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ESM 210 Strategic Management of Business Organizations - PowerPoint PPT Presentation


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2. Sources of Competitive Advantage. . Competitive advantage. . Cost advantage. Differentiation advantage. Price premiumFrom unique product. 3. Controlling the Cost Drivers. Independent of firm size, scope, or cumulative experienceinput prices, location, economies of density, process efficiency, technological change, government policiesRelated to firm size or scopeeconomies of scale, economies of scope, capacity utilizationRelated to cumulative experiencelearning curveRelative to the value chain and organization.

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