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Alexa Morales 11 th Grade Age: 16

Alexa Morales 11 th Grade Age: 16. Mission Statement. Mission Statement Our mission is to create an easy, fashionable makeup alternative that helps the earth. Describe the Opportunity

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Alexa Morales 11 th Grade Age: 16

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  1. Alexa Morales 11th Grade Age: 16

  2. Mission Statement Mission Statement • Our mission is to create an easy, fashionable makeup alternative that helps the earth. Describe the Opportunity • In these tough economic times people are looking for an easy makeup alternative that they can use for different occasion. • In the world today people are more environmentally conscious than ever before.

  3. Business Profile Type of Business • Manufacturing retailer • I make the wings myself and sell them individually to the consumers. Legal Structure • Sole Proprietor • I am the only one doing my business. I’m in charge of what I do. I don’t have valuables.

  4. Qualifications I’m qualified to run this business because: • I do makeup • Entrepreneur Class • I am trustworthy and reliable

  5. Market Analysis Total Population 877,312 Target Market 418,656 Potential Market 398,873

  6. Target Market Segment • Buying Patterns • Green Products • Loves to buy new different things to wear • Confident Buyer • Demographics • Females over 6 years old who live at home or on their own. Discretionary income. • Geographics • Hartford County, CT. • Psychographics • Dressing up • Partying • Loud fashion statement • Like green products

  7. Competitive Advantage Fashion Lashes MAC Lashes EyeWings Factors Price $12-$50 $15-$18 $10.00 Quality of Product/Service Synthetic/human hairs Recycled paper Human hairs 403 North park Ctr.Dallas Location Paris, France Hartford, CT. Well known- Started 1970 New to the Market Reputation/Brands Well known- started 1984 Unique Factors/ Knowledge Ingredients all over the world Ingredients all over the word Recycled products

  8. Marketing Mix Hartford County, CT. Bus wraps, Social Networking. Women and girls from the ages of 6 to 40 with a discretionary income. Recycled paper butterfly wings for the sides of your eyes. $10.00

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $80.00 Bus wraps, fliers • Facebook, MySpace, Word of mouth outside beauty stores, Twitter Publicity $0.00 Personal Selling $0.00 in-store demonstrations. Sales Promotion ------ ---- ------ Other ---- Total Monthly Promotional Expense $80.00

  10. Cost of Materials/Labor

  11. Economics of One Unit Describe a unit of sale: A box of 2 pairs of recycled paper butterfly wings and gems for your eyes with eyelash glue. Description of One Unit of Sale:

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 1673

  15. Monthly Break-Even Units $130.00 = 16.14 $8.05 In an average month, the company will begin to make a profit after selling 16 units.

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $1,095.00

  18. ROS & ROI $10,121.60 16,730.00 $$0.60 X10o = 60.4 % 10,121.60 1,095.00 $924.00 X 100 = 924%

  19. Financing Strategy Total Start-Up Investment $1,200.00

  20. Business Responsibility& Philanthropy • Business Responsibility • Use only recyclable paper • Products will be created with no animal testing. • Philanthropy • Contribute 2% of yearly net profit (after 3 years of business) to breast cancer research to help find a cure.

  21. Business & Personal Goals Business Personal • Have my product sold in any store where you can purchase beauty supplies. • Locate people in the Northeast who have ideas and knowledge new ideas for EyeWings. • We can be just as popular as wearing false lashes. • Graduate College Short-Term • By our third year, hire a full-time Director of Marketing. • Run until I find someone else. • With this experience, that can help influence new looks for women to express themeselves. Long-Term

  22. Thank you for your consideration. EyeWings The nonmakeup makeup for the Earth!

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