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MISSION of SL To prepare and disseminate quality and timely statistical information

MISSION of SL To prepare and disseminate quality and timely statistical information on economic and demographic processes in the state, social factors and trends in society and environment Audronė Miškinienė Head, Public Relations Division, SL. Dissemination and communication strategy in SL.

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MISSION of SL To prepare and disseminate quality and timely statistical information

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  1. MISSION of SL To prepare and disseminatequality and timely statistical information on economic and demographic processes in the state, social factors and trends in society and environment Audronė Miškinienė Head, Public Relations Division, SL

  2. Dissemination and communication strategy in SL • Strategy of Statistics Lithuania, 2005-2007 (milestones) • Strategic Action Plan submitted to the Government of the Republic of Lithuania, 2006-2008 (criteria) • Rules for preparation and dissemination of statistical information in SL (working procedures)

  3. Dissemination and communication scheme • 5 Regional offices user-service48 staff in 38 districts Statistical Information Dissemination Division • Preparation of main publications, information to international organizations7 • Printing, layout 13 • Translation and editing 3 • Requests 2 • Subscription and bookshop2 • Coordination of output DBdevelopment 1 Director General Deputy Director General Public Relationsstaff 8 staff 28 • Mass media , scientists, students • PR activities, events, stat. literacy • Marketing &Promotion • Internet /intranet(techn.)2 • Library3 • ESDS service0.5

  4. Regional statistical offices

  5. User focus - Usersatisfactionsurveys (1) • Annual general, 1999-2002 Results: preferred internet and e-mail services new website launched 2003 • Specialised Respondents in Dec. 2002 Results: more free information, less paper Output DB launched 2004 • Specialised Researchers in 2004 Results: points of common interest identified involment in joint projects

  6. User focus - Usersatisfactionsurveys (2) • Monthly Website visits since 2004 • Two types of internet user polls: 1.“Alert me” services for press releases and subscriptions – attributed to user group. If not – user category “Other”. Analysis since June 2003. • Monthly question-poll on the website (e. g. in 2005 How often do You visit this website? Which user group do you belong to?, etc. Results: Output DB, new more user-friendly website version soon

  7. User focus - Usersatisfactionsurveys (3) • 2 outsourced opinion polls in2005 1.SL visibility and image July (flash results: 79% notice stats in media, 88% think stats important, 40% trust in stats, 45% search stats in internet, 75% know about SL) 2.Specialised Public administration November Result: Action plan for improvement to be developed

  8. Under development (1) I. Web-based • Output DB development demography, industry, business trends, national accounts, foreign trade (8 digits), Agro census results in 2005. Remaining themes in 2006. • Free *pdf publications on internet (79 in 2005, measurement of web flows) • Interactive advance release calendar for statistical indicators (search by date, name and theme) • Website for disabled persons(vision problems) • Electronic library catalogue (e.versions of current SL publications, scanned key historical, links to other websites) on the web • ESDS website in national language • Advancement of user-friendly web, internet polls, alert-me services

  9. New www.stat.gov.lt

  10. Under development (2) II. User-oriented • Communication and promotion focus • Electronic vs. paper publications • Training of regional statisticians • Statistical literacy and awareness raising • IMF SDDS SL joined 1995 – closer compliance • Development of Customer DB and CRM system • User and respondent feedback (annual leaflet, sector overview, free tailor-made requests to loyal respondents)

  11. Communication and dissemination-relatedStrategic action plan criteria Effect – reaching strategic goals of SL(release time, interest in statistics, e-Government criteria for public services) Result– achieving of Statistics work programme objectives Product – implementation of tasks (by branch)  • Shortening info release time, 2005-2008: Period 2005 2006 2007 2008 Monthly average 24 23 22 21 Quarterly average 64 61 59 56 Annual average 240 235 225 200 • Interest in official statistics: e.g.daily average number of internet visits • E-government public services: level 3 in 2005, level 4 in 2006-2008

  12. THANK YOU FOR YOUR ATTENTION

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