Why a consumer oriented internet of things centre in sweden
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Why a consumer-oriented Internet of Things centre in Sweden?. Kristina Höök. Consumer-oriented Internet of Things?. What is it? Why focus on consumer-oriented IoT-apps? A call for: A top-notch research centre integrating tech and design Focus on consumers A political vision.

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Why a consumer-oriented Internet of Things centre in Sweden?

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Why a consumer-oriented Internet of Things centre in Sweden?

Kristina Höök


Consumer-oriented Internet of Things?

  • What is it?

  • Why focus on consumer-oriented IoT-apps?

  • A call for:

    • A top-notch research centre integrating tech and design

    • Focus on consumers

    • A political vision


Why this buzz?

Remember 1993?


Already here!


Old IoT-dream in 90’ies


IoT today: cloud


IoT today: cloud + mobiles


IoT today: Sensorcloud lining


Living in an IoT world?

What about

desire? Fun? Play? Life?

  • M2M

  • Automation

  • Smartgrid

  • Smart houses


From ‘personal’ to thriving on big data


Internet of Arts


Internet of Play


Internet of well-being


Internet of Recreation


From ‘personal’ to thriving on big data

Internet of Sports

Internet of Recreation

Internet of Play

Internet of Wellbeing

Internet of Arts


Medialisation of reality

  • Selling reality back to users

  • Longing for the real

  • Constructing yourself and your reality

  • Living in IoT-world as performance


Focus on consumer apps -–why?

  • Huge market

  • Unique position worldwide

  • Creating desirable solutions challenging

  • Consumer-oriented IoT-apps challenge today’s technical & infrastructural solutions

  • A means to popularising and spreading solutions & infrastructure

(… and then we can better tackle the rest…)


Unique expertise in Sweden?

Programming and networking the things

Applications & novel media

Creating value from big data

System solutions for big data


Consumer-oriented Internet of Things!

  • What is it?

    • Digitalised things + big data

  • Why focus on consumer-oriented IoT-apps?

    • Huge market! Challenge! And about LIFE!

  • A call for:

    • A top-notch research centre integrating tech and design: some of the best Swedish researchers in the area are here today!

    • Focus on consumers: cool examples demoed here today!

    • A political vision: where is it?


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