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Chapter Objectives. Develop Part 1, the first 4 steps, of this six-step design plan for a Web site Determine the goals and objectives of a Web site Define a Web site’s purpose and write a purpose statement for a Web site Identify the audience and their needs

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chapter objectives
Chapter Objectives
  • Develop Part 1, the first 4 steps, of this six-step design plan for a Web site
  • Determine the goals and objectives of a Web site
  • Define a Web site’s purpose and write a purpose statement for a Web site
  • Identify the audience and their needs
  • Describe and apply methods for choosing content that will add value and further the objectives of a Web site

Chapter 3: Planning a Successful Web Site: Part 1

chapter objectives1
Chapter Objectives
  • Explain repurposing content for Web usage
  • Discuss common content elements and describe the content typically found on different types of Web sites
  • Discuss the impact photographs can add to a Web site
  • Explain the difference between multimedia and interactive multimedia

Chapter 3: Planning a Successful Web Site: Part 1

chapter objectives2
Chapter Objectives
  • Describe how animation can be utilized effectively
  • Explain the difference between downloadable and streaming media
  • Differentiate among Web site structures
  • Understand the specific functions of Web pages

Chapter 3: Planning a Successful Web Site: Part 1

web site development process
Web Site Development Process

Chapter 3: Planning a Successful Web Site: Part 1

step 1 define the purpose
Step 1: Define the Purpose
  • List the goals of the Web site
  • Decide on a topic for the Web site
  • Determine your objectives

Chapter 3: Planning a Successful Web Site: Part 1

step 2 identify the audience
Step 2: Identify the Audience
  • Define the needs of the audience
    • Develop a preliminary audience profile

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content
Step 3: Plan the Content
  • Content is critical to the success of a Web site
  • Value-Added Content
    • Develop relative, informative, and timely content
    • Do not duplicate content created for print on Web pages - Repurpose the content so it will add value

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content1
Step 3: Plan the Content
  • Text
    • Primary component of a Web site
    • Guidelines to consider
      • Abbreviate text
      • Chunk information
      • Add hyperlinks to explanatory or detailed information
      • Use active voice / friendly tone
      • Remove transitional words
      • Do not use Web clichés

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content2
Step 3: Plan the Content
  • Photographs
    • Most commonly included content element on Web sites
    • Can personalize and familiarize the unknown

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content3
Step 3: Plan the Content
  • Photographs
    • Can help deliver a message or prompt an action
    • Select high-quality, relative pictures

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content4
Step 3: Plan the Content
  • Multimedia
    • Add action, excitement, and interactivity to your Web site
    • Viewers are intrigued and entertained by multimedia presentations
    • Multimedia presentations can be interactive
      • Users can participate
      • Helper Applications
      • Plug-ins

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content5
Step 3: Plan the Content

Using multimedia created with Macromedia Flash, the U.S. Air Force accomplishes some impressive recruiting

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content6
Step 3: Plan the Content
  • Animations
    • Widely used to attract attention and liven Web pages
    • Adds interest and appeal to Web pages
    • Overuse of animations can become distracting and annoying
    • Animated GIF
      • Gives the appearance of moving pictures

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content7
Step 3: Plan the Content

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content8
Step 3: Plan the Content
  • Audio
    • Low-bandwidth alternative to video
    • Incorporate audio into a Web site to personalize a message, enhance recall, set a mood, or sell a product or service

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content9
Step 3: Plan the Content
  • Video
    • Video clips incorporate movement and sound
    • Extremely large sizes of video
      • Downloadable vs. Streaming Video

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content10
Step 3: Plan the Content
  • Dynamically Generated Content
    • Served up to your Web site visitor triggered by a specific event
      • Frequently called up from a database
    • Active Server Pages
    • Scripting languages

Chapter 3: Planning a Successful Web Site: Part 1

step 3 plan the content11
Step 3: Plan the Content

Chapter 3: Planning a Successful Web Site: Part 1

step 4 plan the structure
Step 4: Plan the Structure
  • Outline your Web Site
    • Choose the method that you find most flexible and comfortable
      • Linear / tutorial structure
      • Random structure
      • Hierarchical structure

Chapter 3: Planning a Successful Web Site: Part 1

linear structure
Linear Structure
  • Presents information in a specific order
    • Training website

Chapter 3: Planning a Successful Web Site: Part 1

random structure
Random Structure
  • Presents information without a specific order
  • Use only for small Web sites

Chapter 3: Planning a Successful Web Site: Part 1

hierarchical structure
Hierarchical Structure
  • Organizes information into categories and subcategories
  • Best used in organizational / topical Web sites

Chapter 3: Planning a Successful Web Site: Part 1

hierarchical structure1
Hierarchical Structure

Chapter 3: Planning a Successful Web Site: Part 1

preparing for step 5
Preparing for Step 5
  • Home Page
    • First page visitors will see
    • Indicate to visitors what they have accessed
    • Might include the following:
      • Image maps
      • Search function
      • Directory

Chapter 3: Planning a Successful Web Site: Part 1

preparing for step 51
Preparing for Step 5

Chapter 3: Planning a Successful Web Site: Part 1

preparing for step 52
Preparing for Step 5
  • Splash Page
    • Provides elements of interest that draws visitors to your Web site
    • Might contain powerful multimedia such as graphics, sound, and movements
    • Some visitors consider splash pages a nuisance

Chapter 3: Planning a Successful Web Site: Part 1

preparing for step 53
Preparing for Step 5

Chapter 3: Planning a Successful Web Site: Part 1

preparing for step 54
Preparing for Step 5
  • Underlying pages
    • Connects and combines the Web site
    • Underlying pages should:
      • Have a look that shows a definite visual connection with the home page and other underlying pages
      • Clearly display the Web site name
      • Provide a link to the home page

Chapter 3: Planning a Successful Web Site: Part 1

preparing for step 55
Preparing for Step 5

Chapter 3: Planning a Successful Web Site: Part 1

chapter summary
Chapter Summary
  • Develop Part 1, the first 4 steps, of this six-step design plan for a Web site
  • Determine the goals and objectives of a Web site
  • Define a Web site’s purpose and write a purpose statement for a Web site
  • Identify the audience and their needs
  • Describe and apply methods for choosing content that will add value and further the objectives of a Web site

Chapter 3: Planning a Successful Web Site: Part 1

chapter summary1
Chapter Summary
  • Explain repurposing content for Web usage
  • Discuss common content elements and describe the content typically found on different types of Web sites
  • Discuss the impact photographs can add to a Web site
  • Explain the difference between multimedia and interactive multimedia

Chapter 3: Planning a Successful Web Site: Part 1

chapter summary2
Chapter Summary
  • Describe how animation can be utilized effectively
  • Explain the difference between downloadable and streaming media
  • Differentiate among Web site structures
  • Understand the specific functions of Web pages

Chapter 3: Planning a Successful Web Site: Part 1

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