Pricing Products: Pricing Strategies - PowerPoint PPT Presentation

Pricing Products:   Pricing Strategies

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11 - 1. Learning Goals. Describe the major strategies for pricing imitative and new productsUnderstand how companies find a set of prices that maximize the profits from the total product mixLearn how companies adjust their prices to take into account different types of customers and situationsExp

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Pricing Products: Pricing Strategies

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