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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Newsbrand Monthly Readership Millions Total Monthly Reach 41.3m Total Monthly Reach 40.2m 2.4m additional reach 13.9m (online total) 38.9m (print total) Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12) *NRS print only Oct 06-Sept07 (No UKOM data available pre 2010)

  5. Daily newsbrand readership (Print & Online) 000s 7,341 +4% 5,146 +19% 3,722 +3% 3,193 +4% 1,897 1,624 1,582 1,293 1,341 +36% +5% +2% +2% +49% 664 339 +31% +19% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  6. Weekly newsbrand readership (Print & Online) 000s 13,130 +6% 10,508 +29% 8,116 +5% 6,647 +6% 4,572 4,539 +73% +76% 3,254 3,644 2,658 +4% +9% 2,187 +5% +51% 1,158 +24% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  7. Monthly newsbrand readership (Print & Online) 000s 17,315 16,559 +11% +45% 12,131 10,353 8,880 8,960 +21% +10% +109% +115% 5,468 4,952 5,439 4,324 +6% +16% +11% +67% 2,343 +44% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  9. % Readership by age Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  10. % Readership by gender Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  11. % Readership by social grade Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  12. % Readership by working status Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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