NEW LÄRABAR CHOCOLATE BROWNIE

1. NEW LÄRABAR CHOCOLATE BROWNIE • Product Type: Grocery • Unit Cost to WFM: $ • SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 • Gross Margin % • Promotional Support Program: in conjunction with existing skus • Demo Support Program: TBA • Channel Strategy of Item: Natural & Conventional • Manufacturer Launch Date: April 1, 2014 • “Caramel Nut Brownie” is #1 Luna SKU • Brownie is the largest Larabar SKU not in Canada 6 SIMPLE INGREDIENTS Pure nutrition Chocolate Chips Almonds Walnuts Cocoa Powder Sea Salt Dates • GLUTEN-FREE • NON-GMO • DAIRY & SOY FREE • KOSHER • 1/4 CUP FRUIT • LOW SODIUM • 4 g OF FIBRE • VEGAN • FAIR TRADE CHOCOLATE & COCOA Tanja Fraser, UNFI Canada (416-319-2242)

2. NUGO Organic Dark Protein Bars • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $2.69 • Gross Margin: % • Promotional Support Program: EDLC • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • A low fat treat made with delicious REAL Dark Chocolate, available in 3 flavors • USDA certified organic • Vegan • Non-GMO Project Verified • 10g of protein, 3g of fiber & 13g of sugar per bar • Ingredients (Dark Chocolate Almond): • Organic Crunch [organic hexane free soy crisps (organic soy protein, organic rice flour, calcium carbonate), organic brown crisp rice, organic rolled oats], Organic Chocolate (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic soy lecithin, organic vanilla), Organic Tapioca Syrup, Organic Agave Syrup, Organic Isolated Soy Protein, Organic Arabic Gum, Organic Almonds, Organic Tapioca Maltodextrin, Organic Flaxseed, Natural Flavors Tanja Fraser, UNFI Canada (416-319-2242)

3. Bounce- Coco-Berry Vitality Burst • Product Type : Grocery • Unit Cost to WFM: • Suggested Retail Price: $2.69 • Gross Margin: % • Promotional Support Program : • 15-20% MCB 4x a year, plus 1 ad • Demo Support Program : 4 demos per store/year • Channel Strategy of Item: All • Manufacturer Launch Date: Available Now • 100% Natural, no preservatives • High in protein & high in fiber • Non-GMO • Gluten-Free & Nut-free • Dairy free • Suitable for vegetarians • Ingredients: • Dates, Tapioca Syrup, Sunflower Seeds, Dried Cranberries (Cranberries, Apple Juice Concentrate, Sunflower Oil), Crisp Rice (Rice Flower, Rice Bran, Raisin Juice Concentrate, Honey, Salt), Coconut, Rice Protein Concentrate, Raisins, Raspberries, Acai Juice Powder (Acai Juice, NON-GMO Maltodextrin), Goji Berries, Natural Flavors, Citric Acid, Sesame Seeds Tanja Fraser, UNFI Canada (416-319-2242)

4. Clif Bar Builder Bar – Line Extension • Product Type : Grocery • Unit Cost to WFM: • Suggested Retail Price: $1.99 • Gross Margin: % • Promotional Support Program: In conjunction with existing skus • Demo Support Program : TBA • Exclusivity : None • Channel Strategy of Item: All • Manufacturer Launch Date: Sept 2013 • 20g of high-quality protein to help build and repair muscle • Carbohydrates to help you sustain your workout • Zero grams trans fat and does not contain partially-hydrogenated oils or high fructose corn syrup • Low glycemic • Ingredients (Crunchy Peanut Butter) • Soy Protein Isolate, Beet Juice Concentrate, Organic Brown Rice Syrup, Organic Dried Cane Syrup, Palm Kernel Oil, Organic Peanuts, Natural Flavors, Organic Soy Flour, Vegetable Glycerin, Inulin (Chicory Extract), Organic Peanut Flour, Rice Starch, Organic Oat Fiber, Sea Salt, Organic Sunflower Oil, Organic Palm Kernel Oil, Organic Soy Lecithin, Soy Lecithin, Organic Vanilla Extract, Salt, Natural Vitamin E (Antioxidant).

5. Baby Gourmet – Line Extension • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $1.99 • Gross Margin % • Promotional Support Program: in conjunction with existing skus • Demo Support Program: TBA • Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date - March 2014 • Organic Baby Food • No Thickeners, Fillers, No added Sugar, No added Salt • BPA Free Packaging • Covers 4 Food Groups • Kosher • USDA& Organic certification Baby Gourmet – Nancy Markovic – nancy@babygourmet.com 647-391-2192

6. Earth’s Best – Chlorine Free Baby Wipes Tub • Product Type: • Unit Cost to WFM: $ • Suggested Retail Price: $6.99 • Gross Margin: % • Promotional Support Program: Q4 2014 TBA • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • Chlorine-free wipes moistened with natural aloe vera, vitamin E, and water to cleanse and moisturize gently and naturally • Alcohol-free & fragrance-free • No synthetic ingredients that may irritate baby’s skin • Ingredients: • Water, alkyl poly glycoside, glycerine, sodium hydroxymethylglycinate, aloe vera, vitamin E, citric acid Tanja Fraser, UNFI Canada (416-319-2242)

7. Healthy Times Original Teddy Puffs • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $4.39 • Gross Margin: % • Promotional Support Program: 15% ISF, 2x annually • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • Organic Certified • Kosher Certified • Organic finger food or cereal • Special size and shape for little fingers • Delicious taste and texture just for toddlers • Ingredients: • Organic whole grain oats, organic brown rice, organic corn, organic evaporated unrefined cane juice, calcium carbonate Tanja Fraser, UNFI Canada (416-319-2242)

8. Earth’s Best – Crunchin’ Grahams • Product Type: • Unit Cost to WFM: $ • Suggested Retail Price: $4.39 • Gross Margin: % • Promotional Support Program: Q4 2014 TBA • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • Organic • Non-GMO • No Hydrogenated oils or trans fats • No artificial flavors, colors or preservatives • Made with whole grains • Ingredients: • Organic whole grain wheat flour, organic evaporated cane juice, organic wheat flour, organic sunflower oil, organic invert cane juice, organic honey, leavening (ammonium bicarbonate, mono=calcium phosphate, sodium bicarbonate), sea salt, natural flavor Tanja Fraser, UNFI Canada (416-319-2242)

9. Eco Max Dish Wash • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $4.99 • Gross Margin % • Promotional Support Program: 20% 4 times per year • Demo Support Program: None • Exclusivity : None • Channel Strategy of Item: All • Manufacturer Launch Date: Available Now • 5 sku’s including Baby, effective cleaners • Manufactured in Oakville, made from 100% plant-based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances • EcoLogo Certified, Eco Scale Certification in progress • Ingredients: Tea Tree: Water, plant based surfactants, salt, food grade citric acid, aloe vera plant extract, natural tea tree essential oil, natural lemongrass essential oil, food grade potassium sorbatepreservative TWA Inc, Lainie Kennedy, lkennedy@tonywatersagencies.ca , 905.536.2351)

10. Eco Max Laundry Wash & Fabric Softener • Product Type: Grocery • Unit Cost to WFM: $ • SRP: 1.05L $8.99, 1.5L $13.99, Fabric Softener $5.99 • Gross Margin % • Promotional Support Program: 20% 4 times per year • Demo Support Program: None • Exclusivity : None • Channel Strategy of Item: All • Manufacturer Launch Date: Available Now • Effective laundry wash formula available in 3x Concentrate & 2x Concentrate for Baby • Manufactured in Oakville, made from 100% plant-based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances • EcoLogo Certified, Eco Scale Certification in progress • Ingredients (Baby): • Water, polyglycosides (from coconut oil and corn sugar), sodium citrate (food grade), gum thickener (food grade), citric acid (food grade), and potassium sorbate (food grade) TWA Inc, Lainie Kennedy, lkennedy@tonywatersagencies.ca , 905.536.2351)

11. Seventh Generation Disinfecting Wipes • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $5.99 • Gross Margin % • Promotional Support Program: 15% ISF Quarterly • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • Kills 99.99% of household germs botanically • Effective against Influenza A Virus • Made from botanically pure plant extracts • No rinsing or wiping required (even on food contact surfaces or children’s toys) • 100% Post-Consumer Recycled Spray Bottle • Can be used around kids, pets and food • Ingredients: • Aqua (water), sodium lauryl sulfate (palm kernel or coconut-derived cleaning agent), copper sulfate pentahydrate (bluestone) (mineral derived water mineralizer), citric acid and sodium citrate (cornstarch derived water softeners), essential oil fragrance† (origanumvulgare (oregano) oil, cymbopogonnardus (citronella) oil, cymbopogonschoenanthus (lemongrass)) oil Tanja Fraser, UNFI Canada (416-319-2242)

12. Seventh Generation – Natural Lunch Napkins • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $9.99 • Gross Margin: % • Promotional Support Program: Q4 2014 TBA • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • 100% recycled napkins • 500 count per unit • Made with at least 50% post-consumer content, from the paper we all recycle every day at home, school and work! Tanja Fraser, UNFI Canada (416-319-2242)

13. Seventh Generation – 2 Ply Facial Tissues • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $3.69 • Gross Margin: % • Promotional Support Program: Q4 2014 TBA • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • Made from 100% recycled paper, minimum 80% post-consumer • Hypo-allergenic • Whitened without chemicals containing chlorine • No added dyes • No added fragrances • Attractive box designs to match any décor Tanja Fraser, UNFI Canada (416-319-2242)

14. Seventh Generation – Lavender Floral & Mint Dish Liquid • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $4.69 • Gross Margin: % • Promotional Support Program: Q4 2014 TBA • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • Non-toxic & biodegradable • Hypo-allergenic, free of phosphates • Not tested on animals • Safe for septic systems • Kosher-certified • Bottle contains 90% post-consumer recycled plastic • Ingredients: • Aqua (water), sodium lauryl sulfate, lauramine oxide, decylglucoside and lauryl polyglucose (plant-derived cleaning agents), 1,3 -propanediol (plant-derived foam stabilizer), citric acid (cornstarch-derived water so_ener), sodium chloride (thickener), magnesium chloride (cleaning enhancer), essential oils and botanical extracts* (citrus aurantifolia (lime), lavendulaangustifolia (lavender), menthaspicata (spearmint), menthapiperita (peppermint), canangaodorata (ylangylang)), 2-Methyl-4-isothiazolin-3-one & 1,2-Benzisothiazolin-3-one (MIT/BIT) and 5-Chloro-2-methyl-4-isothiazolin-3-one (preservatives). *d-limonene is a naturally occurring component of these ingredients Tanja Fraser, UNFI Canada (416-319-2242)

15. Dragon Towels • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $8.99 • Gross Margin: % • Promotional Support Program: 2015 TBA • Demo Support Program: TBA • Exclusivity: None • Channel Strategy of Item: Natural & Conventional • Manufacturer Launch Date: Q1 2014 • One roll of Dragon Towels will replace 6 months of paper towels • Made primarily from bamboo, a renewable and eco-friendly resource • 20 sheets per roll • Machine washable at least 25 times, becomes more absorbent after each wash • 100% Biodegradable • Fragrance-free Tanja Fraser, UNFI Canada (416-319-2242)

16. Silk N’ Soft Bathroom Tissue • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $12.99 • Gross Margin: % • Promotional Support Program: 2015 TBA • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Natural & Conventional • Manufacturer Launch Date: Q1 2014 • Super soft, 3-ply bathroom tissue • Uniquely strong and dependable • Made primarily from bamboo, a renewable & eco-friendly resource • Saving trees for our future generations • Safe for septic, RV and marine use • Biodegradable • Fragrance free • 12 rolls per unit Tanja Fraser, UNFI Canada (416-319-2242)

17. Karma Water • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $2.99 • Gross Margin: % • Promotional Support Program : TBA • Demo Support Program: TBD • Exclusivity: None • Channel Strategy of Item: Natural & Conventional • Manufacturer Launch Date: Q4 2013 • Current offering of vitamin water are pre-mixed: Vitamins deteriorate in water, causing premixed vitamins to lose their strength over time • Karma’s vitamins and nutrients are stored in the cap until you release them, assuring you maximum potency and freshness • Holds 2-4 times the amount of competitive caps…3-6 times more potent • User friendly….just peel, push and shake • Hermetic seal (air tight) maximizes quality, consistency and performance • Made with spring water, 100% Natural and Whole Food compliant • Available in 5 formulas, each with a unique blend of vitamins and herbs (refer to next slide for individual details) Tanja Fraser, UNFI Canada (416-319-2242)

18. Steaz Energy Superfruit • Product Type: Grocery • WFM Cost: $ • SRP: $2.49 • Gross Margin % • Promotional Support Program: 10% to 15% off, 6 times a year & Whole Deal in Q3 • Demo Support Program: Yes, all stores • Exclusivity: None • Channel Strategy of Item: Natural & Grocery • Manufacturer Launch Date: January 2014 • Organic, Fair Trade, Kosher, Low Carbon Foot Print • Best selling Energy Drinks in Natural Sector in Canada • Green Tea Based • 120mg Antioxidants per can • Aluminum cans Nico Guinoiseau nico@steaz.com 604 340 3058

19. Perrier Slim Cans • Product Type: Grocery • Unit Cost to WFM: • Suggested Retail Price: • $1.19(unit)/$34.99(case) • Gross Margin: % • Promotional Support Program: Q4 TBA • Demo Support Program: N/A • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: March 2013 • Zero calories, all natural • Cans retain carbonation & cold the best • Convenient “Fridge-Friendly” pack makes it easy to carry, store and dispense • Entire package is 100% Recyclable • Smaller, On-the-Go format = • Less Waste/More Value • Contemporary Packaging Tanja Fraser, UNFI Canada (416-319-2242)

20. Hubert’s Lemonade • Product Type: Grocery • Unit Cost to WFM: • Suggested Retail Price: $3.49 • Gross Margin: % • Promotional Support Program: 20% MCB x 2 (in summer months) • Demo Support Program: TBC • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: April 2014 • Free of preservatives and without artificial flavors or colors • Made from real California lemons • Made with cane sugar • No caffeine • No preservatives • 473ml glass recyclable bottle MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– 416-575-0212– Wendy.Kobayashi@mtbi.ca

21. Fiji Mini Mobile 6-pack • Product Type: Grocery • Unit Cost to WFM: • Suggested Retail Price: $8.99 • Gross Margin: % • Promotional Support Program: Q4 2014 TBA • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: March 2014 • For people who have lighter premium water needs, ideal for small children and pack lunches • 330mL is just right for mini-refreshment because it is petite enough to fit into small spaces, provides easy satisfaction and gives you the option to sip or guzzle • For the routine consumer who likes to stock up for convenience • Merchandised in 6-pack format Tanja Fraser, UNFI Canada (416-319-2242)

22. S. Pellegrino 1L PET • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: line priced with 750ml S.Pell Glass • Margin: % • Promotional Support Program: Q4 2014 TBC • Exclusivity: None • Channel Strategy of Item: All • Manufacturer Launch Date: March/2014 • Same cost and value as current 750ml offering • Entire package is 100% Recyclable • Top Selling Premium Sparkling Water • No Sugar – 0 Calories • 18-month Shelf Life • Format has minimal impact on the consumer, while a large percentage see the benefits of going to plastic • Target consumer is the “Discerning Food Enthusiast”, is seeking a high quality mineral water to enjoy in convenient packaging Tanja Fraser, UNFI Canada (416-319-2242)

23. Perrier 1L PET • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: line priced with 750ml Perrier Glass • Margin: % • Promotional Support Program: Q4 2014 TBC • Exclusivity: None • Channel Strategy of Item: All • Manufacturer Launch Date: March/2014 • Same cost and value as current 750ml offering • Entire package is 100% Recyclable • Top Selling Premium Sparkling Waterwith Natural Fruit Essence • No Sugar – 0 Calories • 18-month Shelf Life • Format has minimal impact on the consumer, while a large percentage see the benefits of going to plastic Tanja Fraser, UNFI Canada (416-319-2242)

24. True Lemon – Lemonade & Raspberry Lemonade • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $4.99 • Gross Margin: % • Promotional Support Program: • Demo Support Program: None • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • 100% natural, fresh-squeezed essence from cold-pressing and crystallizing the essential lemon oils & juices • Convenient powdered mix, just add water • 100% RDA of Vitamin C • No artificial colors & no preservatives • No artificial sweeteners • Ingredients (Raspberry Lemonade): • Crystallized Lemon [Citric Acid, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C)], Sugar, Natural Raspberry Flavor, Stevia Leaf Extract*, Beet Juice and Turmeric (For Color) • *100% Natural Sweetener from the Stevia plant Tanja Fraser, UNFI Canada (416-319-2242)

25. Santa Cruz Half & Half Iced Tea • Product Type: Grocery • Unit Cost to WFM: $ • Suggested Retail Price: $4.39 • Gross Margin: % • Promotional Support Program: 2015 TBA • Demo Support Program: TBA • Exclusivity: None • Channel Strategy of Item: Conventional & Natural • Manufacturer Launch Date: Available Now • Certified Organic • Non-GMO Project Verified • A refreshing newflavor, innovative addition to the Santa Cruz Lemonade line • The perfect combination of brewed black tea mixed with our traditional lemonade, a great beverage for summer • Ingredients: • LEMONADE (FILTERED WATER, ORGANIC SUGAR, CONCENTRATED ORGANIC LEMON JUICE [6% AS RECONSTITUTED ORGANIC LEMON JUICE], ORGANIC LEMON JUICE [<1%], ORGANIC NATURAL FLAVOUR), BREWED ICED TEA (FILTERED WATER, ORGANIC SUGAR, ORGANIC BLACK TEA) Tanja Fraser, UNFI Canada (416-319-2242)