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Chapter 4

Chapter 4. The Business Plan . Questions To Ask. Research methods Resources available What services will you provide Who will be your customers Financial resources Need and source Strengths and weaknesses . Defining Your Business. Mission statement Defines your business

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Chapter 4

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  1. Chapter 4 The Business Plan The Professional Personal Chef

  2. Questions To Ask • Research methods • Resources available • What services will you provide • Who will be your customers • Financial resources • Need and source • Strengths and weaknesses The Professional Personal Chef

  3. Defining Your Business • Mission statement • Defines your business • Vision statement • Defines your business values • Marketing your business • A plan to create customers The Professional Personal Chef

  4. Parts of the Business Plan • Financial information • Organization of the business • Description of the business • Marketing of the business The Professional Personal Chef

  5. Two Different Plans • Management business plan • Focus on your competitive advantage • Explains the products and service offered • Financial business plan • Focus on profits and financial projections The Professional Personal Chef

  6. Preparing The Idea • Who are you serving • What are you serving • Why will people buy your service • Where will you find your customers • How will you be serving you customers The Professional Personal Chef

  7. Preparing The Idea • Personal Inventory • Skills & weakness • Commitment • Being your own boss • Time and effort • Working with customers • Ability and desire to “sell you services” The Professional Personal Chef

  8. Preparing The Idea • Start up capital • Self funded • Borrowed • Overhead cost • Planned profit The Professional Personal Chef

  9. Preparing The Idea • Operational • Location • Transportation • Equipment • Licenses / permits The Professional Personal Chef

  10. Preparing The Idea • Sales • Selling your services • Where and to whom • Methods of marketing • Control • Outside help • Time management • Tracking money The Professional Personal Chef

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