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Lecture 1: Course Introduction

Lecture 1: Course Introduction. Professor Victoria Meng. In This Lecture. I. Course Expectations and Requirements II. Introduce Course Topic and Key Terms. Part I: Course Expectations and Requirements. Instructor Distance learning Graded work. Instructor: Victoria Meng.

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Lecture 1: Course Introduction

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  1. Lecture 1:Course Introduction Professor Victoria Meng

  2. In This Lecture I. Course Expectations and Requirements II. Introduce Course Topic and Key Terms

  3. Part I:Course Expectationsand Requirements Instructor Distance learning Graded work

  4. Instructor: Victoria Meng • BA in Visual and Environmental Studies, Harvard-Radcliffe • MA in Cinema and Media Studies, UCLA • PhD candidate in Cinema and Media Studies, UCLA

  5. Research Interests • Animation • Documentary • Experimental Media • Chinese Cinemas • New and Digital Media One Winter in China (Meng, 2002) …and more!

  6. Contact • Victoria.Meng@asu.edu • No T.A. • Two business days • Need time for technical support

  7. Teaching Philosophy To learn is to literally change your mind! Take active effort and repetition Requires patience with yourself and respect for others Can be frustrating, but can also be fun Develops awareness and builds self-confidence 7

  8. Distance Learning • Requires basic technical knowhow • Asynchronous interactivity • Rewards organization and motivation • Must “stay with the program” to succeed 8

  9. Learning Tasks • Readings • Reading Reviews • Screening • Websites • Film Clips • Lectures (audio and visual) • eBoard            

  10. Graded Work • Participation (weekly eboard posts) • Exams (midterm and final) • Critical Review (600-750 words) No Late Work Accepted!

  11. Very Important!Read the syllabus!Check your email!

  12. Part II:Course Topic and Key Terms Guiding questions: • What is this class about? • What is “emerging digital media?” • Why does it matter? • How can we study something that is changing all the time?

  13. What is “Emerging Digital Media?” • Emerge: move out of or away from something and come into view; become apparent, important, or prominent. • Emerging: happening now. • But when is now? When did it start?

  14. What is “Emerging Digital Media?” • Digitization: to encode diverse forms of information (text, sound, image, moving image, etc.) in binary code. (p.9) • Digital characteristics: manipulable, networkable, dense, compressible, and impartial. (p.3)

  15. What is “Emerging Digital Media?” • Media: Technologies for communication • Technology = Tools + Techniques + Context (p.2, 24-27) • Communication is a social act with cultural and political implications. (p. 28-39)

  16. So What? Why should we study emerging digital media? • It affects our daily lives • It affects our relationships with others • It has interesting properties that can be confusing and counter-intuitive

  17. So What? Watch lesson clip: Did You Know 2.0 • The rhetoric surrounding emerging digital media can be intimidating. • People often speak of this topic as a crisis, a passing moment of danger and opportunity. • This class can help to put these developments into perspective.

  18. How Can We Study aMoving Target?

  19. Course Organization Unit I: Imagination and Practice Unit II: Forms and Styles Unit III: Identity and Community

  20. The Three Levels of Technology • Tools (Artifacts) Example: computer and word processor • Techniques (Activities) Example: writing a paper using a computer • Context (Arrangements) Example: QWERTY, printers, attachments

  21. The Three Levels of Technology • Tools (Artifacts) Example: letters, telegraph, telephone, email, Twitter/Skype/text/chat/Facebook/blogging… • Techniques (Activities) Example: staying in touch with friends and family • Context (Arrangements) Example: ?

  22. Unit I:Imagination and Practice Key terms and concepts • Media and history (p.4-12) • Technological determinism (p.22-24) • Technology and culture (p.28-29) • Media, technology and identity

  23. Unit II:Forms and Styles Key terms and concepts • Automation and creativity • Interactivity and immersion • Modularity and customization • Layers and simulations • Qualitative and quantitative

  24. Unit III:Identity and Community Key terms and concepts • Access to cyberspace • Conglomeration, convergence, globalization • Intellectual property • Fandom

  25. Highlights from the Readings • New media > Digital media > Internet > World Wide Web • Characteristics, pros, and cons of the internet as a new media technology (Table 1.2, p. 8) • Characteristics, pros, and cons of the modern information society (Table 2.1, p. 22)

  26. End of Lecture 1 Next Lecture: Post-Book: How do media “forms” affect “content” or “experience?”

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