Tennessee highway operations and safety conference addressing distracted driving related crashes
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BILD. Tennessee Highway Operations and Safety Conference Addressing Distracted Driving Related Crashes. November 19th, 2013. Volkswagen Chattanooga and the Volkswagen Group. 2012 Key Figures. Distracted Driving: Data.

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Tennessee Highway Operations and Safety Conference Addressing Distracted Driving Related Crashes

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Tennessee highway operations and safety conference addressing distracted driving related crashes

  • BILD

Tennessee Highway Operations and Safety ConferenceAddressing Distracted Driving Related Crashes

November 19th, 2013

Volkswagen chattanooga and the volkswagen group

Volkswagen Chattanooga and the Volkswagen Group

  • 2012 Key Figures

Distracted driving data

Distracted Driving: Data

  • Definition: Distracted driving is any activity that could divert a person's attention away from the primary task of driving.

  • Most commonly associated with the usage of cell phones while driving

  • Distracted driving related crashes are significantly more common in younger age groups

Previous approach within volkswagen group

Previous approach within Volkswagen Group

Avoid distraction using cell phone operation by vehicle integration


100% standard on Volkswagen


  • Hands-free operation reduces workload to dial / pickup phone

  • Integration into audio system

  • Newer research indicates distractive load during conversation NOT reduced

  • Newer research indicates voice dialogue is very distracting

  • Pairing technology is difficult to understand

  • Customer satisfaction is poor

  • Does not address texting and other mobile features


Rethinking the options

Rethinking the options

Using a stool as a step is not causing harm

Falling from a stool is not hurting

High forces caused by acceleration when hitting the floor cause injuries

Reduce impact of distracted driver behavior


Stability Program

Brake Assist

Front Assist


Lane keeping function

Lane Keeping Function


  • Forward facing camera.

  • Merged vehicle sensor data

  • In case of deviation:

    • Driver alert

    • Steer by wire


  • Technology available at various suppliers

  • Good utilization of existing car systems

  • Alerting interface can be distracting

  • Handover to follow lane mode not yet established in market

  • Cost

Adaptive cruise control

Adaptive Cruise Control


  • Forward facing radar

  • Cruise control keeping distance

  • Additional functions possible

    • Forward collision warning

    • Follow to stop

    • Stop and Go

2002 VW Phaeton


  • Technology matured into 4th generation

  • Follow to stop feature available

  • Pedestrian detection and protection available

  • Maintaining driver’s responsibility

  • Cost

2012 Audi A3

2014 Acura MDX

Introduction of new technology into the mass market

Introduction of new technology into the mass market

  • Phaeton 2002

  • Adaptive Cruise Control ACC

  • Customer Price: 2.300 €

  • Passat2005

  • Adaptive Cruise Control; Follow to stop

  • Customer Price: 1.060€

  • Golf2012

  • Passat201?

  • ACC incl. Follow to stop, Front assist

  • Customer Price: 555€

  • ACC module ready to be deployed

  • Customer Price: affordable

As technology matures it becomes accessible to increased numbers of customers

Texting is not the distraction driving is

Texting is not the distraction, driving is

  • Combination of various assistant systems


  • Enable autonomous driving

  • Proof of concepts have been established using existing technology

  • Current research is focused on interface design

2005 Stanley


  • All technology available

  • First laws in place (Nevada)

  • User interface and acceptance

  • Regulatory framework

  • Cost

  • Liability

2010 TTS Pikes Peak

Research project camp v2v

Research project: CAMP V2V

Volkswagen Group Research is particpating in the CAMP Vehicle to Vehicle (V2V) research activities.

Goal is to evaluate the effectiveness and feasibility of using V2V communication technology in critical situations to reduce the number and severity of crashes in various driving scenarios.

Volkswagen is heading 2 from 5 research clusters.

Refocusing will technology solve the issue

Refocusing: Will technology solve the issue ?

  • “The iPhone is the Ford Mustang of the Milleniums”

  • 46 % of people 18-24 would choose access to the internet over access to their own car.

  • Teenagers might prioritize social networking over driving.

  • 21-to-30-year-olds now drive 8 % fewer miles than they did in 1995.

  • The mobility of younger generation (sub 25yrs) is on a 50 year low.

Child – Toy 1964

Child – Toy 2002

Source: NY Times

Driving behavior of young adults

Driving behavior of young adults

  • Electronic communication reduces the need for actual contact (and some young people feel that driving interferes with texting)

  • Current economic downturn is making it more difficult for young persons to buy and maintain a vehicle

  • Young people are moving in increasing numbers to large cities with reasonable public transportation (e.g., New York and San Francisco)

Mobility concepts of the milleniums

Mobility concepts of the Milleniums

Impact of driver assistance technology

Impact of driver assistance technology

  • Current driver assistance technology is neither attractive nor within reach of the ‘highly impacted’ younger age group

  • Driving experience in the age group decreases, further adding risks

  • Car Sharing will continue to grow into a competitive business

  • Car Sharing fleet operators, like Zipcar, will develop interest to add assistance functions to reduce their operation cost

  • Expect an increased pace in market penetration of this technology



  • Driver distraction needs regulation and enforcement

  • Technology will offer no short term solution

  • The need and means to communicate will persist

  • Long term solution are autonomous driving technologies

  • The technology is available

  • Next milestone is generating consent on the necessary regulatory framework

Drive safely and enjoy it

Drive Safely(and enjoy it)

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