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What is Mobile Computing?. human–computer interaction by which a computer is expected to be transported during normal usage. MDV. Objective:. t o sell the adoption of mobile apps in order to take advantage of the expanding capabilities of mobile computing. MDV.

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what is mobile computing
What is Mobile Computing?
  • human–computer interaction by which a computer is expected to be transported during normal usage

MDV

objective

Objective:

to sell the adoption of mobile apps in order to take advantage of the expanding capabilities of mobile computing

MDV

slide4

IN THE BEGINNING, GOD CREATED....

Victorian Internet -- electric telegraph

BTG

location based services

Location-based Services

Examples:

Virtual driver’s license

Barcode scanning

Treadmills at Rolfs; Outlets at the library

Benefits:

Physical identifiers

Physical world and online world

Augmented reality

BTG

world class
“World Class”

Implications

Books – 30% of all products sold online

E-commerce – 5% or less of overall sales

Physical world – money

BTG

offline retailers
Offline Retailers
  • Tailor deals
  • Establish relationships
  • Conversion Rate
  • Fashion: 20%
  • Electronics: 40%

BTG

game mechanics

AT&T

Game Mechanics

Starbucks, Sephora, Gap

Campbell’s Soup, Pepsi

Macy’s, Best Buy, American Eagle

InCase, TOMS Shoes

H&M, Pantene

BTG

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Within first three months of launch, over 100,000 downloads and $1 million dollars worth of pizza

  • Now it accounts for over half the companies pizzas ordered and generates about $500 million in revenue

MDV

privacy and security
Privacy and Security
  • Privacy
    • Foursquare, Facebook Locator, Google Latitude
  • Weaker Security
    • exploit weaknesses related to smartphones that can come from means of communication like SMS, MMS, wifinetworks, and GSM.

MDV

gaming
Gaming

Paid Gaming Apps

JRK

brokerage
Brokerage

& “situational shopping”

“We want consumers to engage even when they

don\'t have a purchase in mind.”

--Steve Yankovich (VP of mobile platforms, eBay)

JRK

go to market

Go To Market

Create Value

Apply what is known

Find the money

BTG

slide44

VS.

Half a million mobile apps

Big studio games, kids’ edutainment, interactive books

BTG

slide45

http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203

BTG

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