Role of GIF In Garnering More Social Media Traffic

1. Role of GIF In Garnering More Social Media Traffic The presence of animated GIFs has increased rhetorically over the past few years which is providing websites with a new and effective way of attracting more users. These fun and moving images can have a big role to play in determining the fate of your social media campaign ad by reaching your target audience in a better manner. Let us see how: Given the fact that people are most likely to spend their leisure time browsing social media portals, the GIFs with their eye-catching attribute can be the perfect pick for attracting them. Their charm and perpetual movement can provoke the ever-so- desired “Stopping Power” which is bound to make people stop and take a look at your content while scrolling through their timelines. You can do everything from making your audience laugh to educating them through the 5 second GIF clippings. This is why they are extremely important for communicating a particular idea or mood. Compared to informational pieces, GIFs can show a sequence in motion as well as convey attitudes, ideas and forms of humour. This becomes crucial when the spirit of your brand is being expressed for showcasing a more authentic and human image to the users. Given our hectic lifestyles, we hardly have much time for sitting back and studying the offer documents of a particular product or company. In such a case, GIFs can be the easier and faster way out while showcasing new collections and sale items as well as offering your services to the public. GIFs can narrate a story in a dynamic yet concise manner so that you can present your proposal to your followers in less than a minute regarding why they should opt for your brand and how your corporate image has changed over the years. In a way similar to infographics, GIFs can serve as the perfect tool for summarizing and expressing information in an instructive manner. Animated diagrams, dynamic

2. graphics and maps are some of the biggest examples of such GIF applications which present data in an easy-to-comprehend and accessible manner. Animated GIFs can be your absolute salvation while trying to explain a particular process to your target audience such as how to use a face pack or maybe a shampoo. In this way, a few-seconds-long GIF can save you the trouble of imparting an hour- long lecture and facing constant service inquiries. People usually spend their leisure time scrolling through social media feeds. Thus, nothing can match up to the potential of such a content which can make your audiences share a good laugh. Herein lies the importance of funny GIFs in helping your audience relax and have some good time online. You can create animated GIFs using the LICEcaptool which can capture a part of your desktop for being saved directly in .GIF format. This intuitive yet flexible application ensures lightweight functioning and high performance as you get to enlarge or reduce the size of GIF by simply editing the window dimensions.