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DiscoverU. Plan. Discover . Share. d artmouth ∙ digital arts ∙ computer science ∙ native american program. Taskforce. User Interface (UI) Team : front end development Database Team : back end development Mobile Team : mobile app and web development

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discoveru

DiscoverU

Plan.Discover. Share.

dartmouth∙ digital arts ∙ computer science ∙ native american program

taskforce
Taskforce
  • User Interface (UI) Team: front end development
  • Database Team: back end development
  • Mobile Team: mobile app and web development
  • Content & Testing Team: Native American Program (NAP) information and user-behavior testing
  • Marketing & Licensing Team: marketing, fundraising, and production
timeline overview
Timeline Overview
  • Deadlines:
  • November 30, 2012
  • June 30, 2013
  • August 31, 2013
  • Milestone 1: Complete initial design

Continue creating mock-ups, and streamline into elegant, user-centric design

  • Milestone 2: Build prototype

Front and back-end design, integration, mobile app design, testing

  • Milestone 3: Develop full implementation

Pilot, scaling, marketing, fundraising

  • Post-Release: Further development

Evaluation, testing, debugging, marketing, updates, continual growth

user interface team
User-Interface Team
  • Front-end Design: December 1, 2012 – March 31, 2013

Develop front end, using tools such as Photoshop and CSS

  • Integration: April 1, 2013 – May 31, 2013

Work with Database Team to integrate front and back ends

  • Testing: June 1, 2013 – June 30, 2013

Perform internal testing and debugging

database team
Database Team
  • Back-end Design: December 1, 2012 – January 31, 2013

Build back-end databases to support user profiling and information management

  • Integration: April 1, 2013 – May 31, 2013

Work with UI Team to integrate front and back ends

  • Testing: June 1, 2013 – June 30, 2013

Perform internal testing and debugging

mobile team
Mobile Team
  • Mobile App Design: January 1, 2013 – May 31, 2013

Develop components of mobile app

  • Web App Design: January 1, 2013 – May 31, 2013

Create complementary web app

  • Testing: June 1, 2013 – June 30, 2013

Perform internal testing and debugging

content testing team
Content & Testing Team
  • Collaboration with Students: Duration of development

Continue communicating with St. Michael HS students to gain insight into wants and needs

  • Information Sharing: Duration of development

Provide teams with essential content

  • Pilot Testing: July 1, 2013 – August 15, 2013

Launch pilot of prototype at St. Michael HS, and evaluate through videotaping, focus groups, and web analytics

marketing licensing team
Marketing & Licensing Team
  • Fundraising: July 1, 2013 – Product Life Cycle

Generate funding and sponsorships by communicating value

  • Brand Awareness: August 1, 2013 – Product Life Cycle

Execute multi-channel marketing strategy to increase awareness among target audience

  • Licensing: September 1, 2013 – Product Life Cycle

Manage channels of software distribution

all teams
All Teams
  • Scaling
  • July 15, 2013 – August 31, 2013
  • Scale up from prototype based on student feedback
  • Updates
  • December 1, 2013 – Product Life Cycle
  • Release new updates every quarter for continual growth
  • Further Development
  • September 1, 2013 – November 30, 2013
  • Continue seeking feedback, evaluating, testing, debugging, marketing
evaluation plan
Evaluation Plan
  • Evaluate along the way by getting feedback from students at St. Michaels Indian School
  • Utilize our liaison at St. Michaels for additional feedback (We have employed a representative to assess usage and behavior at St. Michaels)
  • Conduct user focus studies, web analytics, surveys, and videotaping to gather qualitative and quantitative data
  • Fully disseminate prototype at St. Michaels
  • Market to broader set of schools to obtain widespread adoption for the September 2013 launch
  • Projected deployment: 1000 users by September 2013 and 10,000 users by September 2014
  • Maintain data to keep track of the following:
    • Longevity of usage
    • Rate of adoption
    • Percentage of users who apply to college, get accepted, and matriculate
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