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Laura Boyd Patrick Naval Gabriela Rank

GPL-MEME PRESENTATION. Laura Boyd Patrick Naval Gabriela Rank. MEME PRODUCTION: Research. Characteristics Unrestricted Repetition Annoyance Factor. MEME PRODUCTION: Research. Characteristics Context Juxtaposition Amateur Style Humour Lip Dub: Numa Numa.

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Laura Boyd Patrick Naval Gabriela Rank

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  1. GPL-MEME PRESENTATION Laura Boyd Patrick Naval Gabriela Rank

  2. MEME PRODUCTION:Research • Characteristics • Unrestricted • Repetition • Annoyance Factor

  3. MEME PRODUCTION:Research • Characteristics • Context • Juxtaposition • Amateur Style • Humour • Lip Dub: Numa Numa

  4. LIFE IN 10 SECONDS:Final Meme Project

  5. MEME:Launch Strategy • Nov. 4th 2010 Release • YouTube:- Tags related to pop culture, CCIT, memes and Halloween • Description to encourage commentary, participation and remanipulation

  6. MEME:Launch Strategy • Typical Strategy: • Facebook and Twitter • Wall posts, Tweets, Likes, Spamming, updates • Improved Strategy • Exclusive messages, leveraging influential social networks, shared and collective domains

  7. MEME:Results • Limited Timeframe • There has been a steady progression of the viewing of the video on YouTube • First day: Nov. 4th 2010 = 30 views • Second day = 90 views (200% increase) • Third and Fourth days = sharp increase of over 100 views

  8. MEME:Results

  9. MEME:Results

  10. RESULTS • High response rate with comments and friends reposting the link to other people • “Tweet” failed to spread. • No such thing as “Bad Publicity.”

  11. RESULTS

  12. CONCLUSION:How to Improve • Do not strictly rely on our group of friends • Constantly updating video • Through the comments we receive a sense of the quality of our “meme.” • Importance of adding memetic characteristics

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