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Internet Culture in China. Diana Cheng Babbie Liu. Online Music (84.5%) Online News (81.5%) Instant Message (77.2%) Online Video (71.0%) Search Engine (69.2%). Web-Culture in China Top internet applications:. E-mail (62.6%) Online Game (58.3%) Blog (42.3%) Forum (38.8%)

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Internet Culture in China

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Internet culture in china l.jpg

Internet Culture in China

Diana Cheng

Babbie Liu


Web culture in china top internet applications l.jpg

Online Music (84.5%)

Online News (81.5%)

Instant Message (77.2%)

Online Video (71.0%)

Search Engine (69.2%)

Web-Culture in China Top internet applications:

E-mail (62.6%)

Online Game (58.3%)

Blog (42.3%)

Forum (38.8%)

Shopping (25%)


Basic internet application in china l.jpg

Basic Internet Application in China

  • Email

    • 6th in China, 1st in USA

    • Popular instant message in China has effect on email usage

  • Instant message

    • 3rd in China with usage rate of 77.2%

    • 39% in USA, 47.8% in Korea

    • Integrated services including online streaming video, blog, and file sharing


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Basic Internet Application in China

  • Search engine

    • 5th in China with usage rate of 69.2%

    • 2nd in USA, with usage rate of 91%

    • Baidu.com


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Internet Media

  • Internet News

    • 2nd in China with a rate of 81.5%

    • Higher than 71% in USA, 67.1% in Korea

  • Online Music, Video, and Game

    • Usage rate 84%, 71%, and 58.3%

    • Important form of entertainment

    • Internet popularity poses serious challenges for government


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Top 10 Sites in China

  • Baidu.com

    (Search engine)

  • QQ.COM

    (Portal / network)

  • sina.com.cn

    (Portal)

  • Google.cn

  • Taubao.com

    (Auction / shopping)

  • 163.com

    (Web-mail)

  • Google.com

  • Yahoo.com

  • Sohu.com

    (Search / portal)

  • Youku.com

    (Video)


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Baidu.com

  • World’s largest Chinese website

  • China’s largest search engine

  • 63% market share (Google has 26%)

  • Revenue $239M USD in 2007 (NASDAQ: BIDU)


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Baidu.com


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Baidu.com

  • Other features:

    • Online forum

    • Problem solving / knowledge sharing forum

    • Search engine for MP3, video, wiki


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QQ.com


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QQ.com

  • Tencent: stock market value of $15B

  • First Chinese version instant message

  • Penguin trademark was a big hit

  • Value-added services targeting high school students (QQ Show, QQ currency)


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QQ.com

  • 2008 1st Half-Year Revenue: $444M USD


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QQ.com

  • Chat room window with applications


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QQ.com

QQ Show

  • Chat room window with applications


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Age Distribution of China Internet Users


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Education level


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Alibaba.com

  • B2B e-Commerce Website

  • 36 million registered users (28.7M in China)

  • From over 240 countries and regions

  • Q3 2008 revenue: $114.2M USD—

    $70.9M Intl., $43.3M China


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Alibaba.com


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Growing Number of Internet Users in China

253 million comparing to 230 mil in US


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Internet Penetration Rate across the Globe

Internet users in China will reach 953 million with similar pen. rate of USA


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Conclusion

  • China is the biggest internet market in terms of number of users with no doubt

  • Future growth will concentrate on several underdeveloped areas

    • E-Commerce: only popular in big cities now

    • Online education

    • Online banking

  • Other developing infrastructure and business activities will foster internet growth

  • Government regulations and incumbent players continue to play important roles


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Reference

  • www.cnnic.cn

  • www.internetworldstats.com

  • http://www.nytimes.com/2008/07/26/business/worldbusiness/26internet.html

  • http://www.alexa.com/

  • http://en.wikipedia.org/wiki/Internet_censorship_in_the_People%27s_Republic_of_China

  • http://www.baidu.com/

  • http://www.qq.com/

  • http://www.alibaba.com/


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Q & A

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