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SWUUC Young Adult Ministry Leadership Intensives. Outreach Workshop. Outreach:. Attracting and Welcoming a New Generation of Unitarian Universalists. Workshop Agenda. Why Outreach Second? Targeted Outreach and Mailing Community Partnerships Technology Welcoming Practices Worship

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Presentation Transcript

Outreach

Outreach:

Attracting and Welcoming a New Generation of

Unitarian Universalists


Workshop agenda

Workshop Agenda

Why Outreach Second?

Targeted Outreach and Mailing

Community Partnerships

Technology

Welcoming Practices

Worship

Questions



Outreach to expand young adult attendance in uu congregations by sean briscoe

Outreach to Expand Young Adult Attendance in UU Congregationsby Sean Briscoe

Four Steps to reach Young Adults through targeted mailing


Step one
Step One Congregations

  • Call your local election office

    • Ask for the Voter Registration for your county or counties if your church sits on the border of two or three different counties.

      • You will need a member of your church skilled in the way of Microsoft Excel or Access.


Step two
Step Two Congregations

  • Sort out all the inactive voters.

  • I.D. the birth date for each voter.

    • You are looking for anyone born between 1972-1990.

    • Look for regular voters and target them first.


Step three
Step Three Congregations

  • In the voter history for each young adult you will see a D or an R.

    • If seeking demographic efficiency in target group, sort out the R voters, there will be very few in this age range.

    • As a statistical group, these (D) are the young adults most likely to embrace the Principles and Sources that represent our covenant with each other.


Step four
Step Four Congregations

  • Now you have a list of liberal-minded young people in your area.

  • Mail to this universe of voters starting closest and then moving outward.

  • Doing it in small parts will help you deal with an over flow of respondents.


Campus outreach step one
Campus Outreach Step One Congregations

  • Follow the first three steps outlined previously.

  • Step Two

    • Identify the addresses of Universities, and all higher education groups. Begin to identify the students that are registered.


Campus outreach step two
Campus Outreach Step Two Congregations

  • Identify the addresses of Universities, and all higher education groups. Begin to identify the students that are registered.

    • 2008 election resulted in many students registered around universities across America. Targeting neighborhoods around schools would be a good strategy for campus outreach.


Campus outreach step three
Campus Outreach Step Three Congregations

  • Invite the young adults to your church.

    • Special event

    • Service

      • You might tailor this invitation to make specific reference to young adult activities, even if your congregation prefers to invite them more generally.


Campus outreach step four
Campus Outreach Step Four Congregations

  • Once your congregation has some interested members or friends in the college population, offer to assist them in developing a Student Organization (SO) on the campus.


Hints and suggestions
Hints and Suggestions Congregations

  • When you send the mailing out make sure that you pay postcard postage.

  • Make sure to put your website address on your postcard.

  • You should look into the use of a mailing house.

    • They can presort and get you a reduced price on your postage and you will have an accurate launch date for your mailer.


Playing the numbers
Playing the Numbers Congregations

  • 5000 postcards

  • 1% return

  • 50 Young Adult Visitors

    • Good membership retention would result in a huge YA group for any size congregation.


Outreach to expand young adult attendance in uu congregations

Outreach to Expand Young Adult Attendance in UU Congregations

Thank You

Any Questions?


Community partnerships
Community Partnerships Congregations

University Groups – Community Events

Other Religious and Service Organizations


Technology
Technology Congregations


Church Websites Congregations Don’t Bury the Lead! Put relevant visitor info on home page!A Few Examples of Church Website Styles


Online podcasts and video of sermons services
Online Podcasts and Congregations Video of Sermons/Services


Example of simple, easy video creation tool – animoto.com. Congregations Click below for video created for the San Marcos UU Fellowship in San Marcos, TX.Animoto.com video for San Marcos UU Fellowship


General website creation is becoming easier and cheaper
General Website Creation is Becoming Easier and Cheaper Congregations

Two Examples of Simple Web Creation Tools are:

Wix.com

Sauropol.com


Created with Wix.com Congregations



Social media tools
Social Media Tools Congregations

Twitter

Facebook



Welcoming practices

Welcoming Practices Congregations

Greeters

Best and Worst Practices

YA Groups Welcome?

What to Talk About?

Stop Telling False Narratives

Believe Whatever You Want

Alternative to Religion

Political Homogeneity

Positive vs. Neg Understanding of UUism


Worship as outreach
Worship as Outreach Congregations


Relevant positive engaging

Relevant – Positive - Engaging Congregations

Why do people come to church?

Community, Social Justice, Spirituality

Good News Must Meet Bad News

Central Event in Community Life and Key Entry Point

Alternative Worship Styles

Taize, Soulful Sundown, Etc…

Not All Alternatives Worship Styles Are Alike

Should You Have a “YA” Worship Service?


Summing up vital behaviors

Summing Up – Vital Behaviors Congregations

Targeted Outreach and Mailing

Community Partnerships

Technology

Welcoming Practices

Worship


Questions

Questions? Congregations


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