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DiscoverU

DiscoverU. Plan. Discover . Share. d artmouth ∙ digital arts ∙ computer science ∙ native american program. Taskforce. User Interface (UI) Team : front end development Database Team : back end development Mobile Team : mobile app and web development

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DiscoverU

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  1. DiscoverU Plan.Discover. Share. dartmouth∙ digital arts ∙ computer science ∙ native american program

  2. Taskforce • User Interface (UI) Team: front end development • Database Team: back end development • Mobile Team: mobile app and web development • Content & Testing Team: Native American Program (NAP) information and user-behavior testing • Marketing & Licensing Team: marketing, fundraising, and production

  3. Timeline Overview • Deadlines: • November 30, 2012 • June 30, 2013 • August 31, 2013 • Milestone 1: Complete initial design Continue creating mock-ups, and streamline into elegant, user-centric design • Milestone 2: Build prototype Front and back-end design, integration, mobile app design, testing • Milestone 3: Develop full implementation Pilot, scaling, marketing, fundraising • Post-Release: Further development Evaluation, testing, debugging, marketing, updates, continual growth

  4. User-Interface Team • Front-end Design: December 1, 2012 – March 31, 2013 Develop front end, using tools such as Photoshop and CSS • Integration: April 1, 2013 – May 31, 2013 Work with Database Team to integrate front and back ends • Testing: June 1, 2013 – June 30, 2013 Perform internal testing and debugging

  5. Database Team • Back-end Design: December 1, 2012 – January 31, 2013 Build back-end databases to support user profiling and information management • Integration: April 1, 2013 – May 31, 2013 Work with UI Team to integrate front and back ends • Testing: June 1, 2013 – June 30, 2013 Perform internal testing and debugging

  6. Mobile Team • Mobile App Design: January 1, 2013 – May 31, 2013 Develop components of mobile app • Web App Design: January 1, 2013 – May 31, 2013 Create complementary web app • Testing: June 1, 2013 – June 30, 2013 Perform internal testing and debugging

  7. Content & Testing Team • Collaboration with Students: Duration of development Continue communicating with St. Michael HS students to gain insight into wants and needs • Information Sharing: Duration of development Provide teams with essential content • Pilot Testing: July 1, 2013 – August 15, 2013 Launch pilot of prototype at St. Michael HS, and evaluate through videotaping, focus groups, and web analytics

  8. Marketing & Licensing Team • Fundraising: July 1, 2013 – Product Life Cycle Generate funding and sponsorships by communicating value • Brand Awareness: August 1, 2013 – Product Life Cycle Execute multi-channel marketing strategy to increase awareness among target audience • Licensing: September 1, 2013 – Product Life Cycle Manage channels of software distribution

  9. All Teams • Scaling • July 15, 2013 – August 31, 2013 • Scale up from prototype based on student feedback • Updates • December 1, 2013 – Product Life Cycle • Release new updates every quarter for continual growth • Further Development • September 1, 2013 – November 30, 2013 • Continue seeking feedback, evaluating, testing, debugging, marketing

  10. Evaluation Plan • Evaluate along the way by getting feedback from students at St. Michaels Indian School • Utilize our liaison at St. Michaels for additional feedback (We have employed a representative to assess usage and behavior at St. Michaels) • Conduct user focus studies, web analytics, surveys, and videotaping to gather qualitative and quantitative data • Fully disseminate prototype at St. Michaels • Market to broader set of schools to obtain widespread adoption for the September 2013 launch • Projected deployment: 1000 users by September 2013 and 10,000 users by September 2014 • Maintain data to keep track of the following: • Longevity of usage • Rate of adoption • Percentage of users who apply to college, get accepted, and matriculate

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