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Introducing. Twice as Simple to Sell. S2-6046 For Agent Use Only. The New LTC Market 79 Million, Educated, Planning for Retirement Desire to be Independent Cash for Lifestyle Assurance should “Life Change on a Dime”. The Simplicity Concept. Target: Baby Boomers.

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Twice as Simple to Sell

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Twice as simple to sell

Introducing

Twice as Simple to Sell

S2-6046 For Agent Use Only


Target baby boomers

The New LTC Market

79 Million, Educated, Planning for Retirement

Desire to be Independent

Cash for Lifestyle Assurance should “Life Change on a Dime”

The Simplicity Concept

Target: Baby Boomers


Why cash

Provides Maximum Flexibility for Funding Care

“Care Choice” not “Managed Care”

Best Option for the Future

Pre-Paid Monthly Cash Benefit

No Proof of Service or Receipts!

Simply Ask For a Check!

The Simplicity Concept

Why Cash?


Twice as simple to sell

“All Wheel Drive” for the changing terrain of LTC – Guaranteed Benefits

Covers New Treatments, Technology for Prolonging Independence

The Simplicity Concept

Why Cash?


Twice as simple to sell

Simplicity Stands Tall among the Competition

Highest Rated Product91

  • Prudential Cash78

  • Allianz Generation Protector65

  • MetLife Ideal 273

  • John Hancock Leading Edge59

  • Custom Care Two66


Introducing

The Improved Simplicity

INTRODUCING


Why simplicity ii

True Consumer Value

Enables a Simpler Sales Process

Bring back “Lost” Producers

Attract “New” Producers/Entities

Quality & Value

Why Simplicityii


Why simplicity ii1

True Consumer Value

Cash = Maximum Flexibility

100% Benefits Paid – Guaranteed!!

CareDirections Family Advice & Advocacy Programsm

Sell Value

Why Simplicityii


Here comes simplicity ii

When: First Introduction Date : April 2, 2007

AK, AL, CO, CT, IA, ID, MI, ND, OK, SC, SD, WY and DC/DC TRUST  NJ

Second Introduction Date: May 1, 2007

AZ, GA, IN, KY, LA, ME, NE, NH, NM, NY,OH, PA

Third Introduction Date: June 1, 2007

AR, DE, IL, KS, NV, VA, WI, WV

Simplicity cease sale 60 days after Simplicityii roll-out

Here Comes Simplicityii


Twice as simple to sell

The New Simplicity

Cash Benefit Account

  • Cash Benefit Account (face amount).$100,000, $200,000, $300,000, $500,000 & $1 million.

  • Easy to Explain

  • Builds with Inflation Option

  • No Durations, No Complicated Formula!


Monthly cash benefit

The amount that will be paid in a single month.

Pre-Paid, no proof required

Specific Monthly Cash Benefit options for each Cash Benefit Account chosen at the time of application.

Use for HHC or FC

“Rightsized” based on industry experience

What the Customer Wants

Monthly Cash Benefit


Twice as simple to sell

The Simplicity Monthly CASH Benefit Options


Twice as simple to sell

“Buying LTC insurance isn’t as complicated and mind-boggling as I thought! It’s so easy to make a decision and know what coverage I’ll have! My premium represents good value.”


Twice as simple to sell

The Simplicity Improvements

Simplicity

Simplicityii

Duration

Cash Benefit Account

$100K, 200K, 300K, 500K, 1M

2, 3, 4, 5, 7, L

Payment

Lifetime

10 Pay

Pd up @ 65

Reduced @ 65

Reduced @ 70

Lifetime

10 Pay

Pd up @ 65

HHC Options

Home Health Care Benefit plus optional enhanced Facility Care

60%, 80%,100%

MMB

$12K Community or Facility

$12K Monthly Cash Benefit (HC/FC)$16K Enhanced Facility Benefit

Inflation

None

5% Simple

5% Compound - 2X Max

5% Compound - No Max

None

5% Simple

5% Compound - 2X Max

5% Compound - No Max

3% Compound - No Max


Twice as simple to sell

The Simplicity Improvements

Simplicity

Simplicityii

Value Added Programs

~ Care Scout

~ Script Save

Not Included

Included

Exclusions

None

Act of war

Subrogation Clause

Not Included

Included

Available to age 71 for $100K and $200K plans

Simplified Application

Not Available

APS & FTF Required

> age 75

> age 72

Discounts

Cap

No Cap

Rate Classes

3

2

Actively at work Spouses have “Simplified Underwriting”

Employer Program

Spouses are fully underwritten


Enhanced facility benefit

Option increases Monthly Cash Benefit for Facility Care

33% increase in benefit for 10% premium increase

Available on all Cash Benefit Accounts

Turn The Sale Around

Enhanced Facility Benefit


New rate classes

Preferred – 10% Discount

Standard

Previous Class Three Conditions are Now Considered Under Standard Class

NEW Underwriting Enhancement

New Rate Classes


Discounts

*Care Partner Discount:

20% Savings if One Purchases

40% Savings if Both Purchase and are Accepted

PLUS

10% Preferred Health Discount

PLUS

10% Affiliation or Employer Program Discount

The Simplicity Improvements (NO CAP)

Discounts

* Varies by State


Inflation options

None

5% Simple

5% Compound 2X Max

5% Compound No Max

3% Compound No Max (Partnership Ready)

The Simplicity Improvements (New Option)

Inflation Options


New medamerica s national cost survey on home care

NEW SOFTWARE TOOL

NEW!MedAmerica’s National Cost Survey on Home Care

Provides The Agent with the Basis for “Right-Sized” Benefit Design


Medamerica s national hhc cost data

Conducted by CareScout exclusively for MedAmerica

A Major Software Enhancement

Turn the Sale Around and approach clients with what they desire –REMAIN at HOME

Sell to the Buyer’s Desire

MedAmerica’s National HHC Cost Data


Twice as simple to sell

1,800 home health care providers were surveyed across 79 geographic regions of the U.S.

Data collected on:

Hourly, private pay rates charged by licensed agencies for home health aide. Data on homemaker services was also collected (only private pay rates were used, no Medicare or Medicaid rates were used.)

Minimum, maximum and average hourly rates studied

Providing the Agent with New Tools

Cost of Care Study


Twice as simple to sell

Findings consistent with other studies including LifePlans analysis of formal and informal care giving in the community.

National average for a Home Health Aide was $19.07 (50% above or below)

“People using non-medical home care services use between 22 & 44 hours of home care per week” ($22-$44K annual)

Providing the Agent with New Tools

“Cost of Care” Key Findings


Twice as simple to sell

The Simplicity Advantage

Guaranteed Cash - “All Wheel Drive” for the changing terrain of LTC service delivery.

Pay for Emerging Technology

Any Service Covered even if provided by by Spouse or Non-Licensed Provider

100% Worldwide Benefits

Agent is not put in the Position to Explain Why Expenses are not Covered


Twice as simple to sell

The Simplicity Advantage

Individualized Care Services and Support

  • “Care choice,” not “managed care”

  • CareDirections Family Advice & Advocacy ProgramSM – CareScout, ScriptSave

  • Personal Care Advisors - Independent care plan and support


Twice as simple to sell

How to Design Simplicity ii

The Simplicity Advantage

For Maximum Value


Simplicity ii value design 1

Simplicity ii Value Design # 1


Simplicity ii value design 2

Simplicity ii Value Design # 2


Simplicity ii value design 3

Simplicity ii Value Design # 3


Simplicity ii value design 4

Simplicity ii Value Design # 4


Twice as simple to sell

Simplicity ii

VALUE

Good Things to Know


Twice as simple to sell

Simplicity ii

VALUE

Good Things to Know


Employer program

Simplified Underwriting: During open enrollment

Actively-at-work employees

Actively-at-work spouses (30+hours/week)

Age 71 or younger

Website enrollment – a MedAmerica 1st

Join the National Growth in EP Sales

Employer Program


Employer program1

Special Care Partner rates, plus 10% discount

Minimum participation: 10 EE’s pass 4 questions

Best World-wide Coverage (100%)

Join the National Growth in EP Sales

Employer Program


Twice as simple to sell

Everybody Understands & Needs CASH!

New Face Amount Concept

Targeted to Baby Boomers - Relevant Today

MedAmerica’s National HHC Cost Data – NEW!

Speed App – 4 Questions! NEW!

Partnership Ready NEW!

Robust Multi-Life Program - Enchanced Employer Program

Why Sell #1 LTC Product

Twice as Simple to Sell


Simplicity ii launch kit

Tools to Sell #1 LTC Product

Simplicity ii Launch Kit


Twice as simple to sell

Twice as Simple to Sell


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