A Pragmatic Approach To Billing Systems Evolution

1. A Pragmatic Approach To Billing Systems Evolution Mobile Billing Systems IIR Budapest 27th – 30th September 2004

2. Agenda What’s changing in the market Implications for Billing Conclusions

3. Agenda What’s changing in the market • Commoditisation of voice • Industry consolidation • Bundling & convergence • Content & VAS • Segmentation & branding • The enhanced CSP Implications for Billing Conclusions

4. Commoditization of voice

5. Industry Consolidation

6. Bundling & Convergence

7. ÖBB MOBILE TICKET AB-Bahnhof: [wien] AN-Bahnhof: [linz] Name: [muehan] Anzahl Erwachsene: [1] [Vollpreis] Content and VAS

8. Segmentation & Branding

9. Broadband Last Mile Back Bone CMTS Head End Fiber to Home xDSL C.O Packet Sonet ATM … 3G Base Station 802.16a (WiMAx) Enhanced CSP Customer Premise Services Set-top Box with CPU, memory, OS • Voice • Basic Cables • Broadband Access • Messaging (SMS, MMS,E-Mail, IM...) • Content • Commerce(E/M/T) • VOD • Games • VAS • ... Fixed device with CPU, memory, OS Handset with CPU, memory, OS

10. Topics What’s changing in the market Implications for Billing • Partner management • Pre-paid / post-paid convergence • Analytics • Self care • Expanded product catalogue • Electronic stapling • Systems consolidation • Outsourcing Conclusions

11. Partner Relationship Management Content Delivery Platform Partner Application Response Request Partner Service Broker Payment Charging Billing Authentication & Customer information Messaging (SMS, MMS, WAP) Location

12. Pre-paid / post-paid convergence • Payment options: • Pay on bill • Prepaid • Credit card • Debit card

13. Range of Personal Context Time, Device, Location, MyPreferences, Behaviour Profile, Payment history, Balance $ $ Super Fan Segment Bundles $ voice text images audio video multimedia commerce Services $ Customer Analytics Customer Intimacy Perceived Value Transport

14. Self care

15. Expanded, dynamic product set Internal Product Management Catalogue Manager OSS Components Suppliers Billing & Customer Management Secure B2B Channel Resellers Customers Commerce Portal Product Database Unified Product Catalogue

16. Voice Biller Consolidated Bill Data Biller Content Biller Any other Biller Electronic Stapling

17. Region 1 Region 2 Region 3 Consumer Biller Consumer Biller Consumer Biller Convergent Biller Corporate Biller Corporate Biller Corporate Biller Data Biller Data Biller Data Biller Pre-paid Biller Pre-paid Biller Pre-paid Biller Centre Consolidation

18. Business Process Data centre Applications Data centre Data centre Applications Outsourcing + SI/Vendor + Strategic Partner SI + Internal IT “Best of Suite” Complete BOSS and BPM Real time “Best of Breed” Modular solutions: Billing + CRM + OMS + (ERP?) Billing solutions: mediation, CM, Collection, Rating, Billing Niche Vendors (Rating) 80-90’s 1995- 2001 2002-2005 2006 -2010

19. Agenda What’s changing in the market Implications for Billing Conclusions

20. Service & Support Customer Interaction Management eCare, Field Service eSupport Quality Management Billing & SettlementOn-line charging Off-line charging Accounts Receivable Collections Bill Formatting PRM Marketing & Analytics Predictive Analytics Campaign Opportunity Advisor Support Target /Analyze Bill Sales & Ordering Sales Order Management eOrder Process Management Deliver Delivery & Fulfillment Provisioning Resource Management Acquire Vision Customer

21. Conclusion “This is not telecom as usual. Barriers are disappearing; traditional industry lines are blurring.” “We stepped away from our traditional product focus.” “The customer drives everything. We’re changing to get closer… simpler as an organization…more aligned with our customers… Faster. Smarter.” Source: 2003 BCE Annual Report

22. Neil PhilpottPresidentGlobal Billing Associationneil@globalbilling.org Delivering Knowledge and Networking to the Billing community, world wide Thank you! Neil PhilpottDirectorSolutions StrategyAmdocsneil.philpott@amdocs.com

23. About the GBA globalbilling.org

24. The Global Billing Association (GBA) delivers Knowledge and Networking to the Billing community, world wide

25. Company Structure • a non profit making company • registered in the UK • limited by Guarantee • has no shares • exists purely for the benefit of its members • any surplus is re-invested (Web site, events etc) • policy decided by Executive Council

26. Executive Council • 50/50 between operators and vendors • Sets the direction and policy for the GBA • Members - 75% operators, 25% vendors/SIs • Now open for business in Asia Pacific, Australasia, North America and Europe

27. Activities • Process benchmarking for operators (4th year) • Monthly newsletter for members • Web site and archive of notes and newsletters • Complimentary workshops • Regulatory channel • Promote billing issues to other industry groups • Knowledge Integration

28. Knowledge Integration • issue for discussion: • - e-billing • - regulation • m-commerce • etc Service Provider surveys SIG meetings regional webinars & workshops GBA statement, position paper, report External Members Knowledge Updates - electronic Reference Manual Association Briefings CXO Briefings Marketing/promotion

29. Knowledge Integration • focuses on member’s issues • allows regional discussions • allows easy exchange of ideas/issues, globally • encourages effective communication with wider industry • member driven

30. GBA themes for 2004 • ‘new’ billing • micro billing, billing for content, value chain/partner • revenue management • benchmarking, ARPU/AMPU, other industries • ‘wild card topics’ • member driven workshops, range of subjects

31. Contacts