Mobile advertising. Mobile advertising lingo. Impression – one instance shown online Click – the actual click PPC – pay per click CPM – cost per thousand impression CTR click through rate, number of click per impression Conversion –a visitor’s to your content and take actions .
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Impression – one instance shown online
Click – the actual click
PPC – pay per click
CPM – cost per thousand impression
CTR click through rate, number of click per impression
Conversion –a visitor’s to your content and take actions
Mobile pay per click on searching engine
Contextual mobile ads – bidding plus position
Idle screen ads
CBS and AccWeather through AdMob to smartphone customers
73% of traffic to their mobile site
45,000 Video views, 128,000 image views
7,400 Wall paper downloads
5,000 dealer look-ips
1,100 Click to calls
800 Brochure requests
? to buy
Use the message to learn about your customers
Run a multiple test: messages with different code and see which one generate the most traffic.
Collaborate with carrier’s GPS data, provide pricing, duration, message
Increase impulse buying
Enhance Customer intimacy by developing one-to-one relationship marketing
Bluetooch – 100m radius, hindered by walls and obstacles.
Wifi: store names, promotion names, watch video before using service.
RFID: attach to some gift
Near field Communication(NFC) – swipe phone to pay bill or access building.