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GNSS opportunities in Location Based Services. Justyna REDELKIEWICZ European GNSS Agency (GSA ) European GNSS Applications in H2020 Prague, 04/02/2014. Mobile applications are getting closer to where you are. Person tracking Supporting blind and disabled persons Locate children and pets.

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GNSS opportunities in Location Based Services

Justyna REDELKIEWICZ

European GNSS Agency (GSA)

European GNSS Applications in H2020

Prague, 04/02/2014


Mobile applications are getting closer to where you are
Mobile applications are getting closer to where you are

  • Person tracking

  • Supporting blind and disabled persons

  • Locate children and pets

  • Emergency call

  • e112

  • eCall

  • Vertical applications

  • Logistics

  • Sales force automation

  • Navigation

  • find your way to destination on foot, by car etc.

  • POI search

  • find closestrestaurant

  • LBS advertising

  • Advertise nearby available products and services

  • Community

  • Friend finder

  • Social networking

  • Games & sports

  • LBS games

  • Training assistant



Seamless integration of various location technologies is key in the complex lbs pyramid
Seamless integration of various location technologies is key in the complex LBS pyramid

  • Navigation, POI search, LBS advertising, tracking, emergency caller location, gaming, sport, entertainment, news, social networking,…

  • Apple App Store, Windows Phone Store, Google Play,…

  • Smartphones, tablets, digital cameras, fitness and tracking devices, binoculars

POSITIONING

TECHNOLOGY

  • Cell ID, GNSS, INS, Wi-Fi, …

*Indoor Messaging System


Lbs market has seen phenomenal growth
LBS market has seen phenomenal growth… in the complex LBS pyramid

*

…however success is not guaranteed in this highly competitive environment!

*The penetration represents the percentage of LBS devices in use that are GNSS enabled




Increasing penetration of gnss in devices
Increasing penetration of GNSS in devices platforms

  • But what about:

  • Cost of the device

  • Maps and content in new regions

  • Privacy and regulations


More intensive use of these devices
More intensive use of these devices platforms

  • But what about:

  • Indoor positioning

  • Urban canyons

  • Accurate geo-enabled content

  • Improved user experience

  • Trusted position


More devices per user
More devices per user platforms

  • But what about:

  • Power consumption

  • Trusted positioning

  • Indoor coverage

  • Cost of the device


Beyond human markets
Beyond human markets … platforms

  • But what about

  • Integrity, reliability and trust

  • Service guarantee

  • Power consumption

  • Multi-path

  • Communications


E platformsUGNSS benefits Location Based Services

  • Better performance in urban canyons due to and increased availability

  • Robust signalcharacteristicsprovidebetterresistanceagainstmultipathinterference

  • Social benefits in terms of livessaved due to quickerresponse time and betteraccuracy in emergency caller location (112 emergency number)


Potential areas of research
Potential platformsareas of research

  • Galileo-enabled software applications for consumer devices (smartphones, tablets)

  • Safety-related applications (e.g. emergencycall)

  • Ensuring seamless switch outdoor/indoor

  • Seamless integration of various location technologiesin devices

  • Network - assisted services for mobile users

  • Augmented reality applications

  • Development of performance standards


Thank you! platforms

Justyna REDELKIEWICZ

Market Development

European GNSS Agency (GSA)


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