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MEP315 SPORT, MEDIA AND CELEBRITY

MEP315 SPORT, MEDIA AND CELEBRITY. 10. SPORT AND (NEW?) MEDIA. Key new media concepts. Convergence – technological and economic Digital broadcasting / intellectual property rights Web 2.0 and remediation Citizen / participatory journalism. UK sports media: an overview.

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MEP315 SPORT, MEDIA AND CELEBRITY

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  1. MEP315 SPORT, MEDIA AND CELEBRITY 10. SPORT AND (NEW?) MEDIA

  2. Key new media concepts • Convergence – technological and economic • Digital broadcasting / intellectual property rights • Web 2.0 and remediation • Citizen / participatory journalism

  3. UK sports media: an overview • TV: some terrestrial free-to-air provision (BBC, ITV, Channels 4 & 5), subscription-based providers (Sky, Setanta), limited pay-per-view TV • Radio: BBC Radio 5 Live, 5 Live Sports Extra, talkSPORT (all national), local BBC / commercial provision • Internet/mobile: subscription services (e.g. e-season tickets), online betting (betfair.com), live streamed video content (e.g. SopCast) • Print: The Sportsman (2006-obselete), The Racing Post, magazine titles (esp. on football)

  4. Convergence • Technological: synergising of TV and computer-based applications for sports coverage (e.g. Windows Media Center), providing greater user choice and interactivity • Economic: increased concentration of ownership across media platforms (News Corporation, Google, Yahoo all active in online sports rights acquisition)

  5. Broadcasting / intellectual property • Collapse of ITV Digital (97-02) pay-TV service – straining of relations between sports and media organisations • Football clubs increasingly ‘go it alone’ and follow the MUTV (1998) model – e.g. Chelsea TV (2001), Rangers TV (2004), Celtic TV (2004), RMTV (2005), LFC TV (2007), Arsenal TV (2008) • Major clubs seek increasing control of intellectual property rights (such as imaging production and distribution)

  6. Web 2.0 and remediation • Web 1.0 (1991-2004): static, ‘readerly’, mirrors established media brand hierarchies • Web 2.0 (2004-): dynamic, ‘writerly’, user-generated, lowers barriers of entry for alternative and diverse grassroots content • Web 2.0 sports coverage harder to regulate, less tied to major ‘media players’, nourishes free / pirated content provision • Remediation (Bolter and Grusin 2000) – new media ‘remediate’ old media (e.g. YouTube as online archive of classic sporting TV moments)

  7. Citizen journalism • From consumer to auteur / journalist (Rowe 2004) • Sports-based blogs provide public forums for information and debate (e.g. footyblog.net, caughtoffside.com) • Reaction to PR-controlled media content coming out of elite organisations • Weakening of traditional journalistic authority in sports press and broadcasting industries?

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