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“Muslims For Loyalty” Campaign Playbook

In the Name of Allah the Gracious Ever Merciful. “Muslims For Loyalty” Campaign Playbook. By National Tabligh Team Ahmadiyya Muslim Community, USA. Summary of what’s covered. How to organize flyer distributions How to drive a Media Campaign

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“Muslims For Loyalty” Campaign Playbook

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  1. In the Name of Allah the Gracious Ever Merciful “Muslims For Loyalty”CampaignPlaybook By National Tabligh Team Ahmadiyya Muslim Community, USA

  2. Summary of what’s covered • How to organize flyer distributions • How to drive a Media Campaign • How to hold an Event: “American Muslims’ Loyalty to the US:A Public Forum and Panel Discussion”

  3. How to organize flyer distributions

  4. Door-to-Door Flier distribution • Distribute near your mosque in small groups of 2-5 volunteers • Distribute around the area where you will be holding an event • Notify local news and tv stations of flier distribution and try to get them to cover these efforts • You may give your event flier along with the campaign flier

  5. Fliers at Metro stops • Most effective with a coordinated event at stations with highest traffic • Notify Local police, metro police or FBI of plans • Notify local news and tv stations of flier distribution with a Media advisory • Best time during weekdays (morning or evening) rush hour, peak traffic time • Utilize 2 volunteers at each door of station

  6. How to drive a Media Campaign

  7. Media Campaign • Flier distribution should be leveraged to get Media attention • Local event Media Advisory needs to be sent to local Media • Follow up with phone calls, and check if event is listed in day-book • Tie the event and some connection to current Global events • For more details: See Press and Media Guidelines document

  8. How to hold an Event “American Muslims’ Loyalty to the US:A Public Forum and Panel Discussion”

  9. The Basics • Remind Jamaat and MFL event team of the importance of prayer: • Write to Huzur(aba) requesting prayers • Conduct Tahujjud with special emphasis on MFL event • Sent constant reminders to Jamaat of importance of event • Identify those in community who can help impact/influence attendance • ‘vertical’ driven approach • Take full advantage of National Media Team

  10. Vertical Driven Approach • Personally approached and invited members from 4 key verticals in order of priority: • Law Enforcement : (this is the primary focus, Priority 1) • Federal (FBI, TSA, ATF, ICE, CBP, USCIS, Coast Guard, US Marshalls, etc) • Local (Local Police Departments, Sheriff’s Offices, etc) • Public Officials: (Priority 2) • National Officials • State Officials • Local City Officials • Academia:(Priority 3) • Local University professors theology departments • Local High School Principals, Social Studies Teachers • Student Clubs and Organizations • Non-Profit/NGO:(Priority 4) • Human Rights Organizations • Civil Liberties Organizations • Peace Watch Organizations

  11. 1:1 Meetings (a means of invitation) • Reach out to Local Police Departments requesting 1:1 meetings to personally invite the Chief of Police and other members of the department.  Target 50-70 police station visits. • We expect 70% of the attendees came from personal invitation • Prominent guests were invited to be part of the panel • Keep a balanced panel (i.e. representation from all 4 verticals).

  12. Work Closely with City • Invite the Mayor of City where you are hosting the event. Ask Mayor to introduce you and invite  City administrators. • You may explore to have your town declare the day of the conference “Ahmadiyya Mulsim Community Day”

  13. Publicity • Post the event at public event websites, such as radio station calendars, interfaith calendars, and other groups. • Approach Department of Neighborhoods to help spread the word. • Mass emailing to distribution lists, churches, mosques, rotary clubs, etc. • Use attached flier template

  14. Media Outreach • Leverage National Media Team to get media coverage.  Leverage local and National Jamaat spokesperson to do interviews: • Sample TV Interview • http://www.q13fox.com/videobeta/63dc0824-55f5-4e6b-a7b4-70658685c004/News/MUSLIMS-FOR-PEACE • Sample Radio Interviews • http://www.youtube.com/watch?v=hg1UCklRVwE

  15. Day of Event • Printed guest badges ahead of time • Guests came in and we simply handed them their badge (saves a lot of time) • Serve dinner for guests to help drive post-event discussion • Ensure to have at least one Jamaat member seated at each table (no guests left alone)  • For reference, view and study the entire Seattle event: • http://www.seattlechannel.org/videos/video.asp?ID=5211120

  16. Finish Strong! • Post Event Release • Make sure you send out thank you note to all those who attended or those who could not make it • Follow up with all those who requested follow up, don’t let opportunities slip by • Create a post event report for National team • Send report to: Missionary In-Charge, National Tabligh Secratary, National Media Team Contact

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