Film Video Service uses the latest technology to provide video production services. This means that the services provided achieve a level of quality previously reserved for only the most expensive video production companies.
MIND SPIRIT DESIGN
Film Video Production Dubai Marketing Plan
Film Video Service uses the latest technology to provide video production services. This means that the services
provided achieve a level of quality previously reserved for only the most expensive video production companies.
Film Video Service is a new company and as such, we will need to meet market acceptance. To that end, the
company is working to determine trends in the industry, the needs of the customer, and how best to address the
needs of the customer.
Our services are geared for several markets, including television stations, companies, high schools, and families.
We will initially target high schools with which we can establish strategic alliances that will enable us to establish
long term relationships with them.
There are several companies with whom we will be competing. We have a competitive advantage, however,
because our equipment is more aligned with the video production industry trends requiring digital technology, as
opposed to analog devices.
What about your film video marketing strategy?
1. Determine what your video content will accomplish (and for whom)
In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing),
your business needs to understand why you’re creating video stories. What are you trying to accomplish and with
2. Outline the video topics and types you’ll create
For example, if you run an enterprise B2B software company, you might want to break video content down as it
supports different business functions, such as “Product”, “HR”, “Corporate Events”, “Internal Communications”,
“Sales”, “Support”, etc. From there,you should decide which types of stories you’ll need to tell under each of
3. Establish who’s responsible for creating content
No matter how you’re operating, outline who is responsible for the creative concepts, who will write the scripts,
how final approvals are gained, who organizes the logistics of a video shoot, and who’s responsible for distributing
the videos once they are complete. You may also want an “editorial board” of major stakeholders who are
consulted for video feedback. You definitely want feedback at critical points in the video process/projects, but be
mindful of an excess of cooks in the kitchen.
4. Where will your content live?
That’s why you not only need links back to your website within your SEO-optimized YouTube descriptions, but
you’ll also want to create a destination on your site where prospects can go through a content journey and
become increasingly immersed in your brand and message with lots of videos, mimicking the addictive YouTube