Chapter objectives
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Chapter Objectives. Develop Part 1, the first 4 steps, of this six-step design plan for a Web site Determine the goals and objectives of a Web site Define a Web site’s purpose and write a purpose statement for a Web site Identify the audience and their needs

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Chapter Objectives

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Chapter objectives

Chapter Objectives

  • Develop Part 1, the first 4 steps, of this six-step design plan for a Web site

  • Determine the goals and objectives of a Web site

  • Define a Web site’s purpose and write a purpose statement for a Web site

  • Identify the audience and their needs

  • Describe and apply methods for choosing content that will add value and further the objectives of a Web site

Chapter 3: Planning a Successful Web Site: Part 1


Chapter objectives1

Chapter Objectives

  • Explain repurposing content for Web usage

  • Discuss common content elements and describe the content typically found on different types of Web sites

  • Discuss the impact photographs can add to a Web site

  • Explain the difference between multimedia and interactive multimedia

Chapter 3: Planning a Successful Web Site: Part 1


Chapter objectives2

Chapter Objectives

  • Describe how animation can be utilized effectively

  • Explain the difference between downloadable and streaming media

  • Differentiate among Web site structures

  • Understand the specific functions of Web pages

Chapter 3: Planning a Successful Web Site: Part 1


Web site development process

Web Site Development Process

Chapter 3: Planning a Successful Web Site: Part 1


Step 1 define the purpose

Step 1: Define the Purpose

  • List the goals of the Web site

  • Decide on a topic for the Web site

  • Determine your objectives

Chapter 3: Planning a Successful Web Site: Part 1


Step 2 identify the audience

Step 2: Identify the Audience

  • Define the needs of the audience

    • Develop a preliminary audience profile

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content

Step 3: Plan the Content

  • Content is critical to the success of a Web site

  • Value-Added Content

    • Develop relative, informative, and timely content

    • Do not duplicate content created for print on Web pages - Repurpose the content so it will add value

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content1

Step 3: Plan the Content

  • Text

    • Primary component of a Web site

    • Guidelines to consider

      • Abbreviate text

      • Chunk information

      • Add hyperlinks to explanatory or detailed information

      • Use active voice / friendly tone

      • Remove transitional words

      • Do not use Web clichés

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content2

Step 3: Plan the Content

  • Photographs

    • Most commonly included content element on Web sites

    • Can personalize and familiarize the unknown

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content3

Step 3: Plan the Content

  • Photographs

    • Can help deliver a message or prompt an action

    • Select high-quality, relative pictures

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content4

Step 3: Plan the Content

  • Multimedia

    • Add action, excitement, and interactivity to your Web site

    • Viewers are intrigued and entertained by multimedia presentations

    • Multimedia presentations can be interactive

      • Users can participate

      • Helper Applications

      • Plug-ins

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content5

Step 3: Plan the Content

Using multimedia created with Macromedia Flash, the U.S. Air Force accomplishes some impressive recruiting

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content6

Step 3: Plan the Content

  • Animations

    • Widely used to attract attention and liven Web pages

    • Adds interest and appeal to Web pages

    • Overuse of animations can become distracting and annoying

    • Animated GIF

      • Gives the appearance of moving pictures

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content7

Step 3: Plan the Content

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content8

Step 3: Plan the Content

  • Audio

    • Low-bandwidth alternative to video

    • Incorporate audio into a Web site to personalize a message, enhance recall, set a mood, or sell a product or service

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content9

Step 3: Plan the Content

  • Video

    • Video clips incorporate movement and sound

    • Extremely large sizes of video

      • Downloadable vs. Streaming Video

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content10

Step 3: Plan the Content

  • Dynamically Generated Content

    • Served up to your Web site visitor triggered by a specific event

      • Frequently called up from a database

    • Active Server Pages

    • Scripting languages

Chapter 3: Planning a Successful Web Site: Part 1


Step 3 plan the content11

Step 3: Plan the Content

Chapter 3: Planning a Successful Web Site: Part 1


Step 4 plan the structure

Step 4: Plan the Structure

  • Outline your Web Site

    • Choose the method that you find most flexible and comfortable

      • Linear / tutorial structure

      • Random structure

      • Hierarchical structure

Chapter 3: Planning a Successful Web Site: Part 1


Linear structure

Linear Structure

  • Presents information in a specific order

    • Training website

Chapter 3: Planning a Successful Web Site: Part 1


Random structure

Random Structure

  • Presents information without a specific order

  • Use only for small Web sites

Chapter 3: Planning a Successful Web Site: Part 1


Hierarchical structure

Hierarchical Structure

  • Organizes information into categories and subcategories

  • Best used in organizational / topical Web sites

Chapter 3: Planning a Successful Web Site: Part 1


Hierarchical structure1

Hierarchical Structure

Chapter 3: Planning a Successful Web Site: Part 1


Preparing for step 5

Preparing for Step 5

  • Home Page

    • First page visitors will see

    • Indicate to visitors what they have accessed

    • Might include the following:

      • Image maps

      • Search function

      • Directory

Chapter 3: Planning a Successful Web Site: Part 1


Preparing for step 51

Preparing for Step 5

Chapter 3: Planning a Successful Web Site: Part 1


Preparing for step 52

Preparing for Step 5

  • Splash Page

    • Provides elements of interest that draws visitors to your Web site

    • Might contain powerful multimedia such as graphics, sound, and movements

    • Some visitors consider splash pages a nuisance

Chapter 3: Planning a Successful Web Site: Part 1


Preparing for step 53

Preparing for Step 5

Chapter 3: Planning a Successful Web Site: Part 1


Preparing for step 54

Preparing for Step 5

  • Underlying pages

    • Connects and combines the Web site

    • Underlying pages should:

      • Have a look that shows a definite visual connection with the home page and other underlying pages

      • Clearly display the Web site name

      • Provide a link to the home page

Chapter 3: Planning a Successful Web Site: Part 1


Preparing for step 55

Preparing for Step 5

Chapter 3: Planning a Successful Web Site: Part 1


Chapter summary

Chapter Summary

  • Develop Part 1, the first 4 steps, of this six-step design plan for a Web site

  • Determine the goals and objectives of a Web site

  • Define a Web site’s purpose and write a purpose statement for a Web site

  • Identify the audience and their needs

  • Describe and apply methods for choosing content that will add value and further the objectives of a Web site

Chapter 3: Planning a Successful Web Site: Part 1


Chapter summary1

Chapter Summary

  • Explain repurposing content for Web usage

  • Discuss common content elements and describe the content typically found on different types of Web sites

  • Discuss the impact photographs can add to a Web site

  • Explain the difference between multimedia and interactive multimedia

Chapter 3: Planning a Successful Web Site: Part 1


Chapter summary2

Chapter Summary

  • Describe how animation can be utilized effectively

  • Explain the difference between downloadable and streaming media

  • Differentiate among Web site structures

  • Understand the specific functions of Web pages

Chapter 3: Planning a Successful Web Site: Part 1


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