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Minors ADM: Possibilidades de Escolha

Minors ADM: Possibilidades de Escolha. Agenda. Processo de escolha da minor MINOR DE INTERNATIONAL BUSINESS (IB) Profa . Marielza Cavallari (Global Strategic Management e International Marketing) Prof. Antonio Bonassa (Global Supply Chain )

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Minors ADM: Possibilidades de Escolha

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  1. Minors ADM: Possibilidades de Escolha

  2. Agenda • Processo de escolha da minor • MINOR DE INTERNATIONAL BUSINESS (IB) • Profa. MarielzaCavallari(Global Strategic Management e International Marketing) • Prof. Antonio Bonassa(Global SupplyChain) • Prof. IlanAvrichir(InternationalOrganizationalBehavior)

  3. MINOR INFORMAÇÕES GERAIS • 5 opções de especialização (Minor), cada uma com 8 créditos; • Mix Minor: opção por disciplinas de diferentes Minor  8 créditos; • Plano B: O quanto antes optar a secretaria consegue garantir que sua opção será respeitada. Se não formar turma  outra opção; • Opção: Aluno opta no 5º sem. (Ver calendário: prazo até 17/09/13); • Mudança de Minor: Após inscrição aluno resolve mudar de opção. PODE? PODE! Havendo vaga na que escolheu e se dentro do prazo (durante a montagem da grade horária). Tem que fazer requerimento; • Blackboard: A grade com as disciplinas e a apresentação (ppt) desta Minor estarão disponíveis no caminho acima; • Perguntas e Respostas: ao final da apresentação.

  4. INTERNATIONAL BUSINESS • Coordenadores: • Prof. Dr. Fabiano Rodrigues • Prof. Dr. Marcelo Chiavone Pontes

  5. ESTRUTURA DA MINOR “INTERNATIONAL BUSINESS”

  6. GLOBAL STRATEGIC MANAGEMENT Prof. Marielza R. Cavallari

  7. Why studying Global Strategic Management? • Why is it more important today than in the past?

  8. FRONTEIRAS “DIMINUÍRAM”… Is it possible to survive without thinking “global”? Interdependent Markets EUROPE (30%) NORTH AMERICA (30%) aFRICA ASIA-PACIFIC (30%) SOUTH AMERICA GDP (%) : approximate $

  9. China is the 2nd largest economy, while Brazil is the 6th ... Rank 1980 1 10 2 3 4 5 12 6 - 7 Rank 2011 1 2 3 4 5 6 7 8 9 10 Source: GDP in millions of dollars - IMF, 2011

  10. GLOBAL STRATEGIC MANAGEMENT: Content summary Understandthemainissuesthatcompanies face whentheybecome global orhave to managedifferentmarkets in the world.

  11. But what does it mean on a day-by-day basis? How does it afect our working decisions?

  12. GLOBAL STRATEGIC MANAGEMENT: Methodology • Teacher’s lecture • Students debate • Articles discussion • Group work

  13. INTERNATIONAL MARKETING Prof. Marielza R. Cavallari

  14. INTERNATIONAL MARKETING Discuss the paradox of ... • Welive in a globalmarketplace. • X • Welive in world in whichmarkets • are local.

  15. INTERNATIONAL MARKETING CASE DISCUSSIONS: What would you do: Adapt or do not adapt the menu??? Onlyhamburgersoralso pasta in McDonalds Italy??? Why???

  16. INTERNATIONAL MARKETING

  17. INTERNATIONAL MARKETING SOCIETY CULTURE SEGMENTATION INFORMATION SYSTEM BUSINESS STRATEGY POSITIONING BRAND STRATEGY PRODUCT DECISIONS DISTRIBUTION INTEGRATED COMMUNICATION

  18. INTERNATIONAL MARKETING Methodology and evaluation criteria Teacher’slecture, case discussions, studentspresentations, moviediscussion, tests, group work (local orinternational)

  19. Brazil, 2012/1 project

  20. INTERNATIONAL MARKETING • Almost 2,000 students from 30+ countries on all five continents participate in this project every semester. Some of the participating countries 1. Austria 2. Colombia 3. Ecuador 4. France 5. Germany 6. Ghana 7. India 8. Indonesia 9. Japan 10. Korea 11. Kosovo 12. Lithuania 13. Mexico ESPM 1st Brazilian College to join 2012 14. New Zealand 15. Poland 16. Romania 17. Slovakia 18. Spain 19. United Arab Emirates 20. USA-Hawaii 21. USA-Illinois 22. USA-Massachusetts 23. USA-New Jersey 24. USA-North Carolina project

  21. INTERNATIONAL MARKETING X-Culture Project • Identify a new potential market for a MNC working in a multicultural team. • Students receive a certificate from the US Sponsor University – UNC Grensboro • ESPM had 1 paperamongthe 30 best in a total of 700 sincethebeginning of theproject!!! (Google Concert) “Interesting experience woking with people from other cultures and other backgrounds” Graduated 2012/2 “Great experience! New tools, different project.” Patrick, Graduated 2012/2

  22. INTERNATIONAL MARKETING • At the end, you should demonstrate capability in: • managing marketing on an international • environment ; • understanding the main contemporary issues on • global marketing management . Come increase your EMPLOYABILITY!

  23. InternationalOrganizationalBehavior Ser líder no Brasil e nos EUA requer as mesmas competências?

  24. InternationalOrganizationalBehavior • Objetivos: • Desenvolver habilidades de relacionamento com pessoas de outras culturas; • Desenvolver capacidade de perceber particularidades da cultura brasileira; • Desenvolver conhecimentos específicos sobre pelo menos quatro culturas nacionais diferentes da brasileira; • Desenvolver capacidade de identificar e interpretar símbolos relevantes de uma cultura.

  25. Conteúdos • Modelo das dimensões culturais de GeertHofstede, FonTrompenaars e Projeto Globe; • Estudo dos autores clássicos sobre cultura brasileira: Gilberto Freire, Sergio Buarque de Holanda e Celso Furtado; • Estudo da história e cultura de quatro países escolhidos junto com os alunos.

  26. Metodologia • Discussão de teorias sobre Int´l OB que ajudam a entender e lidar com culturas diferentes; • Prática da habilidade de entender culturas diferentes a partir da discussão de cenas de vídeos e discussão de casos; • Projeto de estudo de uma cultura nacional que não a brasileira; • Identificação dos próprios valores através do uso de questionários-diagnósticos.

  27. Marielza.Cavallari@espm.br

  28. Global Supply ChainProfessor Antonio Carlos Bonassa

  29. Global alliances

  30. Global Tentacles SC Competition • Global Strategies • Be thereattheright time, attherightpricewiththerightpriceswiththerightcosttosatisfythecustomerbringingvaluetothecompany

  31. Objectives • Enable the student to take strategic and tactical decisions related to supply chain management , understanding the flows of materials and information, as well as the causes and consequences of decisions taken • Understand the ONE CHAIN that exists, holding together marketing, finance and production strategies toward great achievements

  32. In a fewwords – Service Level • Howtobethereattheright time, withtherightquantityand holding thepropermix • Whatifyouhave 95% in eachoftheabove? • Youwouldsatisfy 85% ofthe time • Wouldyoubehappy ? • Howtoincrease it?

  33. Case andExercises

  34. See you soon. For more information:abonassa@espm.brfrodrigues@espm.brmarielza.cavallari@espm.br

  35. Trabalho de Conclusão de Curso Palestra para alunos do 5º semestre • O que é • Quem pode / deve participar • Modalidades de TCC • Etapas do programa (6º ao 8º semestres) • Formação de Grupos • Definição de modalidade que participará • Indicação de temas • Prazos • Esclarecimento de dúvidas Palestra dia 19.set – 18h30 às 19h15

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