GNSS opportunities in Location Based Services
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GNSS opportunities in Location Based Services. Justyna REDELKIEWICZ European GNSS Agency (GSA ) European GNSS Applications in H2020 Prague, 04/02/2014. Mobile applications are getting closer to where you are. Person tracking Supporting blind and disabled persons Locate children and pets.

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GNSS opportunities in Location Based Services

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Gnss opportunities in location based services

GNSS opportunities in Location Based Services

Justyna REDELKIEWICZ

European GNSS Agency (GSA)

European GNSS Applications in H2020

Prague, 04/02/2014


Mobile applications are getting closer to where you are

Mobile applications are getting closer to where you are

  • Person tracking

  • Supporting blind and disabled persons

  • Locate children and pets

  • Emergency call

  • e112

  • eCall

  • Vertical applications

  • Logistics

  • Sales force automation

  • Navigation

  • find your way to destination on foot, by car etc.

  • POI search

  • find closestrestaurant

  • LBS advertising

  • Advertise nearby available products and services

  • Community

  • Friend finder

  • Social networking

  • Games & sports

  • LBS games

  • Training assistant


Lbs address different user needs

LBS address different user needs


Seamless integration of various location technologies is key in the complex lbs pyramid

Seamless integration of various location technologies is key in the complex LBS pyramid

  • Navigation, POI search, LBS advertising, tracking, emergency caller location, gaming, sport, entertainment, news, social networking,…

  • Apple App Store, Windows Phone Store, Google Play,…

  • Smartphones, tablets, digital cameras, fitness and tracking devices, binoculars

POSITIONING

TECHNOLOGY

  • Cell ID, GNSS, INS, Wi-Fi, …

*Indoor Messaging System


Lbs market has seen phenomenal growth

LBS market has seen phenomenal growth…

*

…however success is not guaranteed in this highly competitive environment!

*The penetration represents the percentage of LBS devices in use that are GNSS enabled


Further growth will be additionally stimulated by new gnss platforms

Further growth will be additionally stimulated by new GNSS platforms


What will drive the next wave of growth

What will drive the next wave of growth?


Increasing penetration of gnss in devices

Increasing penetration of GNSS in devices

  • But what about:

  • Cost of the device

  • Maps and content in new regions

  • Privacy and regulations


More intensive use of these devices

More intensive use of these devices

  • But what about:

  • Indoor positioning

  • Urban canyons

  • Accurate geo-enabled content

  • Improved user experience

  • Trusted position


More devices per user

More devices per user

  • But what about:

  • Power consumption

  • Trusted positioning

  • Indoor coverage

  • Cost of the device


Beyond human markets

Beyond human markets …

  • But what about

  • Integrity, reliability and trust

  • Service guarantee

  • Power consumption

  • Multi-path

  • Communications


Gnss opportunities in location based services

EUGNSS benefits Location Based Services

  • Better performance in urban canyons due to and increased availability

  • Robust signalcharacteristicsprovidebetterresistanceagainstmultipathinterference

  • Social benefits in terms of livessaved due to quickerresponse time and betteraccuracy in emergency caller location (112 emergency number)


Potential areas of research

Potentialareas of research

  • Galileo-enabled software applications for consumer devices (smartphones, tablets)

  • Safety-related applications (e.g. emergencycall)

  • Ensuring seamless switch outdoor/indoor

  • Seamless integration of various location technologiesin devices

  • Network - assisted services for mobile users

  • Augmented reality applications

  • Development of performance standards


Gnss opportunities in location based services

Thank you!

Justyna REDELKIEWICZ

Market Development

European GNSS Agency (GSA)


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