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CON T RASTING. Y P E. for achieving design. A. Redmon & M. Lincoln. Using type for Design:. A process of grouping two typographical elements and using different methods to create contrast. 6 Ways to Contrast Type. Size vary the size of the words Weight vary the thickness of strokes

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CON T RASTING

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Con t rasting

CONTRASTING

Y

P

E

for achieving design.

A. Redmon & M. Lincoln


Con t rasting

Using typefor Design:

A process of grouping two typographical elements and using different methods to createcontrast.


6 ways to contrast type

6 Ways to Contrast Type

  • Size

    • vary the size of the words

  • Weight

    • vary the thickness of strokes

  • Structure

    • use two fonts from different categories that look very different


6 ways to contrast type1

6 Ways to Contrast Type

  • Form

    • vary the shapes of the words – - italics vs. normal, - lowercase vs. Upper And Lowercase

5. D i r e c t i o n

  • combine horizontal and vertical type or blocks of text

Color


1 size

1. Size:

  • The eye is immediately drawn to the "super sized" G.

  • The word "Jiong" is the first thing you pay attention to on the page because of the G.

  • The key point here is that the font used for the lettering is the same.


2 weight vary the thickness of the stroke

2. Weight:Vary the thickness of the stroke.


3 structure use two fonts from different categories that look very different

3. Structure:Use two fonts from different categories that look very different.


4 form vary the shapes of the words italics versus normal lowercase versus upper and lowercase

4. Form:Vary the shapes of the words- italics versus normal- lowercase versus upper and lowercase

arial narrow meetsArial Black


5 direction combine horizontal and vertical type or blocks of text

5. Direction:Combine horizontal and vertical type or blocks of text.


6 color

6. Color:

Notice how the most important word in the title is ‘FIRST” and how it contrasts rather nicely with the rest of the text.


Con t rasting

Hmmm,

how can you use

to create

if you are only printing in

black and white ?

color

contrast


Sources

Sources:

3st: The Acting Company. Web Page. 20 September 2011. <http://happenings.3st.com/>.

Van Loon, T. & Valicenti, R. Loeb Fellowship Poster. 20 September 2011. <http://happenings.3st.com/>.

Jiong. Image Six. 20 September 2011. <http://www.tomontheweb2.ca/CMX/D4FBD/>.

Dair, C. Image Nine. 20 September 2011. <http://www.tomontheweb2.ca/CMX/D4FBD/>.

Vorzie. Typography/Structure. 20 September 2011. http://www.vorzie.com/html/typography.html.

Tomontheweb2. Image Ten. 20 September 2011. <http://www.tomontheweb2.ca/CMX/D4FBD/>.

3st: The Acting Company. The Acting company Logo. 20 September 2011. http://3st.com/#/clients/cultural_leaders/the_acting_company.

Istuff. 50FirstDates. 20 September 2011. <http://istuff21.blogspot.com/2011/09/various-artists-50-first-dates-love.html>.


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