ENVIRONMENTAL SCANNING
Download
1 / 23

Tracking Environmental Trends often the way that the uncontrollable events that impact a business and its marketing ar - PowerPoint PPT Presentation


  • 75 Views
  • Uploaded on

ENVIRONMENTAL SCANNING. Tracking Environmental Trends – often the way that the uncontrollable events that impact a business and its marketing are identified and then incorporated into market planning. Environmental forces affecting the organization, as well as its suppliers and customers.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Tracking Environmental Trends often the way that the uncontrollable events that impact a business and its marketing ar' - jela


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

ENVIRONMENTAL SCANNING

  • Tracking Environmental Trends – often the way that the uncontrollable events that impact a business and its marketing are identified and then incorporated into market planning



An environmental scan of the united states
An environmental scan of the United States its suppliers and customers


Environmental Scanning its suppliers and customers

  • Read business and trade press

  • Study competitors

  • Use the internet

  • Attend trade shows

  • Visit markets – talk to customers, suppliers, investors, bankers, accountants, lawyers, old professors

  • Use students for projects – they have skills

  • Have a MIS


Basic mis
Basic MIS its suppliers and customers


SOCIAL FORCES its suppliers and customers

  • Demographics

    • The Population Trend

      • Mature household

    • The Baby Boom, Generation X,and Generation Y

      • Baby boomers



Social Forces United States

  • The Baby Boom, Generation X,and Generation Y

    • Generation X

    • Generation Y


Social Forces United States

  • The American Family

    • Blended family

  • Population Shifts

  • Racial and Ethnic Diversity



Social Forces United States

  • Regional Marketing


Social Forces United States

  • Culture

    • The Changing Attitudes and Roles of Women

    • Changing Values

      • Value consciousness


Economic Forces United States

  • Macroeconomic Conditions


University of michigan c onsumer sentiment index and automobile sales 1970 2000
University of Michigan C United Statesonsumer Sentiment Index and automobile sales: 1970-2000


Economic Forces United States

  • Macroeconomic Conditions

    • Consumer Income

      • Gross Income



Economic Forces United States

  • Macroeconomic Conditions

    • Consumer Income

      • Disposable Income

      • Discretionary Income


Technological Forces United States

  • Technology’s Impact on Customer Value

  • Electronic Business Technologies

    • Marketspace

    • Electronic commerce

    • Internet and World Wide Web

    • Commercial online services

    • Intranet

    • Extranets


Competitive Forces United States

  • Alternate Forms of Competition

    • Pure competition

    • Monopolistic competition

    • Oligopoly

    • Monopoly


Competitive Forces United States

  • Components of Competition

    • Entry

      • Barriers to Entry

    • Power of Buyers and Suppliers

    • Existing Competitors and Substitutes

    • Start-Ups, Entrepreneurs, and Small Business


Regulatory Forces United States

  • Protecting Competition

  • Product-Related Legislation

    • Company Protection

    • Consumer Protection

      • Consumerism

    • Both Company and Consumer Protection


Regulatory Forces United States

  • Pricing Related Legislation

  • Distribution-Related Legislation

  • Advertising and Promotion-Related Legislation

  • Control Through Self-Regulation


Sustainable Development United States

  • Green Marketing

  • What happens when every Chinese and Indian family can afford an SUV?


ad