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NWIUG / Google Analytics. Sara Amato / Bowdoin College Bill Kelm / Willamette University (...and thanks to Rebekah Kilzer The Ohio State University Libraries kilzer.2@osu.edu and the iii listerv....). Today's Goals.

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Nwiug google analytics

NWIUG / Google Analytics

Sara Amato / Bowdoin College

Bill Kelm / Willamette University

(...and thanks to Rebekah KilzerThe Ohio State University Librarieskilzer.2@osu.edu and the iii listerv....)


Today s goals
Today's Goals

Intended Audience:  If you are wondering WHAT IS Google Analytics, and are interested in usage statistics for your OPAC, you are in the right session

  •  Google Analytics: what is it?

  • How do you set it up?

  • What information does it provide?


What is google analytics
What is Google Analytics

"Google Analytics is a full-featured, powerful analytics package."

Track usage, entry points, searches, etc. via a web based interface.  Reports can be viewed, emailed and exported.

This free version is limited to 5 million pageviews a month

Privacy Policy & Terms of Service :

You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.


Set up
Set Up

  • Sign up for Google Analytics accounthttp://google.com/analytics

  • Add javascript to all site pages (botlogo) Also add to resserv_panel.html if you want to collect link resolver statistics


Set up1
Set Up

Apply js code to all site pages / use botlogo loaded last

<script type="text/javascript">var gaJsHost = (("https:" == document.location.protocol) ?"https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost +"google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));</script><script type="text/javascript">var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();</script>

Cached / No Bots!





Willamette catalog uses
Willamette Catalog Uses

State Library Usage - Across the State


Willamette using awstats
Willamette Using Awstats

Subject guide usage



Willamette s other uses
Willamette's Other Uses

Journal Title Finder - Subject Searches


Willamette s other uses1
Willamette's Other Uses

Library Web Site - Referring Page


Willamette catalog uses1
Willamette Catalog Uses

Patron Information - monitor renewals/holds


Filters hide the patron id
Filters    - Hide the Patron Id

Filters can be used to include/exclude domains, directories, or to change incoming url info



Bowdoin from blackboard
Bowdoin:  from BLACKBOARD!

worldcat .4% , google .3%


Content drilldown scopes
Content Drilldown - Scopes

~7 - gov docs - 0.07%

~6 - journals - 3.89%

~5 - Electronic Resources - 0.15%

~4 - music scores - 0.24%

~3 - tapes/lps/cds  - 1.28%

~2 - dvd/video - 0.99%

~1 - all - 63.19% 

But wait, that doesn't add up to 100%!

/search/   &  /patroninfo/  were most of rest of it, but....

/record=b1063661

/record=b2266163&searchscope=1 -- looks like the new books

/record=b1900235%7ES1



Search terms
Search Terms

Excluding reserves.....



Tracking outbound links
Tracking Outbound Links

http://www.google.com/support/analytics/bin/answer.py?answer=55527

...add the following attribute to the link's tag:

<a href="http://www.syndetics.com" onClick="javascript: pageTracker._trackPageview('/outgoing/syndetics.com');">

Important: if your pages include a call to _trackPageview, _setAllowLinker _trackTrans(), your Analytics tracking code must be placed in your HTML code above any of these calls. In these cases the tracking code can be placed anywhere between the opening <body> tag and the JavaScript call.

 Might work ... definitely for our script generated links, not sure about bibimages


Presentation available online at http www willamette edu bkelm presentations 2008 nwiug nwiug ppt
Presentation Available Online at: http://www.willamette.edu/~bkelm/presentations/2008/nwiug/NWIUG.ppt

bkelm@willamette.edusamato@bowdoin.edu


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