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OntheBoards breakout session

OntheBoards.tv breakout session. Today’s Talk. Why? What? How? How?? Where? Note: please interrupt. The goals of OntheBoards.tv. To break-down the barriers of geography, time and cost for arts participation. (new audiences)

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OntheBoards breakout session

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  1. OntheBoards.tvbreakout session

  2. Today’s Talk • Why? • What? • How? • How?? • Where? • Note: please interrupt

  3. The goals of OntheBoards.tv • To break-down the barriers of geography, time and cost for arts participation. (new audiences) • To create an opportunity for audiences to develop relationships with performing artists and become art fans. (current audiences) • To establish a new standard for performance documentation. • To provide a new revenue stream for artists. • To provide content for universities & colleges.

  4. Our guiding questions • What does a catalogue for dance and performance look like? • Does the fleeing nature of live art deny fandom? • How do you have a conversation about art if no one sees it? • Is art ever free? • Can you create artistic context on iTunes? • Is an online audience different than a live audience? • How do you measure success for online initiatives? How important are numbers?

  5. What - An Introduction to the Films

  6. Purchase Options $5 to stream (48 hours) $15 to download (own) $30 for academic download $50-$100 to subscribe $250 for educational institution subscription Formats High definition Regular definition For mobile devices OntheBoards.tv Products

  7. How - Our Manifesto • This is NOT about recreating the live experience, it is something new • Artists MUST be true partners • We MUST charge for content • We MUST work with a filmmaker • We MUST host our own content (not $) • This is just as much about content as it is about distribution

  8. How – Our Resource Guide • Contract with the artist & secure rights • Filmmaker talks with artist & watches show • 4-5 cameras and a sound engineer • Get materials from artist? • Filmmaker creates an edit and sends to the artist (x3…) • Make a trailer and post online

  9. Since our launch in January 2010 we have had over45,000 visitors to the site from110countries and 52states. We have over 8,000 registered users, 136 paid individual subscribers and 16 paid educational subscriptions. We have sold over708single downloads or streams. Our most popular shows are The Shipment, a theater work by Young Jean Lee and contruct, the last work by Australian choreographer Tania Leidtke and Dark Matters, a dance work by choreographer Crystal Pite/Kidd Pivot. Most users are in Seattle and New York, with our highest international participation in Canada and Australia. How is it going?

  10. A few things we have learned • Our films allow audiences to watch shows that they could not see live and to watch shows through a technical, analytical perspective. They are a “separate” product. • OntheBoards.tv attracts an audience of “arts insiders.” People follow specific artists to the website. • Technical issues will always exist. • A small organization can implement this type of project.

  11. Challenges & Opportunities • Capacity has been our biggest challenge… • Getting content up is slow • We are still figuring out how to reach our market… • Music rights, unions and other barriers • Setting expectations is hard… • We love our product; our artists are happy • Our greatest potential is in the next 2 years • We are conducting surveys of our audience

  12. Where…..the future of OntheBoards.tv • POPP and creating national models • University outreach and curriculum • Google ad-words, peer-to-peer marketing • Festivals and live screenings • Auxiliary content & conversations • Conduct audience research • Evaluate • Raise money!

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