Launch Event Case Study. 2010 World No Tobacco Day. Objective. Pilot the ‘I Commit to Quit’ campaign through a public event Educate the public about the dangers of smoking and the importance of seeking help from a healthcare professional to learn about new smoking cessation medications.
2010 World No Tobacco Day
To enhance event exposure, a public venue with high footfall was chosen. A display booth was designed that allowed people who commit to quit to sign their names.
Below are a few key points which can assist you should you choose to hold a successful ‘I Commit to Quit’ public event: