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Targeted Industry Marketing Plan: Positioning Wyoming in the Minds of Decision Makers WEDA Summer Conference, August 18, 2010. About Our Partners. Overview of Process. WEDA Survey: Number of Respondents by Region.

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Targeted Industry Marketing Plan: Positioning Wyoming in the Minds of Decision Makers

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Targeted industry marketing plan positioning wyoming in the minds of decision makers

Targeted Industry Marketing Plan:

Positioning Wyoming in the Minds of Decision Makers

WEDA Summer Conference, August 18, 2010

About our partners

About Our Partners

Overview of process

Overview of Process

Weda survey number of respondents by region

WEDA Survey:Number of Respondents by Region

56 respondents answered this question. There are 60 respondents in all to the survey.

Top assets by region

Top Assets By Region

Top assets by region1

Top Assets By Region

Top assets by region2

Top Assets By Region

Top assets by region3

Top Assets By Region

Wyoming s top challenges

Wyoming’s Top Challenges

Top markets to target 39 respondents answered this question

Top Markets to Target39 respondents answered this question

Industries wyoming will target 4 sectors support job growth and investment across state

Industries Wyoming Will Target: 4 Sectors Support Job Growth and Investment Across State

Why we are targeting internet retailers

Why We Are Targeting:Internet Retailers

Why we are targeting warehousing and distribution

Why We Are Targeting:Warehousing and Distribution

Why we re targeting component manufacturers

Why We’re Targeting:Component Manufacturers

Why we are targeting wind energy

Why We Are Targeting:Wind Energy

Marketing plan

Marketing Plan

Marketing plan cont d

Marketing Plan Cont’d

Timeline months ahead

Timeline: Months Ahead

Wyoming companies say

Wyoming Companies Say…



Labor pool

Worker’s compensation issues

Unemployment insurance

  • Great geographic location

  • State budget surplus (enough resources for challenges)

  • Low cost of doing business

  • Transportation infrastructure

  • Competitive wages

  • Business Ready Community grant

What wind energy companies are saying

What Wind Energy Companies Are Saying…


  • Best on-shore wind resource in the country

  • When transmission lines are built, great access to markets

  • Large potential for industry

  • Less expensive land

  • Excellent quality of life for the right employees

  • Much lower cost of living when trying to attract workers

What wind energy companies are saying1

What Wind Energy Companies Are Saying…


  • First state to tax wind generation

  • Only state with three taxes on wind energy industry: 1) Property tax, 2) Sales tax, 3) Production tax

  • Some companies are looking to move from state next year possibly due to taxes

  • Longer distance to major markets adds costs, so tax structure needs to be even more competitive, not less

  • Negative perception of industry within Wyoming

  • No Renewable Energy Standard (RES)

  • Lack of support for industry at the state government level

  • Sage grouse issue

  • Lack of corporate income tax isn’t a benefit; most companies won’t make a profit for years

  • Although it is an energy resource, it is treated as a political issue, not a commodity

But one thing really sets wyoming apart

But One Thing Really Sets Wyoming Apart…

Wyoming treats every business like a big fish in a small pond no matter of its size

…Wyoming Treats Every Business Like a Big Fish in a Small Pond – No Matter of Its Size

Wyoming: Treat Your Business Like It’s a Big Deal. We Will.

Wyoming: Where Your Business is the Big Deal.

In California, Your Governor is a Big Deal. In Wyoming, Your Business is a Big Deal.

Ben e avery business and industry division director 307 777 2863 ben avery@wybusiness org

Ben E. Avery

Business and Industry Division Director


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