2010 DMO Website User Survey. Understanding user behaviors, perceptions and attitudes. Participating DMOs. Table of Contents. Project Objectives4 Methodology5 Respondent Profile6 The Role of the DMO Website15 Travel Reviews and Video27 Destination Information Sources34.
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2010 DMO Website User Survey
Understanding user behaviors, perceptions and attitudes
Note: This result is expected because the survey consisted of DMO email lists.
The Internet is the single largest planning tool among this group!
Low % of video shows potential of added video content to DMO websites
The DMO website is a key link in the destination choice process
The DMO website plays an integral role in a visitor’s decision to visit; users view it as useful, influential and reliable in providing information with which to make a vacation destination decision.