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The Elsevier Strategy. Derk Haank Chairman. Bielefeld 6 February 2002. “Old Economy”. Journal model fine Paper delivery inefficient Few payers Inter library loan Document Delivery Photocopying Visibility & access issues. “New Economy”. Electronic Publishing

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slide1

The Elsevier Strategy

Derk Haank

Chairman

Bielefeld

6 February 2002

old economy
“Old Economy”
  • Journal model fine
  • Paper delivery inefficient
  • Few payers
  • Inter library loan

Document Delivery

Photocopying

  • Visibility & access issues
new economy
“New Economy”
  • Electronic Publishing
  • High fixed / infrastructure costs

Low marginal distribution costs

  • Linking & searching capabilities
the elsevier strategy
The Elsevier Strategy
  • Migration a.s.a.p.
  • Introduce new features & content
  • Correct historical problems
  • Create new business model
slide7
Goal:

Every end-user to have

unlimited, 24 hour a day

access to enhance role

literature in research process

slide8

ScienceDirect

1.8 mln articles

slide9

Navigation

30 mln Abstracts & Indexes

ScienceDirect

1.8 mln articles

slide10

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

Etc.

ScienceDirect

1.8 mln articles

slide11

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)

slide12

Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)

slide13

Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

Academic

workbench

- draft

- preprint

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)

slide14

Endeavor Library Management systems

  • OPAC
  • Local
  • Archives

Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

Academic

workbench

- draft

- preprint

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)

slide15

Endeavor Library Management systems

  • OPAC
  • Local
  • Archives

Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

Academic

workbench

- draft

- preprint

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)

2001 tracking study librarians

RESULTS

9

8

SD

7

6

Overall

Full-Text

Ease of Use

Value for Price

Easy Browsing

Personalisation

Depth of Content

Power-full Search

Linking Features

Purchase Options

Customer Support

Content Integration

(1= Not at all Satisfied, 10 = Extremely Satisfied)

Source: Kane, Parsons & ScienceDirect

2001 – TRACKING STUDY LIBRARIANS
the business model
The Business Model
  • Migrate current customers by improving value proposition
    • more content
    • additional functionality
  • Long term agreements/partnerships
  • Differential pricing
the market

large

library

existing

customers

small

teaching

research

THE MARKET:
value proposition
VALUE PROPOSITION

Paper Now 2005

P  1.1 P  1.25

VU 2V.U. 6V. 8U.

prime focus sciencedirect 2002 4
PRIME FOCUS SCIENCEDIRECT 2002 - 4

ARTICLES ON SD 000’

Engineering & Technology

Neuroscience

Earth & Planetary

Medicine

Materials

Decision Science

Computer Science

Energy & Power

Agricultural

Academic Press

Mathematics

Economics

Psychology

Social Science

Physics & Astronomy

Pharmacology

Immunology

Bio-Chemistry, Genetics, ..

Chemistry

Organic

Onorganic

Chemical Engineering

Phys. & Anal. Chem.

funds should become available

UNIVERSITY COSTS

100%

100%

Operating

11%

2-4%

Library

Expenses

Content

34%

  • No storage & handling
  • No cataloguing / claiming
  • No lending (policy?)
  • No binding
  • No routing
  • …..

Non-

Library

96-98%

55%

Labour

Total Cost

Library

FUNDS SHOULD BECOME AVAILABLE

Source: Bowker, Outsell

elsevier
ELSEVIER

6000 people

committed

to

Scientist

&

Librarian

ad