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What is Mobile Computing?. human–computer interaction by which a computer is expected to be transported during normal usage. MDV. Objective:. t o sell the adoption of mobile apps in order to take advantage of the expanding capabilities of mobile computing. MDV.

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What is mobile computing
What is Mobile Computing?

  • human–computer interaction by which a computer is expected to be transported during normal usage

MDV


Objective

Objective:

to sell the adoption of mobile apps in order to take advantage of the expanding capabilities of mobile computing

MDV


IN THE BEGINNING, GOD CREATED....

Victorian Internet -- electric telegraph

BTG





















Location based services

Location-based Services

Examples:

Virtual driver’s license

Barcode scanning

Treadmills at Rolfs; Outlets at the library

Benefits:

Physical identifiers

Physical world and online world

Augmented reality

BTG


World class
“World Class”

Implications

Books – 30% of all products sold online

E-commerce – 5% or less of overall sales

Physical world – money

BTG


Offline retailers
Offline Retailers

  • Tailor deals

  • Establish relationships

  • Conversion Rate

  • Fashion: 20%

  • Electronics: 40%

BTG




Game mechanics

AT&T

Game Mechanics

Starbucks, Sephora, Gap

Campbell’s Soup, Pepsi

Macy’s, Best Buy, American Eagle

InCase, TOMS Shoes

H&M, Pantene

BTG



MDV


The implications of mobile apps1

The Implications of Mobile Apps and $1 million dollars worth of pizza

BTG


Dilution of products brands
Dilution of Products/Brands and $1 million dollars worth of pizza

BTG


Quality of connectivity
Quality of Connectivity and $1 million dollars worth of pizza

No signal!

JRK


Privacy and security
Privacy and Security and $1 million dollars worth of pizza

  • Privacy

    • Foursquare, Facebook Locator, Google Latitude

  • Weaker Security

    • exploit weaknesses related to smartphones that can come from means of communication like SMS, MMS, wifinetworks, and GSM.

MDV


JRK and $1 million dollars worth of pizza


Advertising
Advertising and $1 million dollars worth of pizza

JRK


Gaming
Gaming and $1 million dollars worth of pizza

Paid Gaming Apps

JRK


Brokerage
Brokerage and $1 million dollars worth of pizza

& “situational shopping”

“We want consumers to engage even when they

don't have a purchase in mind.”

--Steve Yankovich (VP of mobile platforms, eBay)

JRK


Retailing
Retailing and $1 million dollars worth of pizza

JRK


JRK and $1 million dollars worth of pizza


Banking
Banking and $1 million dollars worth of pizza

JRK


Go to market

Go To Market and $1 million dollars worth of pizza

Create Value

Apply what is known

Find the money

BTG


VS. and $1 million dollars worth of pizza

Half a million mobile apps

Big studio games, kids’ edutainment, interactive books

BTG


http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203

BTG


BTGhttp://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203


JRKhttp://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203


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