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ADIDDAS. 体育营销. 课题小组成员 ``~~. 组员介绍 : 何西朗 . 余焕培 . 巫麟 . 张佳勤 . 郑泽鑫. 课题目录. [ 一 ] 初步介绍体育营销 [ 二 ]ADIDAS 的体育营销 [1]ADIDAS 与体育的历史渊源 [2]ADIDAS 体育营销的 4P [ 三 ]ADIDAS 体育营销的特色策略 [1] 创意广告 : 吸引你的眼球 [2] 魅力广告宣传 [3]35 周年系列 [4]08 北京奥运的无 限商机. [1] 引言 : 体育营销.

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ADIDDAS


``~~

:... .


[]

[]ADIDAS

[1]ADIDAS

[2]ADIDAS4P

[]ADIDAS

[1]:

[2]

[3]35

[4]08


[1]:

:


:

20062008 ADIDAS


[2]ADIDAS

1]ADIDAS2]ADIDAS4P


[1]ADIDAS

adidas[adidas]

adidas[adidasNBATMAC]

adidas[]

adidas[Jetconcept]


[2]ADIDAS4P

ADIDAS




adidas www.adidas.com.cn

:

1

2

3

(4)

(5)


[ ]

[]


1

2

3


[]

[EG]


1

3


:


ADIDAS

(1) :

(2)

(3) 35

(4) 08



(2)



(3) 35


Adidas Superstar

35

http://www.adidas-hk.com/35th/main.htm


adidasSuperstar


adidas Superstar1970

adidas Superstar

adidas Superstar


Superstar1Consortium Series 2Expression Series3Music Series4City Series5Anniversary SeriesNo.1 Adi DasslerNo.35Superstar


CONSORTIUM SERIES


EXPRESSION SERIES


MUSIC SERIES


CITIES SERIES


ANNIVERSARY SERIES



(4) 08


20062008


20062008

20082008.



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.


.~~




ADIDAS

08


6.THE END

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WWW.ADIDAS.COM

http://www.adidas-hk.com/35th/main.htm


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