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Website. Too informative! Repetitive Info Long & boring Corporate color scheme Not kid friendly Hierarchy on the web site is too deep NO CALL OF ACTION!!!. Observation. Suggestions. Keep it short and simple Games for kids Have animations and bright colors

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PowerPoint Slideshow about ' Website' - jeanette-stewart


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Presentation Transcript
Website
Website

  • Too informative!

  • Repetitive Info

  • Long & boring

  • Corporate color scheme

  • Not kid friendly

  • Hierarchy on the web site is too deep

  • NO CALL OF ACTION!!!

Observation

Suggestions

  • Keep it short and simple

  • Games for kids

  • Have animations and bright colors

  • Green-nature Yellow-cheer full and sunny

  • One set of tabs, keep tabs on top

  • Map more visible

  • Less information on the home page

  • Nature texture appearance


App

  • Interactive, Engaging & Fun

  • Tour guide of TDG

  • Short & Simple

  • Budget & time constraints

  • Basic App with unlimited additions

  • App buttons (Home, Map, Donations)

  • FREE!!!


Marketing

Marketing

  • Suggestions

  • Define Target audience and break them down into groups

  • Utilize non profit for advertising, use the current budget toward cost efficient marketing plan

  • change mission, it needs to be clear and precise, in order to implement a productive marketing plan

  • create promotions that appeal to audience and collaborate with fair park museums marketing and advertisement.

Observations

Unclear target audience

Marketing Budget

Advertising

Creating value proposition

Un clear mission

no promotional events or campaigns

No collaboration with Fair Park


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