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ThinkPad Tablet 2 MESSAGING DOCUMENT

ThinkPad Tablet 2 MESSAGING DOCUMENT. PRODUCTIVITY. ULTRA MOBILITY. CONNECTIVITY. RELIABILITY. The Tablet the Industry’s Been Waiting for…. THINK ENTERPRISE BRAND POSITIONING. ENTERPRISE. “DO MACHINES” FOR THE ENTERPRISE.

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ThinkPad Tablet 2 MESSAGING DOCUMENT

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  1. ThinkPad Tablet 2 MESSAGING DOCUMENT PRODUCTIVITY ULTRA MOBILITY CONNECTIVITY RELIABILITY The Tablet the Industry’s Been Waiting for….

  2. THINK ENTERPRISE BRAND POSITIONING ENTERPRISE “DO MACHINES” FOR THE ENTERPRISE Think Classic Pillars - Build your messaging utilizing features that fall under the Think Classic Pillars. This will ensure that we attract Think Classic decision makers. Enterprise “Do Machines” for the Enterprise Succeed with Substance Time is Money Innovate with Intent Home “Do Machines” for the Home Inspire Creativity Overcome with Ease Transcend Boundaries Seize the Day SUCCEED WITH SUBSTANCE TIME IS MONEY INNOVATE WITH INTENT LENOVO TECHNOLOGY FOR THOSE WHO DO Rock Solid, military specs High Productivity business tool Eco-friendly construction Data security – to protect your data Maintaining legacy support with latest technology Lowest total cost of ownership Industries best service and support Industry leading design ThinkVantage Technologies ThinkPad Reliability, including spill resistant keyboard Small Business “Do Machines” for Small Business Succeed with Style Implement Efficiency Function with Focus Mobile Internet “Do Machines” for the Cloud Explore Anything, Anywhere, Anytime Adapt Intuitively Evoke a Response Lenovo Brand Positioning Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats and leave their mark on the world around them. We make the tools. You make them do.

  3. THINK ENTERPRISE BRAND POSITIONING SERIES POSITIONING STATEMENT Mobility, Performance, and Style for Business Leaders of Today and Tomorrow ThinkPad Tablet 2: Redefining Business The Tablet the Industry’s Been Waiting For… THINKPAD TABLET 2 PRODUCT POSITIONING TARGET AUDIENCE: ThinkPad Tablet 2 is targeted for Business Professionals, Mobile Workers, Students, and Tech Trendsetters who values the best technology in a thin, light tablet that runs Windows 8 Pro. • ThinkPad Tablet 2 IS • Windows 8 Tablet that Redefines Business • 3 of the worlds leading technology companies converged together to build the world’s leading tablet experience • A thin & light tablet with all day battery life and wireless mobility • KEY FEATURES THAT ENHANCE THE USER EXPERIENCE • Thin and Light with 10+ hrs battery life • Large 10.1” HD Display • Near Field Communication (NFC) • Precision Pen and digitiser • ThinkPad Tablet 2 IS FOR SOMEONE • who is always on the go and needs lightweight and the best features • who wants to connect quickly from anywhere for any amount of time • who wants the security and manageability of Windows 8 in a Tablet form factor • KEY BENEFITS • Awesome graphics with Dolby stereo surround sound • Password manageability & Security • Ease of Communication with Tap and Share • Pay-as-you-go with Lenovo Mobile Access (ROW) • ThinkPad Tablet 2 IS NOT • a Windows RT device which only support Metro Apps on ARM architecture • an Intel Core I product, which does not support Connected Standby and long battery life • Services • - Accidental Damage Protection • Warranty upgrades • Custom Imaging via ITC • OPTIONS • BT Keyboard w/optical track point • Enterprise Dock • VGA Dongle • Sleeve

  4. ThinkPad Tablet 2 Leading Messages Business Redefined ThinkPad Tablet 2 is optimized in design, feature, and performance for the mobile Business individual. ThinkPad Tablet 2 is designed for both Content Consumption and Content Creation. FEATURE FUNCTION BENEFIT All day Battery use Near Field Communication Precision Pen input and accuracy Windows 8 and Windows 8 Pro 3G (WW) Lenovo Mobile Access Password & Security manageability Tablet Battery life Tap to Connect Optional DigitiserPen Best for Business WWAN Data connection Easy to use Pay-as-you-go WWAN connectivity Helps you securely access your data and manage your passwords Get 10+ hrs of battery while using Wi-Fi Allow quick and easy way for 2 devices to connect with each other Pen input that allows freedom to express, inspire creativity, and improve productivity Integrates into existing Windows IT environment and supports both Metro and Desktop Applications Always Connected , Always On. Never miss that important message. Pay for WWAN when you need it, without the hassles of contracts KEY SPECS ( TOP 5 KEY SPECS) ENHANCED EXPERIENCE • Windows 8 Tablet with Intel next generation processor, < 650g • 10.1” HD Display, 10+ Hrs of Battery Life , < 10mm thick • Finger Print Reader & Near Field Communication • WWAN Connectivity (3G - WW & 4G LTE w/AT&T - US) • Discrete TPM • Optimized for Business w/Windows 8 • Superior Video conferencing w/dual noise canceling mics and HD • Enhanced Experience 8 • Lenovo Companion App, Lenovo Support Center, Lenovo Experience, Lenovo Start, Lenovo Cloud, Lenovo Mobile Access - Macheen

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