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ANA MARTÍN RAMOS EMILIA NAVARRETE RUIZ

ALPHA PUPS. ANA MARTÍN RAMOS EMILIA NAVARRETE RUIZ. WHAT ARE ALPHA PUPS?. Alpha pups is a way of advertising. They are the ‘coolest’ children at school. This is how publicists call them. PUBLICITY NOWADAYS The Internet is the most important method to spread information. PUBLICITY BEFORE

jennifer-rodriquez
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ANA MARTÍN RAMOS EMILIA NAVARRETE RUIZ

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  1. ALPHA PUPS ANA MARTÍN RAMOS EMILIA NAVARRETE RUIZ

  2. WHAT ARE ALPHA PUPS?

  3. Alpha pups is a way of advertising. They are the ‘coolest’ children at school. This is how publicists call them.

  4. PUBLICITY NOWADAYS The Internet is the most important method to spread information.

  5. PUBLICITY BEFORE • Posters • Adverts on TV • Adverts on the radio • THIS WASN’T SUFICIENT

  6. HASBRO • Toy company founded in 1923 by Henry and Helal Hassenfeld. • Monopoly, Action Man. • The pioneer in viral marketing. • Hasbro invented the alpha pups.

  7. P-O-X • The aim of alpha pups was making the video game called P-O-X widely know. • Wicked aliens scaped from a laboratory. • Wireless version. • Different colors: blue, green and red. • Alpha pups had to transform P-O-X into a trend.

  8. THE PROCESS OF STARTING A TREND. • Ask boys and girlswhoisthe ‘coolest’ kid in theschool. • 2) Finda childwhoanswers: ‘I am’ • 3) Givethechild 30$ if he/sheplaysthe video game at school. • 4) Thetrend has juststarted.

  9. WHAT WERE THE EFFECTS?

  10. CHILDREN • The were becoming more aggressive. • The is caused by the wireless connection. • They played P-O-X everywhere and at any time of the day. • They left other activities because of the video game.

  11. PARENTS Parent’s associations asked the Government to forbid playing this game at school. They wanted to take it away from the markets.

  12. RELIGION • Religion was in opposition to violent video games. • They carried out a raid against them.

  13. OTHER WAYS OF USING ALPHA PUPS

  14. SONY • Theyhaveinagurated a ‘playstation suite’ in Madrid. • Famouspeople and journalists can try it. • Objetive: makeeverybodybuytheproductthey are selling.

  15. COMPARING ALPHA PUPS WITH PLAY STATION SUITE. • The people that participate in this marketing campaing were the ‘coolest’. • The people are influenced by a company. • They make their friends and school mates buy the product, directly or indirectly.

  16. CONSEQUENCES

  17. BUT IS IT THE MOST CORRECT WAY OF PROMOTING A NEW PRODUCT? Bullying and social differencesincreased. Teacherwerelessrespected.

  18. CONCLUSION

  19. From the point of view of a publicist… • It produces a huge profit for companies. • It is a really effective way of advertising. • From another point of view… • Many children have been affected. • Their behavior has changed. • A complete disaster for children.

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