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The Elsevier Strategy. Derk Haank Chairman. Bielefeld 6 February 2002. “Old Economy”. Journal model fine Paper delivery inefficient Few payers Inter library loan Document Delivery Photocopying Visibility & access issues. “New Economy”. Electronic Publishing

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The Elsevier Strategy

Derk Haank

Chairman

Bielefeld

6 February 2002


Old economy
“Old Economy”

  • Journal model fine

  • Paper delivery inefficient

  • Few payers

  • Inter library loan

    Document Delivery

    Photocopying

  • Visibility & access issues


New economy
“New Economy”

  • Electronic Publishing

  • High fixed / infrastructure costs

    Low marginal distribution costs

  • Linking & searching capabilities



The elsevier strategy
The Elsevier Strategy

  • Migration a.s.a.p.

  • Introduce new features & content

  • Correct historical problems

  • Create new business model


Goal:

Every end-user to have

unlimited, 24 hour a day

access to enhance role

literature in research process


ScienceDirect

1.8 mln articles


Navigation

30 mln Abstracts & Indexes

ScienceDirect

1.8 mln articles


Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

Etc.

ScienceDirect

1.8 mln articles


Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)


Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)


Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

Academic

workbench

- draft

- preprint

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)


Endeavor Library Management systems

  • OPAC

  • Local

  • Archives

Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

Academic

workbench

- draft

- preprint

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)


Endeavor Library Management systems

  • OPAC

  • Local

  • Archives

Web search

‘Scirus’

\

Navigation

30 mln Abstracts & Indexes

Physics

Econ.

Chem.

Bio

Med

etc.

Academic

workbench

- draft

- preprint

ScienceDirect

1.8 mln articles

4 mln backfiles

(live!)


2001 tracking study librarians

RESULTS

9

8

SD

7

6

Overall

Full-Text

Ease of Use

Value for Price

Easy Browsing

Personalisation

Depth of Content

Power-full Search

Linking Features

Purchase Options

Customer Support

Content Integration

(1= Not at all Satisfied, 10 = Extremely Satisfied)

Source: Kane, Parsons & ScienceDirect

2001 – TRACKING STUDY LIBRARIANS


The business model
The Business Model

  • Migrate current customers by improving value proposition

    • more content

    • additional functionality

  • Long term agreements/partnerships

  • Differential pricing


The market

large

library

existing

customers

small

teaching

research

THE MARKET:


Value proposition
VALUE PROPOSITION

Paper Now 2005

P  1.1 P  1.25

VU 2V.U. 6V. 8U.


Prime focus sciencedirect 2002 4
PRIME FOCUS SCIENCEDIRECT 2002 - 4

ARTICLES ON SD 000’

Engineering & Technology

Neuroscience

Earth & Planetary

Medicine

Materials

Decision Science

Computer Science

Energy & Power

Agricultural

Academic Press

Mathematics

Economics

Psychology

Social Science

Physics & Astronomy

Pharmacology

Immunology

Bio-Chemistry, Genetics, ..

Chemistry

Organic

Onorganic

Chemical Engineering

Phys. & Anal. Chem.


Funds should become available

UNIVERSITY COSTS

100%

100%

Operating

11%

2-4%

Library

Expenses

Content

34%

  • No storage & handling

  • No cataloguing / claiming

  • No lending (policy?)

  • No binding

  • No routing

  • …..

Non-

Library

96-98%

55%

Labour

Total Cost

Library

FUNDS SHOULD BECOME AVAILABLE

Source: Bowker, Outsell


Elsevier
ELSEVIER

6000 people

committed

to

Scientist

&

Librarian


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