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2003412

2003412


2003412

  • /


2003412


2003412

  • 1990

  • 80%70%


2003412

10

1991

1997

2002

/

40.5

%

-

34.2%

76.3%

-

59.4%

32.6%

-

32.3%

85.9%

-

93.1%

-

6.6%

26.4%

  • 109

  • 19976.6%200226.4%

<10>

A.C Nielsen200212


2003412


70 30

70%30%

  • 20025665%35%200370%30%

(%)

60

40

A.C Nielsen20034


2003412

--


2003412


2003412


2003412

17.70%

(3.67%)

PTV

(16.51%)

(4.10%)

(9.43%)

TVBS(8.82%)

(8.80%)

  • (Brand Equity)

(17.70%)

6.77%

(20031-2A.C.)


Business scope

(Business Scope)

(4)

()

()

()

(ET News89.3)

()

()

()

4

()

()

ETtoday.com

()

()

()

()

(Pay Channel)

()

()

()

()

()

()

()

()

()

()

(

)

()

()

()

()

)

( 95

(1)

(2)

S

(3)

(5)

(6)

(7)

(60)

(10)

( )

(2)

()

(3)

(20)()

6

(1)

(2)

(3)

(4)

(1)

(2)

V

C

D

(3)

(4)

(5)

2002

100

100


2003412

  • (ETtoday.com)

    ()

    ()

  • S

    (450)

    )

  • 12(MSO 90)

  • (ET New89.3)

+

+

+

+


2003412


2003412

  • 1.-

    2000

    2.

    3.TVB90


2003412

  • WTO

  • 4382,2579212.8


2003412


2003412

  • 20022


2003412

*()

  • 200352DTH2004

  • 14

(2005)

(20036)

2003614(4)

2006

DTH5

CATV7000

Headquarter

(450)

(2004)

(20029)

6010322003(3090)

2005300

2


2003412

()()

2003DTH

2004

()()

CATV 3000

()()

YOYO

25100


Vision

(Vision)


2003412


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