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Learning Social Media at NWS GRR

Learning Social Media at NWS GRR. Three Years of Interaction/Experimentation. The Purpose of NWS Social Media. How can we best allocate resources to serve our customers?. Public Awareness: deliver “big picture” as well as the finer details Forecaster Awareness: info sharing

jennifer-stone
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Learning Social Media at NWS GRR

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  1. Learning Social Media at NWS GRR Three Years of Interaction/Experimentation

  2. The Purpose of NWS Social Media How can we best allocate resources to serve our customers? • Public Awareness: deliver “big picture” as well as the finer details • Forecaster Awareness: info sharing • Building/Strengthening Partnerships • Utilizing the internet and wireless comms • Graphical optimization of weather info • Increasing audience reach and maximizing message effectiveness

  3. Different Platforms for Different Styles Twitter/Facebook/Youtube • What are you trying to say? • Who do you want to say it to? • How can you say it most effectively? • Single bullet/Rapid Fire: Twitter • Multi-Round Burst/Rapid Fire: Facebook • Saturation Barrage: Youtube

  4. Know Your Audience How “into” the weather is the general public? • Weather “weenies” are the core • The non-weenie public is the majority • Strike a balance that serves both • Explain the jargon, simplify the science • Stress the impacts • Remember that most people just want to know “what will it do this weekend”

  5. Social Media Analytics Youtube: in-depth information

  6. Social Media Analytics Twitter: Rapid Update/Quick Dissemination of High Impact Weather Some of our “tweets of the week” from last year Short-fuse updates on significant weather, forecast updates and “fun facts”.

  7. Social Media Analytics Facebook: Can be both quick updates or in-depth info

  8. Social Media Analytics Facebook: Audience Attention based on Impact Events Severe Weather Freezing Rain Easter

  9. Social Media Analytics Facebook: Tracking Likes/Unlikes

  10. Social Media Analytics Facebook: Individual Posts

  11. Active Weather Posting Quick Summary Graphic (general audience)

  12. Active Weather Posting Quick Update Graphic (general audience)

  13. Quiet Weather Posting Informative Climate/Weather Graphics (core audience)

  14. Quiet Weather Posting Informative Climate/Weather Graphics (core audience)

  15. Quiet Weather Posting Show Cool Stuff the NWS Does (general audience)

  16. Quiet Weather Posting If all else fails: The Pretty Sunset Photo (general audience)

  17. All Weather is Local Take a Current Event and show a Local Example

  18. Bringing Science to Social Media Examples: Ice Balls and The Polar Vortex

  19. Stupid Headline Tricks* *or “You Won’t Believe What Happens Next”

  20. Rejected! What not to post to Social Media

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