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Social accounting toolkits for Leisure Trusts: the story so far....

Social accounting toolkits for Leisure Trusts: the story so far. Dr Jane Gibbon Newcastle University Business School. History: SAA at Jesmond Pool. Social accounting led by Trustees Slow process, now going for 6 years Lot of work, still not reported to every stakeholder

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Social accounting toolkits for Leisure Trusts: the story so far....

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  1. Social accounting toolkits for Leisure Trusts:the story so far.... Dr Jane Gibbon Newcastle University Business School

  2. History: SAA at Jesmond Pool • Social accounting led by Trustees • Slow process, now going for 6 years • Lot of work, still not reported to every stakeholder • We did it to prove we were different and adding value • We wanted to draw support from all areas (across all stakeholders) Benefits of SAA for Jesmond Pool, www.jesmondpool.co.uk • Evidence of how we are benefiting stakeholders • Document for use in funding and grant applications • Excellent political firepower if needed • A review technique for currency and strategic planning • An easily understood document for everyone

  3. SAA for leisure trusts • Why social accounting? • Rigour • External auditing and review • Recognised technique • Why develop a sector specific social accounting toolkit? • Awareness of sector specific toolkit in community transport • Build upon history and experience of one leisure trust, Jesmond Pool • Develop a tailored approach to SAA based upon common issues within a sector • Possible higher uptake of SAA within sector? • Possibility to work towards benchmarking and national level social accounts – sporta see this need • How was this taken forward?

  4. Sporta NE Region • Collaboration between TAL, NCL, KAL and JSP in partnership with NUBS and funded by ESRC • Development of a toolkit for Leisure Trusts to build social accounts • Time • Brief overview of structure: • Staff • Customers • Local Community • Demonstrating public benefit • Stakeholder – activity – outcome/indicator-data-source-benchmark-national indicator

  5. For Example: Demonstrating public benefit • Stakeholder • Local Community • Local Institutions • Client Council • Community groups • Activity • Identify places on board for community members • Create consultation process for key stakeholder groups • Establish company values/aims that reflect community requirements  • Outcome / Indicators • Regular input from community into key company decisions • Evidence of consultation effecting operational decisions and service development • Number of community members on board • Data required • Results of consultation • Evidence of survey results • Evidence of community engagement links to service development Source Benchmark National Indicator

  6. What next? • Full social accounting toolkit to be implemented, tested and amended with four participating organisations over next 12-18 months. • Anticipated use of the toolkit across the sporta network over next 2 years • Issues around development, implementation and embedding the use of toolkits – is this one step too far or a sensible option? • Views on the advantages and limitations of toolkits? Contact for more information: Dr Jane Gibbon: jane.gibbon@newcastle.ac.uk

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