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A Personal Logo

A Personal Logo. Grade 10 Visual Arts Portfolio and Logo Design. Specifications:. Create a design that represents your identity. This design is to be placed on a Bristol board sized portfolio and on the cover of your VRJ.

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A Personal Logo

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  1. A Personal Logo Grade 10 Visual Arts Portfolio and Logo Design

  2. Specifications: • Create a design that represents your identity. • This design is to be placed on a Bristol board sized portfolio and on the cover of your VRJ. • Create a Tag for your Portfolio and a Logo for the cover of your VRJ • Media will be your choice (dry media).

  3. Personal Logos

  4. Research: • Collect images from various graphic artists, graffiti, logos, monograms, and/or interesting typography. • You must also have at least 4 thumbnails of interesting text-based images.

  5. A special symbol that is associated with the product. Logos take three forms: Monograms (KFC) Visual symbols (Toucan Sam) Abstract symbols (Nike “swoosh”) Logo or Trademarks

  6. Brand Name • A word or group of words that a business uses to distinguish its products. • Brand names should be distinctive, easy to remember, say something about the product, and communicate a positive image.

  7. Infamous Catalogue Promoting a lifestyle Controversy = more attractive Abercrombie & Fitch

  8. Brand names • Sports wear logos • Action, college look, athlete, mountain, elegant (airline)…

  9. Monograms • Calvin Klein monogram

  10. Logos- Visual Symbol • Ambulance • From Biblical story

  11. Logos- Visual Symbol • Ambulance • From Biblical story

  12. Award Winning Logos • Michael Jordan Logo. • Used by Nike to sell sports equipment. • Celebrity endorsement. • Called a “property”.

  13. Car Logo – Abstract Symbol • Pick up some references to speed. • Could there be other references? • Lifestyle; Stability; Propeller; Cultural references… Definition from www.artlex.com

  14. Experimentation and Preliminary sketches: • Experiment with a variety of dry media, stencils, and cut outs. • Create at least 10 thumbnail sketches of possible ideas for your design. • Make sure to include some tags as well as logos.

  15. Award Winning Logos • Acme Locksmith. • The shape of the ‘a’ evokes a combination lock.

  16. Prototype: • Select your three strongest ideas and develop them further (add or erase elements). • With your partner or group, decide on a final design. • Improve your design and create a final drawing of your personal logo. • You may use various types of paper, pastel, pencil crayon and/or pencil.

  17. Subway Logos • Notice how the text reflects the service performed.

  18. Award Winning Logos • Coca Cola Christmas 1938 Spread. • Developed this look • Red, white… • Appeal to nostalgia and lifestyle.

  19. Award Winning Logos • Star Semen. • Angus livestock breeding.

  20. Presentation: • You then create the design on the front flap of your portfolio. • You may use construction paper to cut out your design and adhere it to your portfolio, pastel, oil pastel or a variety of other media.

  21. Presentation: • Also consider trimming the front flap of your portfolio in order to ensure easy access. • You must also create a logo design for the cover of your Visual Resource Journal using oil pastels.

  22. Text Based Logo • Aqua natural • Elegance and bottled water. • Target a lifestyle.

  23. Award Winning Logos • Catholic Church’s Archdiocesan Youth Commission, 1978. • The power of suggestion. • Actually in use until deciphered. • Before widespread allegations of sexual abuse.

  24. Peer Review and Reflection • You will then be given the opportunity to look at and make assessments for learning. • Switch your portfolio with a colleague and make constructive comments for improvement • Examples: • things you would add, change, delete, do differently • things you really like, want to see more of, and wonder about.

  25. Graffiti • Downtown Atlanta from Blue Distortion • “the illegal or unauthorized defacing of a building, wall or other edifice or object by painting or otherwise marking it with words, pictures or symbols.” www.nationaltcc.org/tcc Definition from www.artlex.com

  26. Graffiti • Graffiti Boy- Gas Town, Vancouver Photo by A. Romon

  27. "...any spontaneous or unauthorized writing or drawing on walls, vehicles, and other public places. It is typically obscene or political in character, but a great deal of humor and wisdom can also be found." (Crystal 181)www.uncp.edu/home/canada/work/allam/1914-/language/slang.htm • Graffiti alley - Toronto

  28. “Tame”, Graffiti from Queen St. Toronto Image from http://krlphotography.typepad.com/photos/architecture/graffiti3.html

  29. Graffiti • Blended lettering – value and form Definition from www.artlex.com

  30. Graffiti • Door, Downtown Toronto • The words or pictures scrawled or scratched in public places, particularly on walls - could be political messages, personal notes, advertising, curses amongst others. • myweb.tiscali.co.uk/temetfutue/glossary/glossaryG.htm Definition from www.artlex.com

  31. Graffiti • Anti-Graffiti poster • Bexley Definition from www.artlex.com

  32. Graffiti

  33. Graffiti • Red Graffiti • http://www1.istockphoto.com/file_thumbview_approve/1218903/2/istockphoto_1218903_red_graffiti.jpg

  34. Graffiti • Lazer Graffiti • Graffiti Research Lab in Holland

  35. Crack is Whack – Harlem, NYC • Keith Haring

  36. Queen St. West (near Bathurst) • Entrance to Graffiti ally

  37. Queen St. West (near Bathurst) • Blending, sharp lines, form

  38. Queen St. West (near Bathurst) • Ally

  39. …product differentiation, relevance, esteem, and knowledge. Brands and logos

  40. Queen St. West (near Bathurst)

  41. Swept Under The Carpet Though it appeared in north London, this mural depicts a maid who cleaned the artist's room in a Los Angeles motel. Banksy

  42. War and Peace This work was part of a peace protest outside the Houses of Parliament on May 11, 2006 in London. Banksy

  43. Art Attack During his trip to Palestine, Banksy created nine images on Israel's West Bank barrier. Banksy

  44. Withdrawal Symptoms A spray painted depiction of a cash machine grabbing a child adorns a wall in Exmouth Market, London. Banksy

  45. Banksy of EnglandA 10 pound note by Banksy showing the face of Princess Diana in place of Britain's Queen Elizabeth II. It went on display at Bonhams Auction House, London, on Oct. 22, 2007. Banksy

  46. The Last Laugh This painting, entitled Laugh Now, is from 2002 and was displayed during the Warhol vs Banksy exhibition. Banksy

  47. Montreal Street Artist “Plug, Male” Interventions Exiting environment, street signs and markings Roadsworth

  48. Residents really wanted a bike lane City denied Created a bike lane Roadsworth

  49. NA Footprint Arrested and charged 500 counts of vandalism $500 000 Roadsworth

  50. “Lifeline” The artistic community intervened Controversial Roadsworth

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