Strategic social media management kami watson huyse apr
Download
1 / 43

Strategic Social Media Management Kami Watson Huyse, APR - PowerPoint PPT Presentation


  • 86 Views
  • Uploaded on

Strategic Social Media Management Kami Watson Huyse, APR. The More Things Change…. The More They Stay the Same. “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” Joe Ragan, Newsradio

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Strategic Social Media Management Kami Watson Huyse, APR' - jennifer-snyder


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Strategic social media management kami watson huyse apr

Strategic Social Media Management

Kami Watson Huyse, APR




“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”

  • Joe Ragan, Newsradio

    As quoted in “Groundswell” by Charlene Li and Josh Bernoff


Risks and opportunities
RISKS AND OPPORTUNITIES like trying to take pee out of a swimming pool.”


10 risks of engagement
10 Risks of Engagement like trying to take pee out of a swimming pool.”

From Communication Overtones, Kami Huyse, http://twurl.nl/8qiov4


On lawyers
On Lawyers… like trying to take pee out of a swimming pool.”

“The Best Way to Deal with Lawyers is to simply say to them: ‘This is what I want to do. Now keep us out of jail as we do it.”

- Guy Kawasaki, “The Art of Partnering”


48 Hours like trying to take pee out of a swimming pool.”

(Click the screen capture above to watch the video)


48 Hours like trying to take pee out of a swimming pool.”

(Click the screen capture above to watch the video)


“There is a segment of the population that wants you to put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

Tim McIntyre

Vice President, Communications

Domino’s Pizza

Strategist, Summer 2009


Incremental put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”


Costs of sitting it out
Costs of “Sitting it Out” put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

From 10 Lost Opportunity Costs, Communication Overtones, http://twurl.nl/hf2sc5


Altimeter 2009
Altimeter 2009 put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”


Touch points
TOUCH POINTS put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”


The BEEHIVE put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

Build

Eavesdrop

Echo

Socialize


The connected company
The Connected Company put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxsv


Listen
Listen put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

  • Free tools: Google Blogs, RSS feeds loaded into Google Reader, FeedDemon

  • Paid Tools: Radian 6, DIY Dashboard, BuzzStream, Legacy Brands


Participate
Participate put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

  • Join

  • Comment

  • Cross link

  • Build relationships

  • Find your community


The internal team
The Internal Team put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”


On junior staff
On Junior Staff… put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

agilliam Says: October 12, 2008 at 9:33 am

“I find it interesting that social media is something our generation is assumed to know everything about. Since it is new, and hip, and somewhat started by MySpace, it seems taken for granted that we know how to work it professionally. For most of the students in class, however, this is the first experience actively engaging in social media professionally (it is for me).”


Conversation starters
Conversation Starters put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

@lettergirl

#journchat


Social etiquette
Social Etiquette put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

1. Authenticity

2. Privacy

3. Disclosure

4. Truthfulness

5. Credit

Adapted from David Scott Meerman, The New Rules of Marketing and PR


Contribute
Contribute put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”

  • Content

  • Values/Culture

  • Experiences

  • Resources


From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r



Case studies
CASE STUDIES you can do for your [community]”


Customer service
Customer Service you can do for your [community]”

@netsolcares


Netsol evaluation
NetSol Evaluation you can do for your [community]”


Corporate social responsibility
Corporate Social Responsibility you can do for your [community]”

“Pledge to End Hunger” SxSWi

  • 2 influencers (@Kanter and @ChrisBrogan)

  • 140 kids per click

  • Results: 140,000 lbs of food to Austin and 560,000 lbs. in other states


Corporate social responsibility1
Corporate Social Responsibility you can do for your [community]”

Tide – “Feeding America” partnership

  • 150 influencers

  • Tide T-Shirt Sale $20 (donate portion of proceeds)

  • Results: 2,000 T-shirts purchased, avg. of 13 per spokesperson and general derision


Social hub
Social Hub you can do for your [community]”


Thought leadership
Thought Leadership you can do for your [community]”


Aggregation
Aggregation you can do for your [community]”


Informative best friend
Informative “Best Friend” you can do for your [community]”


Exclusive offers
Exclusive Offers you can do for your [community]”


Access
Access you can do for your [community]”


T actics and tools
T you can do for your [community]”actics and Tools


Seven types of social media
Seven Types of Social Media you can do for your [community]”

From “The 7 Categories of Social Media,” Communication Overtones, http://twurl.nl/7bvhzz


Hot online communities
Hot Online Communities you can do for your [community]”

  • Facebook

  • Twitter

  • LinkedIn

  • Plaxo

  • Ning

  • BlogHer

  • Kirtsy

  • Digg


Bibliography
BIBLIOGRAPHY you can do for your [community]”

  • Naked Conversations, Robert Scoble and Shel Israel

  • The New Rules of Marketing and PR, David Scott Meerman

  • Measuring Public Relationships: The Data-Driven Communicators Guide to Success, KD Paine (purchase at www.measureofsuccess.com)

  • Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit Bhargava

  • Groundswell, Charlene Li and Josh Bernoff

  • Twitterville, by Shel Israel


Kami Watson Huyse, APR you can do for your [community]”

Senior Social Media Strategy Consultant

Phone: (713) 568-5750

E-mail: [email protected]

Twitter: kamichat

Blog: Communication Overtones

Web site: www.myprpro.com


ad