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III Inter-American Conference on Corporate Social Responsibility Santiago de Chile September, 25 – 27, 2005. Ricardo Young. Instituto Ethos de Empresas e Responsabilidade Social. Mission

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III Inter-American Conference on Corporate Social Responsibility

Santiago de Chile

September, 25 – 27, 2005

Ricardo Young

Instituto Ethos de Empresas e Responsabilidade Social Responsibility


“Mobilize, encourage and help companies to manage their business in a socially responsible way, making them partners in building a sustainable and fair society”

Associated companies:1030 (until 23/09/2005)

RSE Networks and Partnerships Responsibility


  • ASA (Brazilian Semi-Arid Articulation) – A Net of NGO’s

  • Febraban (Brazilian Banks Federation)

  • Around 90 thousand cisterns built, 20 thousand of them with Febraban resources

Social Technology Network Responsibility

  • Gathers, organizes , articulates and integrates a network of institutions with the goal of promoting sustainable development through the diffusion and scaled replication of social technologies;

  • Partners – Coordination of the Network –

  • Caixa Econômica Federal, Banco do Brasil Foundation, FINEP, Ministry of Science and Tecnology, Ministry of Social Development and Hunger Eradication, Petrobrás, Ethos Institute, Abong, ASA, Pro-Rectors Forum of Extension of Public Universities and GTA - Amazônia Work Group;

  • In 2005 – the network participants defined a budget of R$ 20 million (US$ 8,5 million) to replicate technologies such as Mandala, Little Barrages and Incubation of Social Entrepreneurship, Cotton Processing and support for Cooperatives in the territories of the Brazilian semi arid, Amazonas and major city.


WG – Social Responsibility and poverty fighting Responsibility

Fighting inequality and poverty with sustainable development in the North and Northeast of Brazil

  • Directly monitor initiatives and concrete projects related to social responsibility and the combat against inequality and poverty;

    • The focus of the actions is a sustainable and fair economic development, with generation of employment and income;

    • Promotion of the International Meeting on the Combat

      against Poverty – North/Northeast

Sustainable Business Relations Responsibility

  • Purpose/Mission: The general objective of the Project is the creation of successful commercial relations between local productive units (SMEs) and transnational enterprises that have adopted the principles of CSR

  • Composition: Ethos / GTZ / Unctad / Dom Cabral Foundation

  • Duration / Term: 02 years (from 05/2005 to 04/2007)

    Unilever, Bosch, Philips, Dow Chemicals, IMA, Accor and Basf

Combat Against Slave Labor Responsibility

Combate ao Trabalho Escravo

Slave Labor – characterized by degrading work conditions, associated to the hindering of the right to come and go and configured through debt servitude

The Ethos Institute was responsible for the articulation of the National Pact for Eradication of Slave Labor




“I want to read” Program Responsibility

I want do read – Libraries for everyone

The “I want read” Program is a partnership between the Ethos Institute, the Federal Government, Pão de Açúcar Group, Banco do Brasil, Correios and others, with the goal to zero the number of city without libraries in Brazil. the Federal Government and private initiative supply furniture and computers; the City Halls come in with the building and the personnel needed for maintaining it; and the civil society contributes with book donations.


Local Business Forums Responsibility

Strengthening the Local Sustainable Development

from the CSR: Business Forums Councils for Cities

General Objectives: expansion of the Business Forum

Councils for Cities as a strategy for Local Sustainable

Development of communities and cities in Brazil,

creating references in a few places of great visibility that

may serve as examples to stimulate close-by communities.

14/08 – Launching of the Business Forum of São José dos Campos

Out/05 – Launching of the Business Forum of São Carlos

Other possibilities: State Government of Ceará, State Government of Santa Catarina, city of Belo Horizonte, city of Camaçari, city of Salvador, city of Pindamonhangaba

“Table Brazil” – Responsibilitynutritional and nourishment security program

Maintained and managed by the Social Service of Commerce, in partnership with the Ethos Institute, the Federal Government and private enterprises.Targeted to institutions that work with vulnerable populations.

The program is a bridge that links entities that have surplus of food supplies to the institutions that attend careless people , contributing to reduce hunger and the social injustice in the communities where it operates. Results January to April/2005:

www. mesabrasil.sesc.com.br

“Apprentice Law” – Responsibility

youth 1st employment campaign

An initiative of the Abrinq Foundation for the Rights of the Child and the Youth and of the Ethos Institute of Business and Social Responsibility, the campaign calls the attention of society to the insertion of teenagers, aged 14 to 18, in the market place, with basis in the Apprentice Law (Law 10.097/2000).


Communities and Cities sustainability partnerships Responsibility

Initiated in 2003, the project produced the Data Base for Support of Local Initiatives and the publications that constitute the foundation of the content of the “Site of the Brazilian society in support of the Fome Zero” –www.fomezero.org.br 


12/08/04 – Salvador/BA

29/11/04 – Belo Horizonte/MG

29/03/05 – Recife/PE

14/06/05 – Natal/RN

10/08/05 – Fortaleza/CE

National Movement of Citizenship and Solidarity Responsibility

A Net of social organizations and businesses that have joined forces to:

  • stimulate social conscience,

  • promote citizenship and solidarity in a convergent and integrated way, nationally.

  • mobilize governments and society to the diffusion, commitment, implementation and practice of the Millennium Development Goals, defined by the UN.

  • Mission: Responsibility Create a positive and encouraging mythic for the construction and strengthening of partnerships and alliances between leaderships and organizations of civil society and of the business sector, seeking greater impact in their actions for sustainable development.

    Lines of Action:

    Systematization, deepening and dissemination of knowledge about alliances and partnerships;

    Development of tools for monitoring and evaluation of experiences of alliances and partnerships;

    Organization de forums and meetings between organizations of the civil society and the business sector;

    Proposal of a joint communications agenda.

    Capoava Alliance

    Formada em 2002

    National Public Policy Boards Responsibility

    What is it:Non-estate articulation organized in the context of the mobilization of the National Movement for Citizenship and Solidarity.

    Composition:all the Public Policies Boards with the participation of the Society, Committee of Entities in the Combat to Hunger and for life - COEP and Ethos Institute of Business and Social Responsibility

    Objectives: enables an exchange among the board members and the construction of an agenda that contemplates common points between the boards.

    Participation of the Ethos Institute in the National Public Policy Boards:

    National Council of Economic and Social Development, National Council of Nourishment and Dietary Security, National Council of Racial Equality, National Council of Public Transparency and Combat to Corruption

    Global Compact Responsibility

    • The Global Compact is an initiative of the secretary-general of the United Nations, Kofi Annan, with the purpose to sensitize, mobilize and engage the international business community around relevant questions of the contemporary society.

    • The Global Compact suggests that the companies join, and take up global commitments, incorporating into everyday business, principles that are based in the paradigm of sustainable development.

    • These principles (ten in number) are grouped in four areas: human rights, labor, environment and corruption.

    • TheEthos Indicators applied to the principles of the do Global Compactwere developed as an auxiliary instrument in this process of identification of where the business is in relation to the insertion of the ten principles in their planning and practices and where they want to go.

    The Basis of the Pyramid Responsibility

    “Sustainable Businesses... indicates the potential of a new approach for development with basis in the action of the private sector, capable of generating lucrative businesses, improve the quality of life of the most needed around the world, respect cultural diversity and preserve the ecological integrity of the planet... To offer this social contribution while creating value for the stockholders requires innovation and creativity in business strategies.”

    Stuart Hart

    Welcome to the Responsibility