a preliminary presentation

1. a preliminary presentation

2. What is CSR? “CSR is the concept that an enterprise is accountable for its impact on all relevant stakeholders. It is the continuing commitment by business to behave fairly and responsibly and contribute to economic development while improving the quality of life of the work force and their families as well as of the local community and society at large.”Source: European Union "CSR is defined as operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. CSR is seen by leadership companies as more than a collection of discrete practices or occasional gestures, or initiatives motivated by marketing, public relations or other business benefits. Rather, it is viewed as a comprehensive set of policies, practices and programs that are integrated throughout business operations, and decision-making processes that are supported and rewarded by top management." Source: Business for Social Responsibility

3. Why CSR? • Rise of consumer awareness and activism • Social pressure to protect environment. • Growing Regulatory framework • Emphasis on good employee relations and human rights. • Critical role of supply chain & supply chain relations. • Recognition of stakeholder participation. • Public endorsement becoming more vital to operate business. • Business interest in assuming leadership role. • Strategic capacity for building, managing & maintaining image/reputation. • Understanding of sustainability for secure business future. “Development aid for a food & drinks company like Nestle means improving standards of living, and therefore the emergence of new consumers. The two are connected” – Erick-Marie Boulez, Director de relations exteriors, nestle, France “For a company such as ours which is continuously looking at new ventures in new areas, being able to enter the areas and gain the local license to operate from the people as well as national and international stakeholders is key” – Murray Jones, manager Social Performance, Shell International, UK

4. (Source: World Business Council for Sustainable Development) Features of CSR • Integrating values & principles • Transparency and accountability • Respect for people, communities and the environment • Compliance with legal requirements • Going beyond compliance in standards and systems • Relationships with key stakeholders • Caring and sharing beyond corporate philanthropy • Leadership role in social and national development • Commitment to sustainable development • Disclosure and reporting

5. Sustainable Development Benefits of CSR • Sustained reputational gain • Ability to understand and manage social risk, with considerable associated cost savings • Increased operational effectiveness through proactive stance on business related social or community issues • Enhanced ability to obtain a formal or informal license to operate • Increased ability to recruit, motivate and retain talented employees • Improved shareholder relations and access to capital • Improved competitiveness and market positioning • Opportunities for win-win / improved

6. CSR is Growing

7. Assuring the consumer of business commitment to CSR as a public license to operate. CSR is growing in Sri Lanka as a key strategy for sustained business growth News Flash “JKH tops LMD list of ‘Most respected’ firms”06/09/2005 JKOA shipped a container load of cartridges to Toshiba Singapore, where it was successfully disposed in an environmentally friendly manner on behalf of JKOA.

9. ROAD TO SUCCESSFUL CSR! • Championship from senior management • Company-wide ownership & understanding • Business synergy

10. CSR Research The CSR Agency Services Government, Industry, Supplier, Trader, Community & Stakeholder Relations CSR Strategy Development D&D Strategic Solutions CSR Projects Identification, implementation & Management CSR Reporting & Communications Conflict Management & Counseling CSR Training & Development for Management & Participants Maintaining Positive Perceptions & two-way Communications

11. Proposed CSR Action Plan • Context - Needs Assessment • Direction - Developing CSR strategies • Action - CSR Projects Design, Facilitation & Management • Organizational Alignment – Stakeholder Engagement • Continuous Learning- Training & Orientation of Management & Staff • Results: CSR Communications & Sustainability Reporting

12. 1. Context: Needs Assessment • Design customized employee and stakeholder surveys, organise focus groups and facilitated sessions in order for you to find out what CSR priorities exist among staff and your stakeholders. • This can help the process of community engagement, employee participation, employee volunteering and staff training.

13. 2. Direction: Developing CSR Strategies • Engaging with senior management: Design customized surveys, focus groups and facilitated sessions for senior executives in order to help develop a CSR strategy for the organization. • Strategic Planning: Study corporate strategies and plans as well as annual progress reports and help formulate a strategic direction Sustainable Development goals of the company. • SRI Mapping: Identify SRI (Socially Responsible Investment)avenues for action programmes. This will include corporate sustainability mapping, population segmentation and targeting, opportunity capturing, etc. • Sustainability Planning: establish baseline performance, assess opportunities, set goals, develop action plans and evaluate progress towards sustainable development objectives of the company.

14. 3. Action: CSR Projects Design, Facilitation & Transfer • Strategic Identification of objectives, goals, issues, locations, stakeholders, SWOT analysis, etc. • Stakeholder engagement and role identification. • Ice breaking & ground setting for action • Project Facilitation & Management • Strategic transfer of project to stakeholders.

15. 4. Organizational Alignment:Stakeholder Engagement • Supply Chain Engagement: Review and assess CSR in your supply chain as well as facilitate engagement. • Stakeholder dialogues: We can work with companies as a facilitator of stakeholder dialogues. This includes comprehensive support in the preparation, invitation, co-ordination, design, facilitation and reporting stakeholder dialogues. These can range from company-specific to broad industry-wide dialogues. • Stakeholder mapping and relationship development: We can help companies identify, map and engage with key stakeholders through a process of briefings and specialized reports. This includes providing advice on how best to approach specific stakeholders, acting as an impartial mediator and facilitating meetings.

16. 5. Continuous Learning: Training & Orientation of Management & Staff • CSR: From ideas to action“: This is an introduction to CSR and is aimed at new CSR managers, auditing staff, researchers, postgraduate students and others seeking an understanding of CSR in Asia . The focus is on the Asia Pacific region. Workshops are practical and interactive and limited to 20 participants. • Embedding CSR in the organization and the supply chain: This is a more advanced course aimed at people who have some experience in CSR but would like to deepen their understanding and practical skills. The focus is on the Asia Pacific region. Workshops are practical and interactive and limited to 20 participants. • Customized training to meet the needs of your organization: We provide customized training programmes for CSR managers, PR and communications departments and senior management. These can be tailor made to fit your specific needs and important issues within your industry. • Issues awareness & sensitizing – Key consumer & social issues such as; • Consumer Protection: Understanding The Legal Framework for better Compliance • Stakeholder Engagement: A Strategy for Sustainable & Peaceful Growth • Greening the Supply Chain: A path towards green procurement and sustainable business futures • Poverty: An obstacle to consumption of adequate milk food for nutrition • Happy Worker Families: An inspirational sources of productivity • Good Governance: Beyond Compliance & towards Greatness • Understanding the Millennium Development Goals & The Global Compact: Universal compliance with CSR and growing globally

17. 6. Results: SR Communications & Sustainability Reporting • Main role of the CSR Communications will be; • Strategy: Determining the frequency, scope and verification of their CSR reporting and can link this to standards and external reporting guidelines. This can include training a company’s internal CSR or PR reporting team. • Development: Develop reporting systems. This includes drafting effective guidelines and providing advice on credibility, content, structure, format, language and design. • Review: Review draft and completed CSR reports and offer comprehensive guidance, feedback and recommendations. • Feedback: Generate feedback from stakeholders and target groups. • CSR Communications will; • ensure that your Communications, Marketing and CSR departments all tell the same story. • ensure your brand communicates your corporate values and ethics • Help you understand what conscious consumers want today? Find out how the consumer landscape is changing • communicate in times of crisis - Manage reputational risk • Triple Bottom Line or Sustainability or CSR Reporting will • Graduate you from annual reporting • Show evidence your sustainability as an industry/business • Showcase your social and environmental commitment • Generate enhanced corporate image and stakeholder recognition & acceptance.

18. Our experience in social responsibility programmes extends from the days of the Earth Summit (UNCED 1992). The team is lead by Uchita de Zoysa, an internationally known environmentalist, sustainable development expert and social mobilizer. The different activities brings together a network of expertise in organizations and individuals that excel in PR, communications, marketing, engineering, law, education, health, policy, governance, politics, etc. Our partners in delivering environmental & social responsibility projects range from United Nations Agencies, International & Bilateral Organizations, Multinational – National & Local Business, Industries, Civil Society Groups, and also Governments. Our aim is creating a better world and our strategies are based on creating sustainable futures for all. Our strength lies in our expertise, experience, networking, contacts, innovation, creativity and commitment. Most importantly our compassion for society, passion for social responsibility, and commitment to environmental, economic & social - sustainable development – is our primary motivator. Our way of achieving CSR is through building strategic alliances for better and sustainable futures. Contact Mr. Uchita de Zoysa for a proposal Making CSR Work