惟利是图、不顾道义的话，注定要从该行业中被挤出去。 • Chase the mice out of the kitchen. 把老鼠从厨房赶走。

  24. get a break:have a good luck (para 12) • Treasure your college life, for it is most likely to be a break in your life. 珍惜你的大学生活，因为它极有可能是你人生的转机。 • He’s got a good year with several bigbreaks. 这一年他事事顺利, 好运连连. • The breaks were against us. [美俚]命运跟我们作对。 • give sb. a break 给某人一个(改正错误的)机会

  25. be on one’s side: (para 12) be in support of 赞同某人的意见 be in one’s favor 对某人有利 • Justice is on our side. 正义在我们手里。 • Don’t hug yourself for joy when things are on your side; and similarly, don’t give yourself up for lost when everything is not on your side. 一帆风顺时，不可沾沾自喜；同样，事事不如意时，也不要自暴自弃。

  26. Questions and answers: • Have you ever sent or received flowers on such an occasion? How do you feel when you receive flowers? • Do you think gifts of devotion mean more to you if they are more expensive? • How much do you know about Valentine’s Day? • When we talk about love, there is another name that sounds like a bell, Cupid. Do you know anything about him? • What other festivals in the Western world are you familiar with?

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