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Open Innovation @ Whirlpool. Company overview. EUROPE REGION ~$3.2B Sales 12,000 Employees. NORTH AMERICA REGION ~$9.6B Sales 29,000 Employees. ASIA REGION ~$900 M Sales 5,000 Employees. LATIN AMERICA REGION ~$4.7B Sales 25,000 Employees. Every Room … Every Home … Everywhere.
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Company overview EUROPE REGION • ~$3.2B Sales • 12,000 Employees NORTH AMERICA REGION • ~$9.6B Sales • 29,000 Employees ASIA REGION • ~$900 M Sales • 5,000 Employees LATIN AMERICA REGION • ~$4.7B Sales • 25,000 Employees Open Innovation @ Whirlpool
Every Room … Every Home … Everywhere Bedroom(s) Clothes revitalization Room air conditioning Dehumidifiers Air coolers Kitchen / Dining Laundry Room Ventilation Portables Cookware Washer, dryer, sink Clothes revitalization Laundry storage solutions Refrigeration Dishwasher Cooking Outdoor Garage Grills Cooking centers Storage Appliances Workstations Flooring Basement Storage Water filtration HVAC Freezers Air treatment Open Innovation @ Whirlpool
Whirlpool global open innovationcontext COMPETITIVE ENVIRONMENT IS FORCING TO INNOVATE THE WAY WE INNOVATE OPEN INNOVATION Difficulties to master internally all the competences / technologies needed Leverage external resources to increase the productivity of AD & XP internal resources. AD = Advanced Development: Whirlpool R&D department XP = Cross Products categories: internal R&D categories that serve different product categories Open Innovation @ Whirlpool
OPEN INNOVATION ORGANIZATION AND SKILLS ORGANIZATION SKILLS • Cross category accountable to manage Open innovation projects of all research categories • Open Innovation team manages also publicly funded projects • Open Innovation reports to VP of research and development • Strong technical competences • Business skills are required to consider different value proposition • Administrative roles are required, mainly for public funded projects Open Innovation @ Whirlpool
OPEN INNOVATION PROCESS AD Product cat and X Product Understanding of internal knowledge needs Tech Scouting Opportunity assessment with internal PP Seedbed into C2C Partnership Management Open Innovation @ Whirlpool
OPEN INNOVATION PROCESS: internal Gap AD Product cat and X Product Understanding of internal knowledge needs Tech Scouting Opportunity assessment with internal PP Seedbed into C2C Partnership Management • Consider knowledge needs Evaluate external opportunities to cover the needs • Many solutions are already there find it! Open Innovation @ Whirlpool
OPEN INNOVATION PROCESS: tech scouting 1/2 AD Product cat and X Product Understanding of internal knowledge needs Tech Scouting Opportunity assessment with internal PP Seedbed into C2C Partnership Management CROWDSOURCING ScoutingTools IP Scan, OI networks, Intermediaries (Ninesigma, innocentive), Leverageexisting Network • Crowdsourcing can represent an opportunity for tech scouting Open Innovation @ Whirlpool
OPEN INNOVATION PROCESS: tech scouting 2/2 AD Product cat and X Product Understanding of internal knowledge needs Tech Scouting Opportunity assessment with internal PP Seedbed into C2C Partnership Management TECHNOLOGY FORUMS ScoutingTools IP Scan, OI networks, Intermediaries (Ninesigma, innocentive), Leverageexisting Network team of Whirlpool people expert in a field and working allover the world –who meet to discuss a specific technical competency area to achieve alignment around • Leverage the knowledge of your employee Open Innovation @ Whirlpool
OPEN INNOVATION PROCESS: opportunity assessment AD Product cat and X Product Understanding of internal knowledge needs Tech Scouting Opportunity assessment with internal PP Seedbed into C2C Partnership Management • Potential drivers to be considered: • Impact of the collaboration on innovation pipeline (both in terms of ideas and project), • Speed of execution • Access incremental resource • Knowledge generated • Expected business returns. • Different indicators should be considered to evaluate external opportunities • Different skills required to take into account different aspects Open Innovation @ Whirlpool
OPEN INNOVATION PROCESS: opportunity management AD Product cat and X Product Understanding of internal knowledge needs Tech Scouting Opportunity assessment with internal PP Seedbed into C2C Partnership Management • Link Open Innovation initiatives to your innovation processes • Apply Project Management to manage partnerships Open Innovation @ Whirlpool
OPEN INNOVATION: KEY LEARNINGS • TOP MANAGEMENT COMMITMENT • MAKE OPEN INNOVATION VISIBLE: ad hoc organization provided with different skills • MAKE OPEN INNOVATION WORK: ad hoc and tailored process • CONSIDER WHAT ALREADY EXIST: Importance of tech-scouting • DEMONSTRATE THE VALUE OF OPEN INNOVATION ACTIVITIES THROUGH APPROPRIATE METRICS • LEVERAGE PUBLIC FUNDING OPPORTUNITIES Open Innovation @ Whirlpool
OPEN INNOVATION and public funding Publicly funded projects (e.g. 7th framework program) represent an embryonic form of Open Innovation since they force firms to collaborate for achieving innovative outcomes. However they present pros and cons. • PROS • Stimulate long term research • Force multinational collaborations • Possibility to obtain financial support to “your” research projects • CONS • Rigid rules in the consortia creation • Risk to pursue a “financial” strategy • Management of projects is complex • Publicly funded projects can constitute an interesting trigger for Open Innovation • Publicly funded projects present some drawbacks that need to be managed Open Innovation @ Whirlpool
OPEN INNOVATION: RESULTS Participations to several publicly-funded projects from 2009: Creation of strategic partnerships in different knowledge domains: Energy Motors Materials Electronics Technology district for the innovation in food processing and preservation Creation of strategic partnerships with a leading academic institution : Open Innovation @ Whirlpool
