2010 DMO Website User Survey. Understanding user behaviors, perceptions and attitudes. Participating DMOs. Table of Contents. Project Objectives 4 Methodology 5 Respondent Profile 6 The Role of the DMO Website 15 Travel Reviews and Video 27 Destination Information Sources 34.
Understanding user behaviors, perceptions and attitudes
Note: This result is expected because the survey consisted of DMO email lists.
The Internet is the single largest planning tool among this group!
Low % of video shows potential of added video content to DMO websites
The DMO website is a key link in the destination choice process
The DMO website plays an integral role in a visitor’s decision to visit; users view it as useful, influential and reliable in providing information with which to make a vacation destination decision.